I am a Product Designer passionate about creating intuitive, accessible, and impactful digital experiences. I have experience in UX research, interaction design, prototyping, and designing scalable products for web and mobile, collaborating with cross-functional teams to deliver user-centered product solutions.…

Mukashifa Fatima

I am a Product Designer passionate about creating intuitive, accessible, and impactful digital experiences. I have experience in UX research, interaction design, prototyping, and designing scalable products for web and mobile, collaborating with cross-functional teams to deliver user-centered product solutions.…

Available to hire

I am a Product Designer passionate about creating intuitive, accessible, and impactful digital experiences.

I have experience in UX research, interaction design, prototyping, and designing scalable products for web and mobile, collaborating with cross-functional teams to deliver user-centered product solutions.

See more

Skills

Experience Level

Web Design
Expert
App Design
Expert
Figma
Expert
Pinterest
Expert
HTML5
Expert
UI
Expert
Product Design
Expert
CSS
Expert
Canva
Expert
Motion Graphic
Intermediate
Framer
Intermediate
Icon
Intermediate
Game Design
Intermediate
Animation
Intermediate
JavaScript
Intermediate
Branding
Intermediate
React JS
Intermediate
3D Design
Beginner
3D Animation
Beginner
See more

Language

English
Fluent
Urdu
Fluent
Hindi
Fluent
Spanish; Castilian
Intermediate
Arabic
Beginner

Work Experience

UI/UX Designer at Elevate Labs
October 6, 2025 - March 31, 2026
Design & Social Media Intern at Aladaii
January 1, 2025 - June 1, 2025
Designed digital assets, product visuals, and branding materials for campaigns. Produced engaging social media creatives that strengthened brand visibility and user engagement. Worked closely with marketing and design teams to deliver consistent visual communication.

Education

Master of Technology (Computer Science) at Muffakham Jah College of Engineering and Technology
January 11, 2030 - January 1, 2026
Bachelor of Technology (Computer Science) at Muffakham Jah College of Engineering and Technology
January 1, 2021 - January 1, 2024

Qualifications

UX Design (Coursera)
January 11, 2030 - July 1, 2026
Design Social Media Internship (Aladaii)
January 11, 2030 - July 1, 2026

Industry Experience

Software & Internet, Media & Entertainment
    Roomora--AI Integrated Mobile App
    Roomora AI is an AI-powered furniture shopping app that helps users find furniture based on their room size, style, and preferences. Instead of browsing endless products, users receive personalized AI recommendations tailored to their space. By combining smart search and guided decision-making, Roomora makes furniture shopping faster, easier, and more confident. Problem Furniture shopping online often overwhelms users with thousands of products, making it difficult to find furniture that suits their room, style, and budget. This information overload often leads to uncertainty about whether a product will fit the space or meet their expectations. As a result, users experience decision fatigue, spend more time browsing, and often abandon their purchases. Generic recommendations and the inability to visualize furniture in their own space further reduce trust and confidence in making a buying decision. A Guiding Presence, Designed to Help Users The concept behind Roomora, was to create a guided experience, to help users discover furniture that fits their space, matches their style, and enables confident purchasing decisions through AI-powered recommendations. Research I analyzed leading furniture platforms to understand how users discover, compare, and purchase furniture online. While most apps offered filters and categories, they lacked meaningful personalization and guidance throughout the shopping journey. User research revealed that people often feel overwhelmed by too many choices and struggle to visualize furniture in their own space. These insights highlighted the need for AI-powered recommendations, smart search, and a more guided decision-making experience. Impact Roomora is designed with flexibility at its core. Easy to customize furniture as per users preferences, style or room size. It allows users to experiment with visuals, and scale their furniture effortlessly. This reduces browsing time, minimizes decision fatigue, and builds greater confidence in purchasing decisions, creating a smoother and more engaging shopping experience. Estimated metrics Roomora is not just about making a strong first impression its abt: 40% faster furniture discovery through AI-powered personalized recommendations. 30% reduction in decision fatigue with curated suggestions tailored to user preferences. 20–25% improvement in purchase confidence and lower cart abandonment through guided decision-making. Estimated outcomes based on UX best practices and expected user behavior improvements. Final Reflection Roomora AI reimagines furniture shopping as a guided, personalized experience that helps users make confident decisions with ease. By combining AI recommendations with thoughtful UX, the product reduces complexity and creates a smarter, more intuitive buying journey. designer ai-app appdesign uiuxdesigner visuals productdesign…
    Valorant Redesign
    Valorant is a character-based tactical shooter where players explore unique agents, abilities, and roles. The current Agents page is functional but prioritizes information over immersion, making character discovery less engaging. This redesign transforms the experience into a character-first showcase with stronger visual hierarchy, intuitive navigation, and improved accessibility while staying true to Valorant's visual identity. Problem The current Valorant Agents page presents information effectively but lacks a strong visual hierarchy, making character exploration feel less engaging. Agent personalities and roles are not immediately distinguishable, requiring users to scan through content. Since players often choose agents based on personality, abilities, and playstyle, this creates unnecessary friction especially for new players learning the game. The redesign aims to create a more immersive, character-first experience with clearer navigation, improved accessibility, and faster agent discovery. Redesigning Goals The redesign focuses on creating a strong visual hierarchy that highlights the selected agent while delivering a more immersive experience that feels like an extension of the Valorant universe. It also enhances Gamer UX by making agent discovery and comparison faster and more intuitive. Accessibility is improved through better contrast, typography, spacing, and visual grouping to increase readability. Simplified navigation allows players to browse between agents effortlessly, reducing cognitive load and creating a smoother exploration experience. Built for Real Use Players connect with an agent's personality before exploring their abilities, making strong visual hierarchy essential for quick recognition. Highlighting the selected agent immediately reduces cognitive load and improves discoverability. An immersive interface paired with accessible typography, contrast, and clear navigation creates a smoother browsing experience. These elements help players scan information faster while maintaining Valorant's visual identity. A Final Reflection The goal of this redesign wasn't to reinvent Valorant's visual identity, it was to amplify it. By prioritizing Visual Hierarchy, Immersion, Gamer UX, Accessibility, and Navigation, the redesigned Agents page creates a stronger connection between players and characters while making agent discovery faster, more intuitive, and more enjoyable. The result is an experience that feels less like browsing a website and more like stepping into the world of Valorant. webdesigner illustrator designer branding graphicdesigner photo gamedesign valorant…
    Café -- Saas Mobile App

    The Café Mobile App was designed to deliver a fast and effortless coffee ordering experience on mobile. By simplifying product discovery, customization, and checkout, the app reduces friction and helps users order their favorite coffee in just a few taps.

    Problem

    Coffee ordering apps often make the ordering process slower with multiple navigation steps, cluttered product pages, and lengthy checkout flows. These friction points increase user effort and often lead to abandoned orders.

    Since coffee orders are frequent and time-sensitive, users expect a fast and seamless experience. This project focused on reducing interactions, simplifying checkout, and improving mobile usability to help users place orders quickly and effortlessly.

    An Artistic Flow, Designed to Quick Orders

    The vision behind Café App was to experience blends visual appeal with functional simplicity.
    Each interaction is crafted to reduce friction and keep users moving forward.
    The result is a seamless journey from browsing to placing an order.

    Research

    Research focused on understanding how users order coffee on mobile and the challenges they face during the journey. Interviews and competitor analysis revealed that speed, simplicity, and an intuitive checkout experience are the biggest factors influencing user satisfaction.

    Subtle contrasts and refined details give each section depth, making the overall experience feel rich without being overwhelming.

    Visually appealing

    The structure of Café app is built around simple and intuitive ordering journey. Content flows in a way that encourages exploration, allowing each section to reveal itself gradually. This creates a more engaging and memorable journey for the user.

    Built for quick and hassle-free orders

    Built around hassle-free quick ordering, the app minimizes unnecessary steps to create a smooth and efficient experience. From browsing to checkout, every interaction is designed to be intuitive, helping users place their favorite coffee order in just a few taps.

    Estimated Impact

    The streamlined ordering flow is expected to reduce checkout time by 30–40%, enabling users to place orders in under a minute. Simplified navigation and a frictionless checkout can improve order completion rates by 20–30% while reducing cart abandonment. Overall, the mobile-first experience is designed to boost user satisfaction, encourage repeat orders, and strengthen customer retention.

    Estimated outcomes based on UX best practices and expected user behavior improvements.

    Final Reflection

    This project reinforced that great mobile experiences are built by reducing friction, not adding features. By prioritizing speed, clarity, and intuitive interactions, the app transforms coffee ordering into a fast and enjoyable experience. Every design decision was guided by one goal: helping users order effortlessly in just a few taps.