Mulum Batshikuka
Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands.
About
Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands. I translate complex tech and data into clear, actionable messages that support brand and product goals. My work blends SEO, UX, and storytelling to create seamless customer experiences across channels, from email journeys to web copy.
I’m passionate about bold brand voices and scalable content systems. I’ve led full-funnel content for multiple brands, delivering measurable growth, stronger engagement, and consistent voice across campaigns while keeping a friendly, human tone.
- 11 years' experience
- Joined April 2026
Skills· 8
Languages
- FrenchFluent
- SwahiliBeginner
- IndonesianBeginner
Industry experience
- Media & Entertainment
- Telecommunications
- Software & Internet
- Education
- Other
Work experience· 8 roles
Lead full-funnel email copy across multiple brands, from subject lines to CTAs; leveraged performance data and A/B testing to boost opens, clicks and conversions.
Led content strategy and transformation: unified and rewrote the digital hub, converting SEO insights into high-performing copy aligned with brand and business objectives. Created end-to-end email and web copy across multiple brands to drive engagement and conversions.
Led website copywriting for BOC Ltd and collaborated with marketing and engineering to craft high-impact product copy aligned with brand and business objectives. Ensured consistent messaging across digital touchpoints and supported SEO strategies.
Education
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