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Hi, I’m Muskaan Rathi. I am a marketing professional with five years of progressive experience at HDFC Life Insurance Co. Ltd., specializing in channel marketing, corporate communications, and content strategy. I’ve led end-to-end campaigns across eight-plus partner alliances, driving brand consistency at scale and translating business objectives into measurable communication outcomes. I’m certified in Digital Marketing (MICA × UpGrad) and Strategic Content Marketing (LinkedIn Learning), and I’m excited to blend strong communication with content and channel marketing to deliver broader business impact.…Hi, I’m Muskaan Rathi. I am a marketing professional with five years of progressive experience at HDFC Life Insurance Co. Ltd., specializing in channel marketing, corporate communications, and content strategy. I’ve led end-to-end campaigns across eight-plus partner alliances, driving brand consistency at scale and translating business objectives into measurable communication outcomes. I’m certified in Digital Marketing (MICA × UpGrad) and Strategic Content Marketing (LinkedIn Learning), and I’m excited to blend strong communication with content and channel marketing to deliver broader business impact.

Muskaan Rathi

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Hi, I’m Muskaan Rathi. I am a marketing professional with five years of progressive experience at HDFC Life Insurance Co. Ltd., specializing in channel marketing, corporate communications, and content strategy. I’ve led end-to-end campaigns across eight-plus partner alliances, driving brand consistency at scale and translating business objectives into measurable communication outcomes. I’m certified in Digital Marketing (MICA × UpGrad) and Strategic Content Marketing (LinkedIn Learning), and I’m excited to blend strong communication with content and channel marketing to deliver broader business impact.…Hi, I’m Muskaan Rathi. I am a marketing professional with five years of progressive experience at HDFC Life Insurance Co. Ltd., specializing in channel marketing, corporate communications, and content strategy. I’ve led end-to-end campaigns across eight-plus partner alliances, driving brand consistency at scale and translating business objectives into measurable communication outcomes. I’m certified in Digital Marketing (MICA × UpGrad) and Strategic Content Marketing (LinkedIn Learning), and I’m excited to blend strong communication with content and channel marketing to deliver broader business impact.

Available to hire

Hi, I’m Muskaan Rathi. I am a marketing professional with five years of progressive experience at HDFC Life Insurance Co. Ltd., specializing in channel marketing, corporate communications, and content strategy.

I’ve led end-to-end campaigns across eight-plus partner alliances, driving brand consistency at scale and translating business objectives into measurable communication outcomes. I’m certified in Digital Marketing (MICA × UpGrad) and Strategic Content Marketing (LinkedIn Learning), and I’m excited to blend strong communication with content and channel marketing to deliver broader business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Manager - Marketing at HDFC Life Insurance Co. Ltd.

August 20, 2023 - Present

Drove 2,000+ employee logins within 10 days of Privilege Club launch via multi-channel campaign across email, intranet, and on-ground activations. Produced internal communications including Life Insurance annual reports and brand campaigns, and coordinated end-to-end campaigns with scripting, production direction, and agency coordination.

Management Trainee – Marketing at HDFC Life Insurance Co. Ltd.

August 1, 2021 - August 1, 2022

Rotational exposure across corporate communications, AV production, vendor coordination, and cross-functional campaigns.