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I bring stories to life with precision, creativity, and cutting-edge technology. As a Creative Director, Filmmaker, and AI-Driven Content Creator, I guide projects from pre-production to post, including assistant direction and production management to ensure seamless execution. With over 6 years of experience in filmmaking, commercials, and digital content, I excel in creative direction, AI-driven content creation, and production management. I thrive in fast-paced production environments and deliver high-quality TVCs, documentaries, and fashion films. Let’s collaborate—DM me to discuss how I can streamline your production and elevate your content.…I bring stories to life with precision, creativity, and cutting-edge technology. As a Creative Director, Filmmaker, and AI-Driven Content Creator, I guide projects from pre-production to post, including assistant direction and production management to ensure seamless execution. With over 6 years of experience in filmmaking, commercials, and digital content, I excel in creative direction, AI-driven content creation, and production management. I thrive in fast-paced production environments and deliver high-quality TVCs, documentaries, and fashion films. Let’s collaborate—DM me to discuss how I can streamline your production and elevate your content.

Muhammad Usama

Creative Director, Production Manager, 1st Assistant Director, +5

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I bring stories to life with precision, creativity, and cutting-edge technology. As a Creative Director, Filmmaker, and AI-Driven Content Creator, I guide projects from pre-production to post, including assistant direction and production management to ensure seamless execution. With over 6 years of experience in filmmaking, commercials, and digital content, I excel in creative direction, AI-driven content creation, and production management. I thrive in fast-paced production environments and deliver high-quality TVCs, documentaries, and fashion films. Let’s collaborate—DM me to discuss how I can streamline your production and elevate your content.…I bring stories to life with precision, creativity, and cutting-edge technology. As a Creative Director, Filmmaker, and AI-Driven Content Creator, I guide projects from pre-production to post, including assistant direction and production management to ensure seamless execution. With over 6 years of experience in filmmaking, commercials, and digital content, I excel in creative direction, AI-driven content creation, and production management. I thrive in fast-paced production environments and deliver high-quality TVCs, documentaries, and fashion films. Let’s collaborate—DM me to discuss how I can streamline your production and elevate your content.

Available to hire

I bring stories to life with precision, creativity, and cutting-edge technology. As a Creative Director, Filmmaker, and AI-Driven Content Creator, I guide projects from pre-production to post, including assistant direction and production management to ensure seamless execution.

With over 6 years of experience in filmmaking, commercials, and digital content, I excel in creative direction, AI-driven content creation, and production management. I thrive in fast-paced production environments and deliver high-quality TVCs, documentaries, and fashion films. Let’s collaborate—DM me to discuss how I can streamline your production and elevate your content.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Creative Director/ Producer at Freelance

January 1, 2024 - Present

Conceptualized, directed, and produced high-quality commercials, short films, and branded content for diverse industries. Managed end-to-end production, including pre-production planning, on-set direction, and post-production supervision. Collaborated with clients to develop compelling visual narratives that align with their brand identity. Integrated AI tools in content creation, optimizing video editing, VFX, and automated post-production workflows.

Production Manager / Assistant Director at Cineasta Studio

August 1, 2024 - September 17, 2025

Oversaw the logistics, budgeting, and execution of various productions, ensuring smooth operations. Managed cast and crew, maintaining efficiency and ensuring deadlines were met. Assisted in camera direction, shot planning, and scene execution, enhancing visual storytelling. Coordinated between production teams and clients to ensure the delivery of high-quality content.

Associate Art Director & Production Manager at Rearts

March 1, 2020 - September 17, 2025

Led the creative vision and execution of high-end commercials, short films, and branded content, ensuring a seamless blend of aesthetics and storytelling. Managed end-to-end production workflows, from budgeting and scheduling to on-set coordination, optimizing resources for maximum efficiency. Directed multidisciplinary teams, including cinematographers, editors, and designers, to deliver visually compelling and brand-aligned content. Oversaw post-production processes, ensuring top-tier editing, color grading, and final delivery that met industry and client standards.

Creative Director/ Producer at Freelance

January 1, 2024 - Present

Conceptualized, directed, and produced high-quality commercials, short films, and branded content. Managed end-to-end production including pre-production planning, on-set direction, and post-production supervision. Collaborated with clients to develop compelling visual narratives aligned with brand identity. Integrated AI tools in content creation, optimizing video editing, VFX, and automated post-production workflows.

Production Manager / Assistant Director at Cineasta Studio

August 1, 2024 - September 29, 2025

Oversaw logistics, budgeting, and execution of productions; managed cast and crew; assisted in camera direction, shot planning, and scene execution; coordinated between production teams and clients to ensure delivery of high-quality content.

Creative Director / Producer at Freelance

January 1, 2024 - Present

Conceptualized, directed, and produced high-quality commercials, short films, and branded content; managed end-to-end production, including pre-production planning, on-set direction, and post-production supervision; collaborated with clients to develop compelling visual narratives aligned with brand identity; integrated AI tools to optimize video editing, VFX, and automated post-production workflows.

Production Manager / Assistant Director at Cineasta Studio

August 1, 2024 - September 29, 2025

Oversaw logistics, budgeting, and execution of various productions; managed cast and crew, ensuring deadlines; assisted in camera direction, shot planning, and scene execution; coordinated between production teams and clients to deliver high-quality content.

Associate Art Director & Production Manager at Rearts

March 1, 2020 - September 29, 2025

Senior VLM Trainer at micro1

January 1, 2026 - Present

Currently providing advanced annotations and QA for 360° and non-360° video data, contributing to data labeling and model training for AI systems, with a focus on accuracy and consistency.

AI Image & Video Data Trainer at Independent (AI Data Trainer)

September 1, 2025 - Present

Reviewing and evaluating AI video outputs across framing, motion, lighting, sound design, tone, color balance, compression, grain, set design, props; refining realism and cinematic quality as the human eye/ear for AI.

Senior Video Editor at Fly Inn

November 1, 2024 - July 1, 2025

Led editing of high-end real estate and aviation content; cut talking heads and cinematic B-roll; handled color grading, motion graphics, and sound design; maintained brand identity with tight turnarounds using DaVinci Resolve, Adobe CC, and AI tools.

Associate Producer at Cineasta Studio

November 1, 2023 - September 1, 2024

Translated ideas into engaging film experiences; led dynamic teams, managed budgets, and ensured seamless production; contributed to brand documentaries and fashion films through on-set and post-production oversight.

Assistant Director / Project Manager at Usman Mehar Films

June 1, 2021 - September 1, 2023

Creative director driving innovative concepts; collaborated with clients to align objectives with execution; managed on-set operations and optimized workflows for timely delivery.

Marketing & Research Development at Caminology Marketing & Research Development

December 1, 2020 - May 1, 2021

Developed marketing ideas and strategies for campaigns, music videos, and live performances; created storyboards, shot lists, and production timelines; supervised on-set operations and post-production.

Art Planner / Project Manager at Da Lights Up Events

November 1, 2018 - November 1, 2019

Oversaw artistic direction for wedding projects; managed concept development to final production; supervised the creative process and delivered high-quality results.

Project Management Officer at British Council

April 1, 2018 - October 1, 2018

Production management including inventory and cost management; oversaw production plans, resource allocation, quality control, and overall operations.

Art Director at Rearts (Pvt.) Ltd

March 1, 2017 - March 1, 2018

Collaborated with the director to develop concepts, visual aesthetics, and artistic direction; led production teams; directed on-set activities and contributed to post-production.