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I am a Marketing and Brand Management professional with 7+ years of experience across FMCG, retail, education, and non-profit sectors. I specialize in brand positioning, digital marketing, campaign strategy, and PR, with a proven track record of leading 360 marketing initiatives that drive measurable business results. I excel at turning consumer insights into creative concepts, leading cross-functional teams, and managing large-scale influencer, digital, and offline campaigns. I thrive in fast-paced environments and enjoy mentoring interns and building high-performing marketing teams.…I am a Marketing and Brand Management professional with 7+ years of experience across FMCG, retail, education, and non-profit sectors. I specialize in brand positioning, digital marketing, campaign strategy, and PR, with a proven track record of leading 360 marketing initiatives that drive measurable business results. I excel at turning consumer insights into creative concepts, leading cross-functional teams, and managing large-scale influencer, digital, and offline campaigns. I thrive in fast-paced environments and enjoy mentoring interns and building high-performing marketing teams.

Muneeba Zainab

Brand Strategist, Marketing Strategist, Content Creator, +4

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I am a Marketing and Brand Management professional with 7+ years of experience across FMCG, retail, education, and non-profit sectors. I specialize in brand positioning, digital marketing, campaign strategy, and PR, with a proven track record of leading 360 marketing initiatives that drive measurable business results. I excel at turning consumer insights into creative concepts, leading cross-functional teams, and managing large-scale influencer, digital, and offline campaigns. I thrive in fast-paced environments and enjoy mentoring interns and building high-performing marketing teams.…I am a Marketing and Brand Management professional with 7+ years of experience across FMCG, retail, education, and non-profit sectors. I specialize in brand positioning, digital marketing, campaign strategy, and PR, with a proven track record of leading 360 marketing initiatives that drive measurable business results. I excel at turning consumer insights into creative concepts, leading cross-functional teams, and managing large-scale influencer, digital, and offline campaigns. I thrive in fast-paced environments and enjoy mentoring interns and building high-performing marketing teams.

Available to hire

I am a Marketing and Brand Management professional with 7+ years of experience across FMCG, retail, education, and non-profit sectors. I specialize in brand positioning, digital marketing, campaign strategy, and PR, with a proven track record of leading 360 marketing initiatives that drive measurable business results.

I excel at turning consumer insights into creative concepts, leading cross-functional teams, and managing large-scale influencer, digital, and offline campaigns. I thrive in fast-paced environments and enjoy mentoring interns and building high-performing marketing teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Brand Manager at ST GROUP

January 1, 2024 - January 1, 2026

Spearheaded brand strategy, positioning, and growth for a leading FMCG brand in the cooking oil & ghee category. Managed integrated campaigns across TV, radio, print, outdoor, and digital to strengthen visibility and market share. Oversaw media buying, budgeting, and vendor coordination with a focus on ROI. Led creative development of ATL & BTL campaigns, including DVCs, packaging, outdoor creatives, and promotional content. Drove digital marketing strategy – social media management, paid ads, influencer collaborations, and community engagement. Conducted market analysis and consumer insights to optimize campaign strategies and improve brand positioning. Collaborated with cross-functional teams (sales, supply chain, product development) to align marketing activities with business goals. Managed PR campaigns, sponsorships, and events to enhance brand reputation. Mentored interns and junior marketing staff to build an effective marketing team.

Marketing Manager at MACZAYN GLOBAL EDUCATION AND MIGRATION

January 1, 2023 - January 1, 2024

Directed end-to-end marketing strategies for international education and migration services. Managed social media campaigns, content creation, and PR activities tailored for the Pakistani market. Expanded brand presence via events, partnerships, and online engagement campaigns. Oversaw budgeting, reporting, and performance tracking for digital campaigns.

Head of Marketing at ALFATEH MALLS

January 1, 2022 - January 1, 2023

Developed and executed 360° marketing strategies including DVCs, outdoor branding, and digital activations. Coordinated media buying, influencer campaigns, and event promotions. Managed official social media accounts, digital ads, and PR campaigns.

Client Services and PR Manager at RED OCEAN

January 1, 2018 - January 1, 2022

Managed PR campaigns, client servicing, and community management across multiple industries. Directed digital campaigns for Changhong Ruba, ChiQ, Khalispur, Zaamin City, and Chawla Group. Planned and executed book launches, monthly calendars, and events. Delivered campaign insights, analytics, and reporting to clients. Notable projects included PSL Sting 100 TikTok influencer campaign, JOMO & Alnoor activations, and Morning Show collaboration with Juggun Kazim.