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I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x. I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.…I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x. I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.

Muniba Iqbal

Digital Marketer, Social Media Manager, Content Creator, +7

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I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x. I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.…I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x. I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.

Available to hire

I am a performance marketer with 4+ years scaling e-commerce and tech brands through paid social. I specialize in Meta (Facebook/Instagram) and TikTok media buying, managing budgets up to $40,000 per month per account and scaling ROAS up to 5.0x.

I bring a strong technical edge to paid acquisition, with hands-on experience setting up Pixel, Conversions API (CAPI), GA4 and GTM, plus end-to-end funnel design. I love owning campaigns from creative testing to optimization and reporting, and I’m open to remote roles across global time zones.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Urdu

Fluent

Work Experience

Social Media Manager at Walk-In Urgent Care

May 1, 2022 - December 1, 2022

Managed daily activities, set priorities, and ensured deadlines were met; skilled in content creation, performance analysis, and community management; led a team of content creators, designers, and copywriters to produce high-quality content aligned with brand goals.

Social Media Manager at Lahore, Pakistan (Clients)

December 1, 2022 - June 1, 2024

Led social media marketing, e-commerce, paid social advertising, analytics & data analytics, content strategy & creation, project management (Hootsuite, Social Pilot); client management & communication; teams & Asana; SEO.

Digital Marketing Executive

July 1, 2024 - Present

Conducted data analytics using Google Analytics to optimize ad placement, keywords, and landing pages. Managed multi-platform social media campaigns; collaborated with performance marketers to optimize ROAS. Managed a $30K budget for multi-platform advertising campaigns on Facebook, Instagram, and TikTok; achieved 4x ROI. Strategized, implemented, and managed end-to-end Meta advertising campaigns for clients across diverse sectors, including E-commerce, Clothing, and Restaurants. Optimized campaigns and targeting parameters, scaling ROAS up to 5.0x and exceeding client benchmarks. Managed budgets up to $40,000 per ad account.

Media Buyer at Huzzle

January 1, 2026 - Present

Lead end-to-end paid acquisition strategy to scale the platform's global professional user base. Run multi-channel campaigns focused on high-intent lead generation and user retention. Manage international campaign rollouts, using real-time data to adjust bidding and keep cost-per-acquisition (CPA) low.

Meta Ads Specialist at Impact Digital

July 1, 2024 - December 1, 2025

Planned and managed Meta advertising campaigns across e-commerce, clothing, and restaurant clients. Scaled ROAS up to 5.0x by refining targeting and optimizing creative performance. Managed monthly ad budgets of up to $40,000 per account, allocating spend toward best-performing ad sets. Troubleshot pixel and Conversions API (CAPI) issues to keep conversion data accurate for ad delivery.

Digital Media Executive at Analytica

December 1, 2022 - June 1, 2024

Managed a $30,000 budget across Facebook, Instagram, and TikTok, achieving 4x ROI through precise targeting. Implemented GA4 and GTM to optimize ad placement, keywords, and landing page performance. Designed end-to-end B2C funnels syncing ads directly with CRM landing pages. Partnered with creative teams to optimize campaigns for maximum ROAS.

Marketing Strategy Manager at Walk-in Urgent Care

May 1, 2022 - December 1, 2022

Led the digital strategy to grow brand presence and patient acquisition for a US-based healthcare provider. Managed a team of content creators, designers, and copywriters to produce high-performing assets. Monitored cross-platform performance daily and set priorities to keep growth and deadlines on track.