I'm a results-driven marketing professional with expertise in digital, conventional, and AI-driven marketing, including SEO, content marketing, SMM, SEM, PPC, email marketing, and campaign management. I focus on ROI and audience engagement to optimize campaigns and drive growth. With strong skills in market research and data analysis, I develop performance-driven strategies, align marketing with business objectives, manage vendor relations, and deliver measurable results across multi-channel campaigns.

Muhammad Osama

I'm a results-driven marketing professional with expertise in digital, conventional, and AI-driven marketing, including SEO, content marketing, SMM, SEM, PPC, email marketing, and campaign management. I focus on ROI and audience engagement to optimize campaigns and drive growth. With strong skills in market research and data analysis, I develop performance-driven strategies, align marketing with business objectives, manage vendor relations, and deliver measurable results across multi-channel campaigns.

Available to hire

I’m a results-driven marketing professional with expertise in digital, conventional, and AI-driven marketing, including SEO, content marketing, SMM, SEM, PPC, email marketing, and campaign management. I focus on ROI and audience engagement to optimize campaigns and drive growth.

With strong skills in market research and data analysis, I develop performance-driven strategies, align marketing with business objectives, manage vendor relations, and deliver measurable results across multi-channel campaigns.

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Experience Level

Expert
Expert

Language

English
Fluent
Urdu
Advanced

Work Experience

Multimodal Developer at SolidBrain Tech (M) Sdn Bhd
September 1, 2025 - Present
Developed and maintained multi-modal platform solutions integrating Alibaba’s e-commerce, logistics, and payment systems; built and optimized APIs for seamless data exchange across internal platforms and third-party services; implemented and integrated features leveraging Qwen AI System to improve automated decision-making, predictive analytics, and intelligent workflow automation. Collaborated with cross-functional teams to analyze system requirements, implement features, and troubleshoot issues. Monitored, debugged, and optimized solutions to ensure high performance, scalability, and reliability. Achieved a 30% improvement in automated data processing efficiency and a 25% reduction in cross-platform data transfer latency.
Assistant Marketing Manager at Avanza Solutions Pvt Ltd
January 1, 2023 - December 1, 2024
Developed and executed marketing strategies across GCC, Africa, Asia Pacific, and Central Asia, overseeing multi-channel campaigns (digital, print, social media, and events) to enhance brand visibility and engagement. Led digital marketing initiatives (SEM, SEO, content marketing, email marketing, social media, and paid advertising) with market/competitive research to optimize ROI. Managed brand identity, vendor relations, and budget utilization; revamped the website with SEO/content strategies, driving traffic, lead generation, and improved funnel performance. Drove multi-channel campaigns across 35+ products, increased event booth leads, and grew LinkedIn following while strengthening market positioning.
Digital Marketing Executive at Avanza Solutions Pvt. Ltd
January 1, 2022 - January 1, 2023
Developed and executed marketing strategies across GCC, Africa, Asia Pacific, and Central Asia, overseeing multi-channel campaigns (digital, print, social media, and events) to enhance brand visibility and engagement. Led digital marketing initiatives (SEM, SEO, content marketing, email marketing, social media, and paid advertising), while conducting market/competitive research and performance analysis to optimize ROI and drive data-backed decision-making. Managed brand identity and positioning, collaborating with cross-functional teams, overseeing vendor relations, and ensuring cost-effective budget utilization. Repositioned CRM and marketing assets to support business objectives.
SEO | Content Writer at Avanza Solutions Pvt. Ltd
March 1, 2021 - December 1, 2021
Conducted in-depth market research to provide data-driven insights for the Sales team, supporting lead generation and strategic decision-making. Developed SEO-driven content (banners, videos, social media posts, and newsflashes), optimizing digital channels and increasing organic traffic. Managed brand identity and positioning, collaborating with cross-functional teams and overseeing vendor relations. Implemented SEO strategies and enhanced video marketing efforts to improve search rankings and user engagement.
Virtual Assistant at OkayRelax
July 1, 2016 - March 1, 2020
Managed administrative tasks including email handling, appointment scheduling, calendar organization, and itinerary planning. Handled client communications, transcription, and content writing. Provided social media support, created and scheduled posts, and engaged with audiences. Assisted in event planning and proofreading to ensure high-quality content and organization. Consistently met deadlines and delivered tasks reliably.

Education

MBA in Marketing at Bahria University, Karachi, Pakistan
January 1, 2022 - January 1, 2024
Bachelor of Science in Computer Science (BSCS) at Bahria University, Karachi, Pakistan
January 1, 2017 - January 1, 2021
Intermediate – Pre-Engineering at Cadet College Sanghar, Pakistan
August 1, 2014 - May 1, 2016

Qualifications

Google Ads Shopping Certification
January 1, 2025 - March 4, 2026
Google Ads Certifications
January 1, 2025 - March 4, 2026
Google Analytics Individual Qualification
January 1, 2025 - March 4, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment