I am a Senior Product Designer with extensive experience in UX and UI design, specializing in financial services and healthcare sectors. I have a strong background in product strategy, UX research, and creating user-centered designs that improve engagement and usability. With a proven track record of leading design initiatives and collaborating cross-functionally, I thrive in delivering scalable and impactful digital experiences. My design work spans from web and mobile applications to digital marketing and AI-powered features, leveraging tools like Figma, Sketch, and Adobe Creative Suite. I am passionate about inclusive design and accessibility, continuously advocating for user-first principles and innovation in my projects.

Mukul Trikha

I am a Senior Product Designer with extensive experience in UX and UI design, specializing in financial services and healthcare sectors. I have a strong background in product strategy, UX research, and creating user-centered designs that improve engagement and usability. With a proven track record of leading design initiatives and collaborating cross-functionally, I thrive in delivering scalable and impactful digital experiences. My design work spans from web and mobile applications to digital marketing and AI-powered features, leveraging tools like Figma, Sketch, and Adobe Creative Suite. I am passionate about inclusive design and accessibility, continuously advocating for user-first principles and innovation in my projects.

Available to hire

I am a Senior Product Designer with extensive experience in UX and UI design, specializing in financial services and healthcare sectors. I have a strong background in product strategy, UX research, and creating user-centered designs that improve engagement and usability. With a proven track record of leading design initiatives and collaborating cross-functionally, I thrive in delivering scalable and impactful digital experiences.

My design work spans from web and mobile applications to digital marketing and AI-powered features, leveraging tools like Figma, Sketch, and Adobe Creative Suite. I am passionate about inclusive design and accessibility, continuously advocating for user-first principles and innovation in my projects.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior Product Designer at CIBC
May 31, 2024 - August 15, 2025
Designed an AI-powered personalized self-service experience in the CIBC mobile app that increased user engagement and reduced branch and call center dependency. Led the full product design lifecycle from user research to mid-fidelity prototyping, creating over 30 screens for enrollment and campaign flows. Developed a dynamic badge and rewards system tailored to users’ banking behaviors, which encouraged repeat usage through contextually timed nudges and progress tracking.
Senior UX Designer at Co-operators
September 1, 2022 - Present
Led redesign and optimization of end-to-end user journeys for Ford Insure’s digital platforms, achieving a 20x increase in quote conversion rates within one quarter. Developed an MVP digital claims experience featuring AI chat and auto-scanning, streamlining development and reducing call center volume. Delivered a scalable Home & Auto quoting platform leading to a 52% rise in quote initiations and 46% completion rate. Enhanced enterprise design system with reusable UI components, light/dark mode support, and WCAG accessibility standards, resulting in a 25% increase in user engagement. Collaborated on improving Salesforce Marketing & CRM workflows using AI to automate opportunity creation, boosting advisor efficiency and customer engagement.
UX/UI Designer at Sun Life
June 30, 2022 - August 15, 2025
Designed a 0–1 healthcare experience for Diabetes Signature Solutions through co-creation sessions and user flow mapping, resulting in a 30% increase in user disclosures and 15% uplift in insurance conversions. Enhanced self-service tools for wealth and investment products by designing responsive and streamlined interfaces for web and mobile. Led cross-platform wealth product design ensuring UI scalability and consistency. Owned UX strategy and design for personalized campaigns and product pages, increasing user engagement by 37% via data-driven A/B testing. Improved digital marketing accessibility by applying WCAG standards and advocating inclusive design practices.
Senior UX Designer at Avidbots
June 30, 2019 - August 15, 2025
Redesigned and optimized digital experience for an autonomous cleaning robot startup, managing branding asset consistency and scalability.
Senior UX Designer at Instymeds
September 30, 2018 - August 15, 2025
Crafted end-to-end multilingual user journeys for InstyMeds’ medication dispensing system using user-centered design and UX research to enhance patient adherence and care experience.
Senior UX Designer at VSA India
September 30, 2017 - August 15, 2025
Led complete design process for Fintech and E-commerce products from discovery through launch, improving usability with iterative prototypes for seamless rollout.

Education

Master’s in Digital Experience Innovation at Waterloo University
January 1, 2024 - January 1, 2024
PG in Web Design and Development at Conestoga College
January 1, 2019 - January 1, 2019
BSc of Science in Multimedia and Animation at MS University
January 1, 2012 - January 1, 2012

Qualifications

Designing AI Experience
July 24, 2025 - July 24, 2025
Storytelling to Present UX
June 18, 2024 - June 18, 2024

Industry Experience

Financial Services, Healthcare, Software & Internet, Manufacturing