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Digital Marketing Specialist with 6+ years of experience optimizing SEO, performance marketing, and conversion-focused campaigns using data-driven insights. I’ve improved organic traffic, social engagement, conversion rates, and overall ROI through testing, analytics, and channel strategy. I lead multi-client and team-based marketing efforts across UK/Europe and Southeast Asia, turning analytics into actionable audience targeting and growth plans. My strength is combining SEO/CRO fundamentals with marketing analytics to consistently deliver measurable business outcomes.…Digital Marketing Specialist with 6+ years of experience optimizing SEO, performance marketing, and conversion-focused campaigns using data-driven insights. I’ve improved organic traffic, social engagement, conversion rates, and overall ROI through testing, analytics, and channel strategy. I lead multi-client and team-based marketing efforts across UK/Europe and Southeast Asia, turning analytics into actionable audience targeting and growth plans. My strength is combining SEO/CRO fundamentals with marketing analytics to consistently deliver measurable business outcomes.

Mufida Mastura

Digital Marketer, SEO Expert, Conversion Rate Optimization Expert, +2

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Digital Marketing Specialist with 6+ years of experience optimizing SEO, performance marketing, and conversion-focused campaigns using data-driven insights. I’ve improved organic traffic, social engagement, conversion rates, and overall ROI through testing, analytics, and channel strategy. I lead multi-client and team-based marketing efforts across UK/Europe and Southeast Asia, turning analytics into actionable audience targeting and growth plans. My strength is combining SEO/CRO fundamentals with marketing analytics to consistently deliver measurable business outcomes.…Digital Marketing Specialist with 6+ years of experience optimizing SEO, performance marketing, and conversion-focused campaigns using data-driven insights. I’ve improved organic traffic, social engagement, conversion rates, and overall ROI through testing, analytics, and channel strategy. I lead multi-client and team-based marketing efforts across UK/Europe and Southeast Asia, turning analytics into actionable audience targeting and growth plans. My strength is combining SEO/CRO fundamentals with marketing analytics to consistently deliver measurable business outcomes.

Available to hire

Digital Marketing Specialist with 6+ years of experience optimizing SEO, performance marketing, and conversion-focused campaigns using data-driven insights. I’ve improved organic traffic, social engagement, conversion rates, and overall ROI through testing, analytics, and channel strategy.

I lead multi-client and team-based marketing efforts across UK/Europe and Southeast Asia, turning analytics into actionable audience targeting and growth plans. My strength is combining SEO/CRO fundamentals with marketing analytics to consistently deliver measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Beginner

Korean

Beginner

Japanese

Beginner

Work Experience

Executive Coaching Social Media Business Strategist at Annelise Pesa

June 1, 2024 - January 31, 2025

Increased engagement by 35% and organic reach by 40% while improving social media workflow efficiency by 20%.

Digital Marketing & SEO Specialist at JAVA INSPIRATION

May 1, 2024 - January 31, 2025

Increased organic traffic by 150% through keyword research, content optimization, and backlink-building strategies. Led a 4-person team managing digital marketing activities for multiple UK clients and an additional client based in Rome. Translated analytics and campaign performance into improved audience targeting and conversion strategies. Developed multi-channel content calendars aligned with client acquisition and engagement goals.

Upwork Digital Marketing & SEO Specialist at Upwork

August 1, 2023 - Present

Delivered SEO strategies across client projects, generating up to 150% organic traffic growth. Increased LinkedIn networks by 40% using thought leadership and engagement strategies.

Digital Marketing Manager at PT. Inovasi Anak Indonesia – PARKEE

November 1, 2022 - August 31, 2023

Improved LinkedIn and Instagram engagement by 45% to strengthen audience acquisition and lead generation. Increased conversion rate by 10% using website A/B testing and data-driven optimization. Supported integrated marketing campaigns resulting in 25% brand awareness growth and 15% sales growth. Led a 5-person marketing team and coordinated digital transformation initiatives.

Senior Digital Marketing Consultant at AcuityHub

June 1, 2022 - October 31, 2022

Increased brand engagement by 50% across digital platforms. Improved marketing ROI by 20% through performance tracking and ongoing campaign optimization.

Digital Marketing Specialist (Warung Turki Kemang & TURKUAZ Restaurant) at Warung Turki Kemang & TURKUAZ Restaurant

January 1, 2021 - June 30, 2021

Increased brand awareness by 30%. Identified expansion opportunities contributing to a 10% increase in sales.

Political Assistant & Social Media Specialist at Embassy of the Republic of Indonesia

June 1, 2020 - February 28, 2022

Developed digital crisis-management strategies to protect online reputation. Created strategic communication materials, policy documents, and speeches. Supported organizational social media and digital communications.

Social Media Manager at NORTH EUPHORIA CREATIVE AGENCY

February 1, 2020 - July 31, 2020

Increased followers by 40% and engagement by 60% through data-driven social content marketing. Managed a portfolio of 7 clients while leading a 5-person team. Developed campaign strategies focused on increasing engagement and supporting commercial objectives.