Available to hire
I’m a results-driven digital marketer with a track record of building and scaling e-commerce brands across Kenya and beyond. Over the past 9+ years, I’ve led multi-channel campaigns, built Shopify and WordPress storefronts, and used data-driven insights to boost visibility, engagement, and revenue.
I’m passionate about AI-powered marketing, automation, and collaborative leadership. I enjoy turning complex analytics into practical, creative strategies that resonate with customers and deliver measurable ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Swahili
Fluent
Work Experience
Digital & Creative Team Lead at Divine Healthcare
January 1, 2025 - PresentTook on a senior leadership role focusing on digital strategy, creative direction, and team management to accelerate growth and streamline multi-channel marketing initiatives.
Digital Marketing Consultant (Remote) at Sheecarez Cosmetics
January 1, 2025 - PresentRemote digital marketing consultant; built and optimized e-commerce presence, including Shopify/TikTok Shop integrations, landing pages, and paid media strategies; implemented data-driven campaigns and influencer activations to drive organic and paid sales growth; developed content strategies to boost brand visibility and sales efficiency.
Co-Founder & CEO at Delivery Man App (Ecommerce Fulfillment)
January 1, 2025 - PresentArchitected and scaled a tech-driven logistics ecosystem across Kenya; defined brand vision and core values; scaled operations to enable seamless end-to-end delivery; secured partnerships and built a robust fulfillment network.
Digital Marketing Consultant (Remote) at Sheecarez Cosmetics
December 1, 2024 - October 9, 2025Consulted on digital marketing for a Shopify store. Built high-converting landing pages with Elementor, configured Google Analytics, and set up ads across Meta, Google, and Taboola. Created a viral TikTok presence and optimized campaigns to achieve a strong ROAS.
Digital Marketing Strategist at Mwalye Ecommerce-Shopify
December 1, 2024 - October 9, 2025Continuing role focusing on multi-channel e-commerce growth, performance marketing, and scaling ROAS across platforms; developed influencer partnerships and native ad strategies to sustain e-commerce expansion.
Digital Marketing Strategist at Mwalye Ecommerce-Shopify
December 1, 2024 - October 9, 2025Set up fully operational e-commerce website on WordPress; created 50+ high-converting landing pages with Elementor; established social media presence; configured Google Analytics and linked ads datasets for data-driven optimization; managed campaigns across Meta, Google, and Taboola; scaled daily ad spend from $10 to $15,000 with ROAS around 4:1; expanded reach to over 10 countries in Africa; built Shopify and TikTok Shop for seamless D2C operations; produced viral TikTok content and influencer-driven strategy; led content strategy to boost brand visibility by 300%; optimized creatives for conversion and laid groundwork for future paid campaigns.
Digital Marketing Strategist at Mwalye Ecommerce (Shopify)
December 1, 2024 - October 9, 2025Set up a fully operational ecommerce site (WordPress); designed high-converting landing pages with Elementor; scaled paid media campaigns and built influencer partnerships to drive growth across multiple markets.
Digital Marketing Consultant at Sheecarez Cosmetics (Shopify Store)
December 1, 2024 - October 9, 2025Created and managed digital marketing efforts for a Shopify store; set up social media presence; led ad campaigns across Meta, Google and Taboola; optimized analytics for performance.
Digital & Creative Team Lead at Divine Healthcare
April 1, 2024 - October 9, 2025Led the Digital & Creative Team to deliver multi-channel campaigns, overseeing marketing strategy, creative production, and analytics. Drove brand growth, built scalable processes, and collaborated across departments to optimize ROI and impact.
Digital & Creative Team Lead at Divine Healthcare
April 1, 2024 - October 9, 2025Led digital and creative teams delivering end-to-end marketing and content initiatives for healthcare brands; oversaw digital strategy, paid media, and cross-channel campaigns to drive growth and brand visibility.
Digital Marketing Director at Divine Healthcare Africa
December 1, 2021 - October 9, 2025Led digital marketing strategy, growth initiatives, and branding; oversaw multi-channel campaigns; built analytics-driven marketing operations and influencer partnerships to drive measurable ROI.
Education
Master of Business Management at Kenya Methodist University
January 1, 2016 - January 1, 2019BSc Actuarial Science at Institute of Advanced Technology
January 1, 2010 - January 1, 2014Master of Business Management at Kenya Methodist University
January 1, 2016 - January 1, 2019BSc Actuarial Science at Institute of Advanced Technology
January 1, 2010 - January 1, 2014Master of Business Management at Kenya Methodist University
January 1, 2016 - January 1, 2019Bachelor of Science in Actuarial Science at Institute of Advanced Technology
January 1, 2010 - January 1, 2014Qualifications
PPC, Social Ads, Programmatic
January 11, 2030 - October 9, 2025SPSS Data Analysis Certified
January 11, 2030 - October 9, 2025Occupational Safety Expert
January 11, 2030 - October 9, 2025Design Thinking Expert
January 11, 2030 - October 9, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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