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As a member of the board for a family-owned rice export business, I have driven the company’s strategic growth to a peak annual revenue of USD 6 million through a combination of rigorous financial management and modern digital positioning. Beyond my executive role in finance and exports, I am a hands-on digital innovator, having built and launched the grocery delivery platform deliverkarachi.com from the ground up using low-code/no-code tools. My expertise extends to full-stack content creation and brand architecture, as I personally authored all web copy and lead the social media strategy. This unique blend of traditional business leadership and technical execution allows me to translate complex operational goals into high-impact social media narratives that drive real-world commercial results.…As a member of the board for a family-owned rice export business, I have driven the company’s strategic growth to a peak annual revenue of USD 6 million through a combination of rigorous financial management and modern digital positioning. Beyond my executive role in finance and exports, I am a hands-on digital innovator, having built and launched the grocery delivery platform deliverkarachi.com from the ground up using low-code/no-code tools. My expertise extends to full-stack content creation and brand architecture, as I personally authored all web copy and lead the social media strategy. This unique blend of traditional business leadership and technical execution allows me to translate complex operational goals into high-impact social media narratives that drive real-world commercial results.

Murad Athar

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As a member of the board for a family-owned rice export business, I have driven the company’s strategic growth to a peak annual revenue of USD 6 million through a combination of rigorous financial management and modern digital positioning. Beyond my executive role in finance and exports, I am a hands-on digital innovator, having built and launched the grocery delivery platform deliverkarachi.com from the ground up using low-code/no-code tools. My expertise extends to full-stack content creation and brand architecture, as I personally authored all web copy and lead the social media strategy. This unique blend of traditional business leadership and technical execution allows me to translate complex operational goals into high-impact social media narratives that drive real-world commercial results.…As a member of the board for a family-owned rice export business, I have driven the company’s strategic growth to a peak annual revenue of USD 6 million through a combination of rigorous financial management and modern digital positioning. Beyond my executive role in finance and exports, I am a hands-on digital innovator, having built and launched the grocery delivery platform deliverkarachi.com from the ground up using low-code/no-code tools. My expertise extends to full-stack content creation and brand architecture, as I personally authored all web copy and lead the social media strategy. This unique blend of traditional business leadership and technical execution allows me to translate complex operational goals into high-impact social media narratives that drive real-world commercial results.

Available to hire

As a member of the board for a family-owned rice export business, I have driven the company’s strategic growth to a peak annual revenue of USD 6 million through a combination of rigorous financial management and modern digital positioning. Beyond my executive role in finance and exports, I am a hands-on digital innovator, having built and launched the grocery delivery platform deliverkarachi.com from the ground up using low-code/no-code tools. My expertise extends to full-stack content creation and brand architecture, as I personally authored all web copy and lead the social media strategy. This unique blend of traditional business leadership and technical execution allows me to translate complex operational goals into high-impact social media narratives that drive real-world commercial results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Web Copywriter at Self-employed / Independent contractor

January 1, 2023 - January 1, 2024

Designed and produced website content, branding elements, taglines, and product descriptions for a family rice export business; led end-to-end content strategy, branding, online sales, and customer engagement.

Director at AFN Enterprises

January 1, 2004 - Present

Led business operations, strategy, and communications for an established enterprise; responsibilities included client relations, budgeting, marketing strategy, and growth planning.

Director - Level Executive at AFN Enterprises

January 1, 2004 - Present

Director with international trade & strategy responsibilities; leads organizational direction for a large-scale workforce, optimizing procurement, production, sales and international trade operations. Achieved annual export revenue exceeding US$6 million (PKR 1.5 billion) through P&L management and strategic leadership. Drove digital transformation initiatives (proprietary e-commerce & mobile apps), led market risk analysis, and steered product/brand strategy for new business units. Directed executive client relations, export agreements, and stakeholder communications, including visits to major export markets.