MT

MULUMBA TSHIKUKA

Available to hire

Hi, I’m Mulumba Tshikuka, a strategic copywriter who blends creativity, data insights, and brand storytelling to deliver clear, effective communications across telecoms, retail, and FMCG.

About

Hi, I’m Mulumba Tshikuka, a strategic copywriter who blends creativity, data insights, and brand storytelling to deliver clear, effective communications across telecoms, retail, and FMCG. I translate complex information into concise, engaging digital content that drives traffic, conversions, and strong brand equity.

I excel at collaborating with cross-functional teams—marketing, design, and engineering—and I’ve helped shape tone of voice guidelines, content strategy, and editorial processes for global brands across multiple markets.

  • 22 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • FrenchAdvanced
  • SwahiliIntermediate
  • IndonesianBeginner

Industry experience

  • Retail
  • Telecommunications
  • Energy & Utilities
  • Consumer Goods
  • Media & Entertainment
  • Education
  • Professional Services

More experts in Dubai, United Arab Emirates

Work experience· 14 roles

Website Copywriter · BOC Ltd, UK and IrelandApr 2025 – Jul 2025 · 4 mos

Rebuilt and unified BOC’s digital hub content, transforming SEO insights into high-performing copy. Collaborated with engineering, marketing and sales teams to translate complex data into clear, credible messaging. Delivered search-optimised copy aligning seamlessly with brand tone and business objectives. Tracked performance metrics and refined copy based on real-time analytics and audience behaviour.

Website Copywriter · UK BOC LtdApr 2025 – Apr 2025 · 1 mo

Rewrote and unified industrial gas supplier’s digital hub content, transforming SEO insights into high-performing copy aligned with brand and business objectives. Collaborated with engineering, marketing and sales to translate complex data into clear, actionable messaging. Tracked performance metrics and refined copy based on real-time analytics and audience behaviour.

Digital Content Designer · Vodafone Business, UKAug 2023 – Jul 2025 · 2 yrs

Renewed contract six times thanks to consistent results. Crafted UX copy and marketing assets across key digital touchpoints. Defined tone of voice for a new business customer portal by partnering with agile squads and design leads to embed it across experiences. Created seamless sales and support journeys including emails, product pages, in-app messages, and promotional banners.

Digital Content Designer · Vodafone Business, UKAug 2023 – Aug 2023 · 1 mo
Copywriter · LIDL Supermarket, UKFeb 2022 – Jul 2025 · 3 yrs 6 mos
Copywriter · LIDL Supermarket, UKFeb 2022 – Feb 2022 · 1 mo
Copywriter · Currys PLC, UKApr 2018 – Jul 2025 · 7 yrs 4 mos
Copywriter · Currys PLC, UKApr 2018 – Apr 2018 · 1 mo

Education

Bachelor of Arts · Concordia University, Canada1994 – 2000
Bachelor of Arts, Communication and Creative Writing · Concordia University2030 – 2025
College Diploma, Creative Arts · John Abbott College2030 – 2025

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