I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x. I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.…

Muniba Iqbal

I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x. I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.…

Available to hire

I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x.

I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.

See more

Skills

Experience Level

Facebook Ads
Expert
GA4
Expert
Copywriting
Expert
SEO
Expert

Language

English
Advanced
Urdu
Fluent

Work Experience

Media Buyer at Huzzle
January 1, 2026 - Present
Lead end-to-end paid acquisition strategy to scale the platform's global professional user base. Run multi-channel campaigns focused on high-intent lead generation and user retention. Manage international campaign rollouts, using real-time data to adjust bidding and keep cost-per-acquisition (CPA) low.
Meta Ads Specialist at Impact Digital
July 1, 2024 - December 1, 2025
Planned and managed Meta advertising campaigns across e-commerce, clothing, and restaurant clients. Scaled ROAS up to 5.0x by refining targeting and optimizing creative performance. Managed monthly ad budgets of up to $40,000 per account, allocating spend toward best-performing ad sets. Troubleshot pixel and Conversions API (CAPI) issues to keep conversion data accurate for ad delivery.
Digital Marketing Executive
July 1, 2024 - Present
Conducted data analytics using Google Analytics to optimize ad placement, keywords, and landing pages. Managed multi-platform social media campaigns; collaborated with performance marketers to optimize ROAS. Managed a $30K budget for multi-platform advertising campaigns on Facebook, Instagram, and TikTok; achieved 4x ROI. Strategized, implemented, and managed end-to-end Meta advertising campaigns for clients across diverse sectors, including E-commerce, Clothing, and Restaurants. Optimized campaigns and targeting parameters, scaling ROAS up to 5.0x and exceeding client benchmarks. Managed budgets up to $40,000 per ad account.
Digital Media Executive at Analytica
December 1, 2022 - June 1, 2024
Managed a $30,000 budget across Facebook, Instagram, and TikTok, achieving 4x ROI through precise targeting. Implemented GA4 and GTM to optimize ad placement, keywords, and landing page performance. Designed end-to-end B2C funnels syncing ads directly with CRM landing pages. Partnered with creative teams to optimize campaigns for maximum ROAS.
Social Media Manager at Lahore, Pakistan (Clients)
December 1, 2022 - June 1, 2024
Led social media marketing, e-commerce, paid social advertising, analytics & data analytics, content strategy & creation, project management (Hootsuite, Social Pilot); client management & communication; teams & Asana; SEO.
Marketing Strategy Manager at Walk-in Urgent Care
May 1, 2022 - December 1, 2022
Led the digital strategy to grow brand presence and patient acquisition for a US-based healthcare provider. Managed a team of content creators, designers, and copywriters to produce high-performing assets. Monitored cross-platform performance daily and set priorities to keep growth and deadlines on track.
Social Media Manager at Walk-In Urgent Care
May 1, 2022 - December 1, 2022
Managed daily activities, set priorities, and ensured deadlines were met; skilled in content creation, performance analysis, and community management; led a team of content creators, designers, and copywriters to produce high-quality content aligned with brand goals.

Education

FSc (Pre-Medical) at Government Islamia Degree College
January 11, 2030 - April 3, 2026
BSc Science at University of the Punjab
January 11, 2030 - April 3, 2026
BSc Science at Punjab University
January 1, 2020 - January 1, 2022
FSc (Pre-Medical) at Govt. Islamia Degree College
January 1, 2018 - January 1, 2020

Qualifications

Social Media Marketing — PNY Trainings
January 1, 2022 - June 22, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Healthcare
    DTC brand Scaling

    I helped a Direct-to-Consumer (DTC) brand grow and reach more customers. As the Performance Marketer for this project, my main goal was to boost sales while keeping marketing costs low.

    What I Did:
    Ad Campaigns: Set up and managed paid ads on social media to find new buyers.

    Testing: Tried different images, videos, and headlines to see what people liked best.

    Budget Control: Kept a close eye on the budget to make sure we got the most value for every dollar spent.

    Data Tracking: Watched the sales data daily to fix what was not working and do more of what was working.

    The Results:
    We increased online sales and helped the brand scale up smoothly.

    We lowered the cost of getting new customers.