I'm Osinya Antony Murayi, a results-driven SEO and content specialist focused on igaming and sports betting. I build growth through high-intent keyword strategies and technical optimization, turning analytics into actionable plans. I've recently led SEO for two sports-prediction brands, delivering a 100% increase in monthly organic traffic (3k to 7k and 5k to 10k) within six months. I'm proficient with Ahrefs, Semrush, Moz Pro, and content workflow management, and I enjoy collaborating with writers and developers to scale content and rankings.…

Osinya Antony Murayi

I'm Osinya Antony Murayi, a results-driven SEO and content specialist focused on igaming and sports betting. I build growth through high-intent keyword strategies and technical optimization, turning analytics into actionable plans. I've recently led SEO for two sports-prediction brands, delivering a 100% increase in monthly organic traffic (3k to 7k and 5k to 10k) within six months. I'm proficient with Ahrefs, Semrush, Moz Pro, and content workflow management, and I enjoy collaborating with writers and developers to scale content and rankings.…

Available to hire

I’m Osinya Antony Murayi, a results-driven SEO and content specialist focused on igaming and sports betting. I build growth through high-intent keyword strategies and technical optimization, turning analytics into actionable plans.

I’ve recently led SEO for two sports-prediction brands, delivering a 100% increase in monthly organic traffic (3k to 7k and 5k to 10k) within six months. I’m proficient with Ahrefs, Semrush, Moz Pro, and content workflow management, and I enjoy collaborating with writers and developers to scale content and rankings.

See more

Skills

Experience Level

Ahrefs
Expert
Semrush
Expert
SEO Copywriting
Expert
Copywriting
Expert
Branding
Expert
GA4
Expert
HubSpot
Intermediate
Off-Page
Intermediate
On-Page
Intermediate
Web Design
Intermediate
See more

Language

English
Fluent

Work Experience

Freelance SEO Content Strategist at Self-Employed
January 1, 2024 - November 10, 2025
Developed and executed SEO strategies for DailyPredictz.com, SuperbetTips.com, and SureTips App, improving search rankings and organic traffic. Conducted keyword research, content gap analysis, and performance audits to guide content planning. Optimized existing articles and landing pages to target high-traffic keywords and improve click-through rates. Managed app keyword optimization projects to boost app visibility and downloads. Collaborated with developers and writers to implement SEO best practices across web and app platforms.
SEO Intern / Junior Strategist at Independent Projects
December 1, 2023 - December 1, 2023
Assisted in keyword tracking, backlink monitoring, and analytics reporting. Contributed to blog content creation and optimization for SEO. Analyzed competitor performance to refine SEO and content approaches. Implemented schema markup and technical SEO improvements on client sites.
Freelance SEO & Content Manager (iGaming Focus) at Remote
May 1, 2023 - Present
Acted as the SEO lead for two sports-prediction platforms, responsible for content strategy, keyword planning, and technical audits. Drove traffic growth from 3,000 to 7,000 visits monthly for Superbettips.com and 5,000 to 10,000 visits monthly for DailyPredictz.com within six months. Coordinated with writers and developers to improve content quality and SEO workflows.

Education

Bachelor of Architecture (Ongoing) at Jomo Kenyatta University of Agriculture and Technology (JKUAT)
January 11, 2030 - November 10, 2025
Bachelor of Architectural Studies at Jomo Kenyatta University of Agriculture and Technology
January 11, 2030 - January 8, 2026

Qualifications

Google Analytics for Beginners
January 11, 2030 - November 10, 2025
SEO Fundamentals
January 11, 2030 - November 10, 2025
App Store Optimization Basics
January 11, 2030 - November 10, 2025
Semrush SEO Toolkit Expert – Semrush Academy
January 1, 2025 - January 8, 2026
Content Marketing Certification – HubSpot Academy
January 1, 2025 - January 8, 2026
Google Analytics (GA4) Qualified – Google Skillshop
January 1, 2024 - January 8, 2026
iGaming Compliance & Responsible Gambling – Self-study (UKGC regulations)
January 11, 2030 - January 8, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Other, Gaming
    Superbettips.com

    One of the best soccer sites in Kenya and the world which has been able to grow its traffic naturally over the years and upon SEO optimization on August,2025 the traffic has risen tremendously since then as since from graphs and CPC.