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I am a results-driven Paid Media Executive with 2+ years of experience managing six-figure advertising budgets for Apple Australia. I oversee full-funnel paid media strategies across paid social and search, taking ownership from campaign planning to scaling and performance optimization. I also bring hands-on SEO and broader digital marketing expertise, delivering a holistic, performance-focused approach to every campaign. I am passionate about advancing in the paid media industry by leveraging AI-driven optimization, automation, and performance intelligence to create measurable value.…I am a results-driven Paid Media Executive with 2+ years of experience managing six-figure advertising budgets for Apple Australia. I oversee full-funnel paid media strategies across paid social and search, taking ownership from campaign planning to scaling and performance optimization. I also bring hands-on SEO and broader digital marketing expertise, delivering a holistic, performance-focused approach to every campaign. I am passionate about advancing in the paid media industry by leveraging AI-driven optimization, automation, and performance intelligence to create measurable value.

Mukund Bista

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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I am a results-driven Paid Media Executive with 2+ years of experience managing six-figure advertising budgets for Apple Australia. I oversee full-funnel paid media strategies across paid social and search, taking ownership from campaign planning to scaling and performance optimization. I also bring hands-on SEO and broader digital marketing expertise, delivering a holistic, performance-focused approach to every campaign. I am passionate about advancing in the paid media industry by leveraging AI-driven optimization, automation, and performance intelligence to create measurable value.…I am a results-driven Paid Media Executive with 2+ years of experience managing six-figure advertising budgets for Apple Australia. I oversee full-funnel paid media strategies across paid social and search, taking ownership from campaign planning to scaling and performance optimization. I also bring hands-on SEO and broader digital marketing expertise, delivering a holistic, performance-focused approach to every campaign. I am passionate about advancing in the paid media industry by leveraging AI-driven optimization, automation, and performance intelligence to create measurable value.

Available to hire

I am a results-driven Paid Media Executive with 2+ years of experience managing six-figure advertising budgets for Apple Australia. I oversee full-funnel paid media strategies across paid social and search, taking ownership from campaign planning to scaling and performance optimization. I also bring hands-on SEO and broader digital marketing expertise, delivering a holistic, performance-focused approach to every campaign. I am passionate about advancing in the paid media industry by leveraging AI-driven optimization, automation, and performance intelligence to create measurable value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Executive (On-Site) at Omnicom Media Group Nepal

December 20, 2023 - Present

Managed six-figure paid media budgets for Apple Australia across Paid Social (Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, Reddit), Paid Search (Google & Bing Ads) & Programmatic (Demand Gen). Executed full-funnel Brand, Performance, and Retail campaigns, including high-impact seasonal initiatives such as Back to School, Education, Apple TV +, and Holiday. Utilized enterprise omnichannel platforms including SKAI and Marin to manage cross-channel campaigns, analyze performance, and deliver actionable reporting insights. Conducted performance analysis, forecasting, and budget pacing to support data-driven decision-making. Optimized budget allocation, bidding strategies, and audience segmentation to improve ROAS, control CPA, and drive scalable growth.

Digital Marketing Assistant (On-Site) at Sabbatical Explore Nepal

June 1, 2023 - December 20, 2023

Managed end-to-end digital marketing activities including email newsletters, social media marketing, SEO strategy, and copywriting. Conducted in-depth keyword research and search intent analysis to guide SEO strategy and content development. Created SEO-optimized website and blog content to improve organic visibility and search rankings. Led Meta Ads Campaign targeting international clients to generate leads. Implemented Meta Pixel setup and event tracking to ensure accurate conversion measurement and performance optimization.

SEO Specialist (Hybrid) at Radiant Digital Hub

June 1, 2020 - December 2, 2022

In-depth keyword research and competitive analysis using tools such as Google Keyword Planner and SEMrush to identify high-intent and growth opportunities. Developed SEO strategies aligned with search intent, user behavior, and business objectives for international clients. Implemented on-page SEO best practices including meta optimization, internal linking strategy, content structuring, and technical improvements. Monitored website performance through Google Search Console and Google Analytics, analyzing traffic trends, keyword rankings, and user engagement metrics.