Launched and managed full-funnel Meta (Facebook & Instagram) and Google Ads campaigns, generating 50+ qualified leads within the first month via A/B testing, audience segmentation, and real-time bid optimization. Scaled Instagram reach to 25,000+ and increased Facebook audience by 104% (13.6K → 27.8K) through data-driven paid and organic content strategy. Designed and maintained a 30-day content calendar (3–5 posts/week) and tracked leads via Meta Ads Manager, Google Ads, and Google Business Profile for attribution visibility. Partnered with creative teams on ad scripts and asset iterations, coordinating cross-functionally with designers and vendors for platform-optimized brand content.

Marketing Growth Intern at Adaverse Technologies

March 1, 2026 - Present

Analyze marketing and campaign performance data to identify trends and generate actionable insights that inform strategy and channel investment decisions. Support social media initiatives including content creation, scheduling, and management across LinkedIn and other platforms. Track and evaluate engagement, reach, impressions, and audience growth. Assist with data-driven content planning and optimization using market, competitor, and audience research.

Senior Executive — Marketing & People Analytics at House of Anita Dongre

December 1, 2021 - March 31, 2024

Analyzed LinkedIn engagement data and competitor content strategies to identify high-performing formats and improve relevance and audience reach across paid and organic channels. Built 10+ Tableau dashboards tracking campaign performance, engagement KPIs, and retention trends for senior leadership budget and channel investment decisions. Modeled budget allocation scenarios across marketing channels, reducing external agency reliance by ~20% through data-driven sourcing and channel performance analysis. Analyzed user behavior across app and website data to identify drop-off points and provided recommendations that improved digital engagement and customer retention.