Muhammad Hasnat Akram

Manage upwork account growth and client acquisition through opportunity evaluation, qualification, proposal strategy, client communication, and acquisition process development. Supported growth from ~$4K to $13K+ lifetime earnings with 10 completed projects and mostly 5-star reviews. Build and support GoHighLevel CRM systems for lead capture, qualification, immediate follow-up, email/SMS nurture, appointment workflows, pipeline management, recovery, integrations, QA, and ongoing support. Execute and analyze Meta advertising campaigns for e-commerce, local services, agency growth, and recruitment objectives using spend, reach, impressions, clicks, engagement, follows, and cost-per-result. Run email marketing campaigns and track delivery and engagement metrics (e.g., high open rates and clicks).

Developed go-to-market and lead generation systems for Nigran POS, including ICP definition, offer and pricing, Meta lead generation, WhatsApp qualification, demo flow, onboarding, setup, QA, and support. Managed Meta advertising activities and evaluated performance via messaging conversations, reach, impressions, spend, and cost-per-result analysis. Led SEO audit and growth strategy covering keyword alignment, search intent, market language, technical SEO, content structure, and prioritized recommendations. Built a 16-platform social media strategy with platform-specific content, publishing workflows, profile optimization, UTM conventions, engagement processes, and campaign direction.

Conducted AI in healthcare market research and competitor analysis, synthesizing adoption, customer segments, challenges, opportunities, and emerging demand into actionable strategic insights. Supported digital marketing research and recommendations across content strategy, positioning, engagement consistency, and analytics.