Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Muniba Iqbal, a digital media executive with a knack for turning data into action. I specialize in social media marketing, analytics, content strategy, and cross-platform campaigns that drive engagement and revenue. I'm passionate about collaborating with teams, leading creative processes, and delivering measurable results for clients across e-commerce, fashion, and hospitality. I love building systems that scale ROAS and optimize ad performance.…Hi, I'm Muniba Iqbal, a digital media executive with a knack for turning data into action. I specialize in social media marketing, analytics, content strategy, and cross-platform campaigns that drive engagement and revenue. I'm passionate about collaborating with teams, leading creative processes, and delivering measurable results for clients across e-commerce, fashion, and hospitality. I love building systems that scale ROAS and optimize ad performance.

Muniba Iqbal

Digital Marketer, Social Media Manager, Content Creator, +3





Hi, I'm Muniba Iqbal, a digital media executive with a knack for turning data into action. I specialize in social media marketing, analytics, content strategy, and cross-platform campaigns that drive engagement and revenue. I'm passionate about collaborating with teams, leading creative processes, and delivering measurable results for clients across e-commerce, fashion, and hospitality. I love building systems that scale ROAS and optimize ad performance.…Hi, I'm Muniba Iqbal, a digital media executive with a knack for turning data into action. I specialize in social media marketing, analytics, content strategy, and cross-platform campaigns that drive engagement and revenue. I'm passionate about collaborating with teams, leading creative processes, and delivering measurable results for clients across e-commerce, fashion, and hospitality. I love building systems that scale ROAS and optimize ad performance.

Available to hire

Hi, I’m Muniba Iqbal, a digital media executive with a knack for turning data into action. I specialize in social media marketing, analytics, content strategy, and cross-platform campaigns that drive engagement and revenue.

I’m passionate about collaborating with teams, leading creative processes, and delivering measurable results for clients across e-commerce, fashion, and hospitality. I love building systems that scale ROAS and optimize ad performance.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Advanced

Urdu

Fluent

Work Experience

Social Media Manager at Walk-In Urgent Care

May 1, 2022 - December 1, 2022

Managed daily activities, set priorities, and ensured deadlines were met; skilled in content creation, performance analysis, and community management; led a team of content creators, designers, and copywriters to produce high-quality content aligned with brand goals.

Social Media Manager at Lahore, Pakistan (Clients)

December 1, 2022 - June 1, 2024

Led social media marketing, e-commerce, paid social advertising, analytics & data analytics, content strategy & creation, project management (Hootsuite, Social Pilot); client management & communication; teams & Asana; SEO.

Digital Marketing Executive

July 1, 2024 - Present

Conducted data analytics using Google Analytics to optimize ad placement, keywords, and landing pages. Managed multi-platform social media campaigns; collaborated with performance marketers to optimize ROAS. Managed a $30K budget for multi-platform advertising campaigns on Facebook, Instagram, and TikTok; achieved 4x ROI. Strategized, implemented, and managed end-to-end Meta advertising campaigns for clients across diverse sectors, including E-commerce, Clothing, and Restaurants. Optimized campaigns and targeting parameters, scaling ROAS up to 5.0x and exceeding client benchmarks. Managed budgets up to $40,000 per ad account.