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Hi, I’m Muqadas Arif, a creative and results-driven Social Media Manager focused on building brands online through engaging content and data-informed campaigns. I specialize in managing social platforms, planning content, and running paid campaigns with Meta Ads Manager, while leveraging Power BI, SQL, and Python to optimize performance and maximize ROAS. I’m passionate about turning craftsmanship and project work into compelling stories that attract potential clients and convert inquiries. I bring a disciplined, collaborative approach to content planning, calendar management, and audience engagement. I stay on top of trends to keep brands visible and relevant, and I translate analytics into actionable strategies that drive growth and meaningful interaction with communities online.…Hi, I’m Muqadas Arif, a creative and results-driven Social Media Manager focused on building brands online through engaging content and data-informed campaigns. I specialize in managing social platforms, planning content, and running paid campaigns with Meta Ads Manager, while leveraging Power BI, SQL, and Python to optimize performance and maximize ROAS. I’m passionate about turning craftsmanship and project work into compelling stories that attract potential clients and convert inquiries. I bring a disciplined, collaborative approach to content planning, calendar management, and audience engagement. I stay on top of trends to keep brands visible and relevant, and I translate analytics into actionable strategies that drive growth and meaningful interaction with communities online.

Muqadas Arif

Social Media Manager, Content Creator, Digital Marketer, +2

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Hi, I’m Muqadas Arif, a creative and results-driven Social Media Manager focused on building brands online through engaging content and data-informed campaigns. I specialize in managing social platforms, planning content, and running paid campaigns with Meta Ads Manager, while leveraging Power BI, SQL, and Python to optimize performance and maximize ROAS. I’m passionate about turning craftsmanship and project work into compelling stories that attract potential clients and convert inquiries. I bring a disciplined, collaborative approach to content planning, calendar management, and audience engagement. I stay on top of trends to keep brands visible and relevant, and I translate analytics into actionable strategies that drive growth and meaningful interaction with communities online.…Hi, I’m Muqadas Arif, a creative and results-driven Social Media Manager focused on building brands online through engaging content and data-informed campaigns. I specialize in managing social platforms, planning content, and running paid campaigns with Meta Ads Manager, while leveraging Power BI, SQL, and Python to optimize performance and maximize ROAS. I’m passionate about turning craftsmanship and project work into compelling stories that attract potential clients and convert inquiries. I bring a disciplined, collaborative approach to content planning, calendar management, and audience engagement. I stay on top of trends to keep brands visible and relevant, and I translate analytics into actionable strategies that drive growth and meaningful interaction with communities online.

Available to hire

Hi, I’m Muqadas Arif, a creative and results-driven Social Media Manager focused on building brands online through engaging content and data-informed campaigns. I specialize in managing social platforms, planning content, and running paid campaigns with Meta Ads Manager, while leveraging Power BI, SQL, and Python to optimize performance and maximize ROAS. I’m passionate about turning craftsmanship and project work into compelling stories that attract potential clients and convert inquiries.

I bring a disciplined, collaborative approach to content planning, calendar management, and audience engagement. I stay on top of trends to keep brands visible and relevant, and I translate analytics into actionable strategies that drive growth and meaningful interaction with communities online.

Skills

Power BI

SQL

Python

Experience Level

Power BI

Expert

SQL

Expert

Python

Intermediate

Language

English

Advanced

Work Experience

Social Media & Paid Ads Campaign at University of Sargodha (Academic Project)

January 1, 2023 - January 1, 2024

Managed and grew simulated social media accounts by developing platform-specific strategies for Facebook and Instagram, created engaging content including reels, photo posts, and captions, planned consistent content calendars, and designed end-to-end Meta Ads campaigns; tracked performance metrics using Power BI dashboards and reallocated budget toward top performers.

Data Analytics & Audience Segmentation Project at University of Sargodha

January 1, 2023 - January 1, 2023

Applied SQL (PostgreSQL) and Python to extract, clean, and segment customer datasets; built Excel models to produce pipeline health reports and audience behavior summaries; developed KPI-based reporting for stakeholders.