Available to hire
Hi, I’m Mulumba Tshikuka, a strategic copywriter who blends creativity, data insights, and brand storytelling to deliver clear, effective communications across telecoms, retail, and FMCG. I translate complex information into concise, engaging digital content that drives traffic, conversions, and strong brand equity.
I excel at collaborating with cross-functional teams—marketing, design, and engineering—and I’ve helped shape tone of voice guidelines, content strategy, and editorial processes for global brands across multiple markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Swahili
Intermediate
Indonesian
Beginner
Work Experience
Website Copywriter at BOC Ltd, UK and Ireland
April 30, 2025 - July 22, 2025Rebuilt and unified BOC’s digital hub content, transforming SEO insights into high-performing copy. Collaborated with engineering, marketing and sales teams to translate complex data into clear, credible messaging. Delivered search-optimised copy aligning seamlessly with brand tone and business objectives. Tracked performance metrics and refined copy based on real-time analytics and audience behaviour.
Website Copywriter at UK BOC Ltd
April 1, 2025 - April 1, 2025Rewrote and unified industrial gas supplier’s digital hub content, transforming SEO insights into high-performing copy aligned with brand and business objectives. Collaborated with engineering, marketing and sales to translate complex data into clear, actionable messaging. Tracked performance metrics and refined copy based on real-time analytics and audience behaviour.
Digital Content Designer at Vodafone Business, UK
August 31, 2023 - July 22, 2025Renewed contract six times thanks to consistent results. Crafted UX copy and marketing assets across key digital touchpoints. Defined tone of voice for a new business customer portal by partnering with agile squads and design leads to embed it across experiences. Created seamless sales and support journeys including emails, product pages, in-app messages, and promotional banners.
Digital Content Designer at Vodafone Business, UK
August 1, 2023 - August 1, 2023Crafted UX copy and marketing assets across key digital touchpoints for a multinational telecommunications company. Defined tone of voice for a new business customer portal; partnered with agile squads and design leads to embed across experiences. Created seamless sales and support journeys through emails, product pages, in-app messages and promotional banners.
Copywriter at LIDL Supermarket, UK
February 28, 2022 - July 22, 2025Crafted punchy headlines, campaign slogans, brand book content and scripts that brought LIDL’s bold voice to life. Adapted quickly to LIDL’s quirky tone while staying tightly aligned with broader marketing goals.
Copywriter at LIDL Supermarket, UK
February 1, 2022 - February 1, 2022Crafted headlines, slogans, brand book content and scripts that brought the German international discount retailer’s bold, quirky tone to life. Aligned all copy with broader marketing strategy.
Copywriter at Currys PLC, UK
April 30, 2018 - July 22, 2025Shaped product copy and sparked creative campaigns that energized Currys/PC World’s brand presence. Helped define and evolve the brand’s bold, ‘superhuman’ tone of voice.
Copywriter at Currys PLC, UK
April 1, 2018 - April 1, 2018Wrote product copy and creative campaigns for a British multinational electrical and telecommunications retailer. Helped develop bold, superhuman tone of voice.
Creative Writer at MEGA Brands, Canada
June 30, 2009 - July 22, 2025Sole in-house writer for a 300+ employee team, crafting product copy, packaging, comics, and digital content. Led creative direction and wrote a 200-page interactive sales book for the Dragons toy line. Managed content localisation across seven languages ensuring brand consistency and clarity.
Creative Writer at Mega Brands, Canada
June 1, 2009 - June 1, 2009Brand messaging: tone of voice, campaigns, storytelling. In-house writer for a 300+ team toy company owned by Mattel. Developed product and packaging copy. Wrote interactive sales book. Managed multilingual content localisation across seven markets; video scripts, taglines. Performance and analytics: A/B testing, audience targeting.
Founder, Publisher and Editor-in-Chief at LIFT Magazine, Canada
July 31, 2005 - July 22, 2025Created and launched LIFT, a cult-favourite lifestyle magazine with a bold editorial voice. Led end-to-end operations from editorial direction and design to marketing, funding, and distribution. Ignited a new wave of indie publishing culture across Quebec.
Founder, Publisher and Editor-in-Chief at LIFT Magazine, Canada
July 1, 2005 - July 1, 2005Founded and led a cult-favourite lifestyle magazine, overseeing all aspects of production from editorial to distribution; sparked indie publishing in Quebec.
Copywriter and PR/Customer Service at Cirque du Soleil, Canada
October 31, 2002 - July 22, 2025Crafted global content including web, press kits, customer communications, and merchandise copy. Shaped cohesive brand messaging across international markets, ensuring consistency and impact.
Copywriter and PR/Customer Service at Cirque du Soleil, Canada
October 1, 2002 - October 1, 2002Copywriter and PR/Customer Service supporting communications and audience engagement for a premier live entertainment brand.
Education
Bachelor of Arts at Concordia University, Canada
January 1, 1994 - December 31, 2000Bachelor of Arts, Communication and Creative Writing at Concordia University
January 11, 2030 - October 30, 2025College Diploma, Creative Arts at John Abbott College
January 11, 2030 - October 30, 2025Qualifications
Industry Experience
Retail, Telecommunications, Energy & Utilities, Consumer Goods, Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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