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Hey, I'm Murphy – a design lead specialising in systems thinking and interface architecture. Over the past 14+ years, I've led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems. My work sits at the intersection of design craft, systems thinking, and technical execution – and I'm most energised when working cross-functionally to solve deep product challenges at scale. I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.…Hey, I'm Murphy – a design lead specialising in systems thinking and interface architecture. Over the past 14+ years, I've led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems. My work sits at the intersection of design craft, systems thinking, and technical execution – and I'm most energised when working cross-functionally to solve deep product challenges at scale. I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.

Murphy Trueman

UX Designer, UI Designer, Product Designer, +2

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Hey, I'm Murphy – a design lead specialising in systems thinking and interface architecture. Over the past 14+ years, I've led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems. My work sits at the intersection of design craft, systems thinking, and technical execution – and I'm most energised when working cross-functionally to solve deep product challenges at scale. I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.…Hey, I'm Murphy – a design lead specialising in systems thinking and interface architecture. Over the past 14+ years, I've led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems. My work sits at the intersection of design craft, systems thinking, and technical execution – and I'm most energised when working cross-functionally to solve deep product challenges at scale. I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.

Available to hire

Geelong, Australia

Hey, I’m Murphy – a design lead specialising in systems thinking and interface architecture.

Over the past 14+ years, I’ve led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems.

My work sits at the intersection of design craft, systems thinking, and technical execution – and I’m most energised when working cross-functionally to solve deep product challenges at scale.

I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Product Designer at Thinkmill

January 1, 2025 - Present

Maintained and improved internal design documentation, templates, and processes for consistency across teams. Produced clear and accessible internal documentation to support remote design collaboration and streamline cross-functional onboarding. Developed reusable templates and guidelines for discovery, research, and design documentation, improving efficiency and consistency across teams. Led the maintenance and evolution of complex design systems ensuring accessibility compliance, brand alignment, and seamless developer handoff. Introduced and scaled design operations practices using Notion, GitHub, and Slack to support async workflows and structured feedback cycles. Built and maintained internal knowledge bases and onboarding kits to reduce time-to-clarity for new members. Standardised tools and conventions to improve collaboration and reduce noise across projects. Partnered with leadership to drive operational improvements supporting sustainable velocity and inclusive team practices

Senior Product Designer at DEPT

December 31, 2024 - July 20, 2025

Led end-to-end research initiatives supporting client pitches through user research synthesis, competitor analysis, and insight framing. Created tailored pitch decks, visual assets, and product documentation that clarified complex design strategies and helped win high-value accounts. Mentored junior and mid-level designers, creating growth frameworks and setting performance goals. Managed stakeholder communications, aligning design direction with business priorities via written updates and workshop reports. Championed accessibility and neurodiversity-aligned approaches in workshop materials and design systems. Acted as documentation lead for a large health-related digital product with emphasis on inclusive design. Partnered with engineering and PM leads to map workstreams and reduce decision fatigue through better cross-discipline communication.

Senior Product Designer, Design Systems at Kablamo | Firestory

June 30, 2024 - July 20, 2025

Drove the implementation and management of a multi-product design system. Led discovery and design of several features in a bushfire intelligence product reducing operational and recovery costs for NSW government. Researched user behaviour and contributed to strategic roadmap discussions. Wrote, estimated, and prioritised user stories for aligned workstreams. Mentored designers through coaching and knowledge-sharing. Integrated cutting-edge technologies and new processes enhancing customer experience. Implemented customer feedback loop increasing satisfaction by 10%. Discovered and designed multiple Good Design Award-winning products. Collaborated with leadership on sales and pitch documentation; conceptualised design system offering documentation to boost pitching capabilities.

Lead Product Designer > Design Director at Bond Software

June 30, 2022 - July 20, 2025

Promoted to Design Director after 3 months as Lead Product Designer. Led design and development of several projects from concept to launch. Managed a team of 6 designers, aligning their growth with business goals. Ensured continuous customer feedback incorporated into product design. Conducted competitor analysis and trend observations to identify new product opportunities. Supported front-end development with HTML, CSS, and JS tasks. Assisted Senior Product Managers with product roadmaps and performance metrics. Collaborated with developers to ensure design spec compliance. Maintained relationships with vendors, developers, and agencies ensuring high-quality design and development.

Product Designer and Front-End Developer at OpenCities (now Granicus)

December 31, 2021 - July 20, 2025

Communicated and implemented technical strategies with cross-functional teams. Created and documented an atomic design system used across client-facing websites speeding design/delivery by 50%. Ran workshops and strategy sessions with global stakeholder teams. Used quantitative and qualitative research to solve website usability issues. Advocated UX and accessibility best practices adhering to WCAG 2.1 Level AA. Mentored designers and developers on accessibility through workshops and internal documentation.

Product and Experience Design Lead at Out of the Box Marketing

March 31, 2021 - July 20, 2025

Managed an account for a meal delivery startup with $12M annual revenue. Provided digital support including auditing design assets, and advising on implementation, usability, and accessibility. Led teams of up to 16 designers and developers for eCommerce sites, landing pages, and system integrations. Pitched design concepts through wireframes, prototypes, decision trees, and journey maps. Collaborated on sales and pitch documentation. Set deadlines, allocated budgets and resources. Conducted QA checks reducing client push-back and post-launch bugs by 60%.

UX/UI Designer and Front-End Developer at Freelance

December 31, 2019 - July 20, 2025

Defined project requirements, established scope and budgets, and managed milestones. Pitched proposals and secured client opportunities. Collaborated with organizations and in-house designers delivering high-level design strategies. Created diverse work including branding, style guides, reports, presentations, marketing collateral, packaging, and websites. Coordinated and updated client websites and social media.

Social Media Manager > Front-End Developer at LegRoom

March 31, 2021 - July 20, 2025

Promoted to Front-End Developer after demonstrating technical knowledge through blog posts and client engagements. Assessed feasibility of client designs, communicated issues, and offered solutions. Collaborated closely with senior developer building custom WordPress themes and landing pages. Delivered pixel-perfect responsive designs for leading agencies in Australia and the UK.