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Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands. I translate complex tech and data into clear, actionable messages that support brand and product goals. My work blends SEO, UX, and storytelling to create seamless customer experiences across channels, from email journeys to web copy. I’m passionate about bold brand voices and scalable content systems. I’ve led full-funnel content for multiple brands, delivering measurable growth, stronger engagement, and consistent voice across campaigns while keeping a friendly, human tone.…Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands. I translate complex tech and data into clear, actionable messages that support brand and product goals. My work blends SEO, UX, and storytelling to create seamless customer experiences across channels, from email journeys to web copy. I’m passionate about bold brand voices and scalable content systems. I’ve led full-funnel content for multiple brands, delivering measurable growth, stronger engagement, and consistent voice across campaigns while keeping a friendly, human tone.

Mulum Batshikuka

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Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands. I translate complex tech and data into clear, actionable messages that support brand and product goals. My work blends SEO, UX, and storytelling to create seamless customer experiences across channels, from email journeys to web copy. I’m passionate about bold brand voices and scalable content systems. I’ve led full-funnel content for multiple brands, delivering measurable growth, stronger engagement, and consistent voice across campaigns while keeping a friendly, human tone.…Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands. I translate complex tech and data into clear, actionable messages that support brand and product goals. My work blends SEO, UX, and storytelling to create seamless customer experiences across channels, from email journeys to web copy. I’m passionate about bold brand voices and scalable content systems. I’ve led full-funnel content for multiple brands, delivering measurable growth, stronger engagement, and consistent voice across campaigns while keeping a friendly, human tone.

Available to hire

Hi there! I’m Mulum Batshikuka, a strategic copywriter specializing in UX and performance-driven content for UK-based brands. I translate complex tech and data into clear, actionable messages that support brand and product goals. My work blends SEO, UX, and storytelling to create seamless customer experiences across channels, from email journeys to web copy.

I’m passionate about bold brand voices and scalable content systems. I’ve led full-funnel content for multiple brands, delivering measurable growth, stronger engagement, and consistent voice across campaigns while keeping a friendly, human tone.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

Swahili

Beginner

Indonesian

Beginner

Work Experience

Website Copywriter at BOC Ltd

November 1, 2023 - April 1, 2025

Led website copywriting for BOC Ltd and collaborated with marketing and engineering to craft high-impact product copy aligned with brand and business objectives. Ensured consistent messaging across digital touchpoints and supported SEO strategies.

Digital Content Designer at Vodafone Business

February 1, 2022 - August 1, 2023

Led content transformation by unifying and rewriting the digital hub; translated complex technical data into clear, actionable messaging with SEO insights. Partnered with engineering, marketing and sales; monitored performance metrics; created UX copy and marketing assets; delivered full-funnel content (emails, product pages, in-app messages, banners).

Founder, Publisher and Editor-in-Chief at LIFT Magazine

January 1, 1999 - October 1, 2002

Founded and published a cult-fav lifestyle magazine; led all editorial, production, and distribution aspects; cultivated indie publishing in Quebec.

End-to-End Copywriter at Vodafone Business

January 1, 2025 - Present

Lead full-funnel email copy across multiple brands, from subject lines to CTAs; leveraged performance data and A/B testing to boost opens, clicks and conversions.

Strategic Copywriter at Vodafone Business

November 2, 2023 - April 2, 2025

Led content strategy and transformation: unified and rewrote the digital hub, converting SEO insights into high-performing copy aligned with brand and business objectives. Created end-to-end email and web copy across multiple brands to drive engagement and conversions.

Website Copywriter at BOCL Ltd

February 2, 2022 - August 2, 2023

Wrote website copy for multiple brands, optimized SEO, and established a consistent voice across digital properties, supporting larger digital marketing objectives.

Copywriter and PR/Customer Service at Cirque du Soleil

February 2, 2006 - June 2, 2009

Independent publishing: Created and launched a cult-favorite lifestyle magazine, leading editorial, production, and distribution, while supporting PR and customer service activities and fostering indie publishing in Quebec.

Founder, Publisher & Editor-in-Chief at LIFT Magazine

January 1, 1999 - October 1, 2002

Founded Lift Magazine, published and edited a lifestyle title, leading editorial, production, and distribution, and helped spark indie publishing in Quebec.