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I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands.

About

I’m Giulia Mulonia, a Marketing & Communication Director with more than a decade of experience shaping luxury and fashion brands. I specialize in 360° brand strategy, integrated communications, social media, PR, influencer partnerships and trade marketing.

I’m an Italian native fluent in English, and I combine analytical rigor with creative direction to drive brand awareness and commercial growth across Europe, the United States, the UAE and South America. I am also a certified publicist journalist and contribute to leading fashion and lifestyle media including Marie Claire, Roba da Donne, MyWhere, Il Saccente and Nowfashion.

  • 11 years' experience
  • Joined July 2026

Skills· 1

Languages

  • ItalianFluent
  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services
  • Other

Work experience· 6 roles

Marketing & Communication Director · René CaovillaJul 2024 – Present · 2 yrs 5 mos

Lead the brand's global marketing and communication strategy across all channels, ensuring a consistent and elevated brand image worldwide. Direct social media strategy, content production, PR, press office and influencer activities, overseeing creative and editorial output. Manage marketing budgets, media planning and cross-functional projects in collaboration with sales, retail and product teams.

Head of Social Media & Image Coordinator · René CaovillaJan 2022 – Jul 2024 · 2 yrs 7 mos

Defined and executed the social media strategy and editorial calendar, growing brand engagement and community across platforms. Coordinated brand image across campaigns, editorials and digital touchpoints, supervising art direction and content production.

Social Media & Content Manager, Copywriter · SantoniMar 2021 – Jan 2022 · 11 mos

Managed social media content and editorial copywriting, aligning tone of voice with the brand's premium positioning. Produced and coordinated content for digital campaigns and product storytelling.

Social Media Manager & Editor · Nowfashion.comJun 2019 – Jun 2021 · 2 yrs 1 mo
Social Media Account, PR & Shooting Assistant · Gianvito RossiAug 2018 – Jul 2019 · 1 yr
Press Office, PR & Event Assistant · Your Image — Communication AgencyOct 2015 – Aug 2018 · 2 yrs 11 mos

Education

Master's Degree · LUMSA University, Rome2030 – 2015
Bachelor's Degree — Communication & Marketing (L - 20) · University of Messina (UNIME)2030 – 2013
Postgraduate Courses — Digital Marketing (Google) & E-commerce Management · Dot Academy2030 – 2020

Certifications and awards

Certified publicist journalist2020 – 2026

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