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I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands. I specialize in 360° brand strategy, integrated communications, social media, PR, influencer partnerships and trade marketing. I’m an Italian native fluent in English, and I combine analytical rigor with creative direction to drive brand awareness and commercial growth across Europe, the United States, the UAE and South America. I am also a certified publicist journalist and contribute to leading fashion and lifestyle media including Marie Claire, Roba da Donne, MyWhere, Il Saccente and Nowfashion.…I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands. I specialize in 360° brand strategy, integrated communications, social media, PR, influencer partnerships and trade marketing. I’m an Italian native fluent in English, and I combine analytical rigor with creative direction to drive brand awareness and commercial growth across Europe, the United States, the UAE and South America. I am also a certified publicist journalist and contribute to leading fashion and lifestyle media including Marie Claire, Roba da Donne, MyWhere, Il Saccente and Nowfashion.

Giulia

Brand Strategist, Marketing Strategist, Creative Director, +2

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I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands. I specialize in 360° brand strategy, integrated communications, social media, PR, influencer partnerships and trade marketing. I’m an Italian native fluent in English, and I combine analytical rigor with creative direction to drive brand awareness and commercial growth across Europe, the United States, the UAE and South America. I am also a certified publicist journalist and contribute to leading fashion and lifestyle media including Marie Claire, Roba da Donne, MyWhere, Il Saccente and Nowfashion.…I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands. I specialize in 360° brand strategy, integrated communications, social media, PR, influencer partnerships and trade marketing. I’m an Italian native fluent in English, and I combine analytical rigor with creative direction to drive brand awareness and commercial growth across Europe, the United States, the UAE and South America. I am also a certified publicist journalist and contribute to leading fashion and lifestyle media including Marie Claire, Roba da Donne, MyWhere, Il Saccente and Nowfashion.

Available to hire

I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands. I specialize in 360° brand strategy, integrated communications, social media, PR, influencer partnerships and trade marketing.

I’m an Italian native fluent in English, and I combine analytical rigor with creative direction to drive brand awareness and commercial growth across Europe, the United States, the UAE and South America. I am also a certified publicist journalist and contribute to leading fashion and lifestyle media including Marie Claire, Roba da Donne, MyWhere, Il Saccente and Nowfashion.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing & Communication Director at René Caovilla

July 1, 2024 - Present

Lead the brand's global marketing and communication strategy across all channels, ensuring a consistent and elevated brand image worldwide. Direct social media strategy, content production, PR, press office and influencer activities, overseeing creative and editorial output. Manage marketing budgets, media planning and cross-functional projects in collaboration with sales, retail and product teams.

Head of Social Media & Image Coordinator at René Caovilla

January 1, 2022 - July 1, 2024

Defined and executed the social media strategy and editorial calendar, growing brand engagement and community across platforms. Coordinated brand image across campaigns, editorials and digital touchpoints, supervising art direction and content production.

Social Media & Content Manager, Copywriter at Santoni

March 1, 2021 - January 31, 2022

Managed social media content and editorial copywriting, aligning tone of voice with the brand's premium positioning. Produced and coordinated content for digital campaigns and product storytelling.

Social Media Manager & Editor at Nowfashion.com

June 1, 2019 - June 1, 2021

Led social media management and editorial content for an international fashion publication. Covered runway shows, campaigns and industry news, producing timely editorial content for a global audience.

Social Media Account, PR & Shooting Assistant at Gianvito Rossi

August 1, 2018 - July 31, 2019

Supported social media account management, PR activities and photoshoot production for the maison.

Press Office, PR & Event Assistant at Your Image — Communication Agency

October 1, 2015 - August 31, 2018

Supported press office, PR and event management activities for fashion and lifestyle clients. Coordinated media relations, events and brand communication initiatives.