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Hi, I’m Muneeb Shakoor, a data-driven CRO professional with 7+ years optimizing digital customer journeys across e-commerce and lead-generation funnels. I transform behavioral insights into high-impact experimentation strategies, driving conversion rate improvements through data-backed A/B testing, funnel analysis, and actionable roadmaps. I collaborate cross-functionally with product, design, and marketing to restructure landing pages, optimize CTAs, and refine messaging. I also built a scalable CRO automation framework using HubSpot and AI-assisted heuristics to accelerate testing velocity, prototyping experiments with HTML, JavaScript, GTM, and Looker Studio for fast iteration.…Hi, I’m Muneeb Shakoor, a data-driven CRO professional with 7+ years optimizing digital customer journeys across e-commerce and lead-generation funnels. I transform behavioral insights into high-impact experimentation strategies, driving conversion rate improvements through data-backed A/B testing, funnel analysis, and actionable roadmaps. I collaborate cross-functionally with product, design, and marketing to restructure landing pages, optimize CTAs, and refine messaging. I also built a scalable CRO automation framework using HubSpot and AI-assisted heuristics to accelerate testing velocity, prototyping experiments with HTML, JavaScript, GTM, and Looker Studio for fast iteration.

Muneeb Shakoor

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Hi, I’m Muneeb Shakoor, a data-driven CRO professional with 7+ years optimizing digital customer journeys across e-commerce and lead-generation funnels. I transform behavioral insights into high-impact experimentation strategies, driving conversion rate improvements through data-backed A/B testing, funnel analysis, and actionable roadmaps. I collaborate cross-functionally with product, design, and marketing to restructure landing pages, optimize CTAs, and refine messaging. I also built a scalable CRO automation framework using HubSpot and AI-assisted heuristics to accelerate testing velocity, prototyping experiments with HTML, JavaScript, GTM, and Looker Studio for fast iteration.…Hi, I’m Muneeb Shakoor, a data-driven CRO professional with 7+ years optimizing digital customer journeys across e-commerce and lead-generation funnels. I transform behavioral insights into high-impact experimentation strategies, driving conversion rate improvements through data-backed A/B testing, funnel analysis, and actionable roadmaps. I collaborate cross-functionally with product, design, and marketing to restructure landing pages, optimize CTAs, and refine messaging. I also built a scalable CRO automation framework using HubSpot and AI-assisted heuristics to accelerate testing velocity, prototyping experiments with HTML, JavaScript, GTM, and Looker Studio for fast iteration.

Available to hire

Hi, I’m Muneeb Shakoor, a data-driven CRO professional with 7+ years optimizing digital customer journeys across e-commerce and lead-generation funnels. I transform behavioral insights into high-impact experimentation strategies, driving conversion rate improvements through data-backed A/B testing, funnel analysis, and actionable roadmaps.

I collaborate cross-functionally with product, design, and marketing to restructure landing pages, optimize CTAs, and refine messaging. I also built a scalable CRO automation framework using HubSpot and AI-assisted heuristics to accelerate testing velocity, prototyping experiments with HTML, JavaScript, GTM, and Looker Studio for fast iteration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Business Optimisation Lead at SixthCue CRO Agency

January 1, 2024 - Present

Designed and executed end-to-end A/B tests using Convert and VWO, improving conversion rates across key funnels by up to 34% for B2B and eCommerce clients. Conducted deep funnel analysis using GA4, Hotjar, and Looker Studio dashboards to uncover friction points and reduce cart/lead-gen drop-offs by ~20%. Collaborated with product, design, and marketing to restructure landing pages, optimize CTA placements, and refine messaging based on quantitative and qualitative insights. Built a reusable CRO automation framework using HubSpot with AI-assisted heuristics and behavioral data to scale testing velocity. Prototyped experiments with ClickUp, Figma, GTM, HTML and custom JavaScript to enable rapid iteration.

Senior Ecommerce Optimisation Executive at Hearst UK

January 1, 2022 - December 31, 2024

Led experimentation programs across multiple e-commerce funnels, delivering YoY conversion rate improvements through targeted A/B tests. Collaborated with Product, CX and DM teams to derive insights from customer behavior and operational data using GA4, Glassbox, and in-depth research of consumer psychology & market. Created and maintained KPI dashboards on GA4 and Looker Studio for various brands and channels. Conducted technical web analysis of 100+ pages and established SEO benchmarks, improving site ranking and speed. Oversaw frontend management of Hearst Magazines’ eCommerce platforms built on Magento, ensuring performance-optimized, UX-consistent, conversion-focused updates.

Amazon Marketplace Growth Strategist at ABFA Technologies

January 1, 2018 - December 31, 2020

Led end-to-end Amazon brand launches — from in-depth product research and competitive analysis to supplier sourcing, branding, and go-to-market across Amazon US and EU marketplaces. Developed conversion-optimized product listings with keyword-rich SEO, compelling copy, and high-converting A+ content to drive visibility and CTR. Managed PPC campaigns (Sponsored Products, Brands, and Display), optimizing bids and budgets using performance data to scale profitably and lower ACoS. Oversaw full account operations including inventory forecasting, seller metrics, review generation, and compliance to ensure sustainable growth and account health.