Available to hire
Brand and creative strategist who leads multi-platform storytelling with audience and performance insights to grow social communities and engagement. Experienced advising high-profile clients on brand positioning, content strategy, and platform optimization using data-informed campaign execution.
Experience Level
Work Experience
Brand & Creative Strategist at iHeartMedia
December 1, 2024 - May 1, 2026Led brand and creative content strategy across multi-platform campaigns, aligning storytelling with audience insights and client goals. Drove data-informed growth, achieving 40%+ follower increases and 50%+ engagement within six months. Advised high-profile clients on brand positioning, content strategy, and platform optimization, translating performance data and cultural trends into optimized campaigns.
Brand & Creative Strategist at iHeart Media
December 1, 2024 - May 1, 2026Led brand and creative content strategy across multi-platform campaigns, aligning storytelling with audience insights and client goals. Drove data-informed growth, achieving 40%+ follower increases and 50%+ engagement within six months. Advised high-profile clients on brand positioning, content strategy, and platform optimization; translated performance data and cultural trends into optimized campaigns.
Social Media Manager at iHeartMedia
February 1, 2022 - December 1, 2024Created and executed high-performing, multi-platform content while managing social accounts with 2M+ followers. Developed and managed a strategic content calendar, increasing output by 30%. Implemented data-informed content strategies for high-profile clients and scaled social presence through content optimization and campaigns, generating 950+ million total impressions and achieving 40%+ follower growth and 50%+ engagement within six months.
Social Media Manager at iHeart Media
February 1, 2022 - December 1, 2024Created, produced, and executed high-performing content across multi-platform channels, managing accounts with 2M+ followers and driving consistent audience growth. Developed and managed a strategic content calendar, increasing output by 30%. Conceptualized and implemented data-informed content strategies for high-profile clients, aligning creative execution with brand and campaign goals. Scaled social accounts to 950M+ total impressions, achieving 40%+ follower growth and 50%+ engagement within six months.
Content Moderator Specialist at TikTok & ByteDance
August 1, 2021 - February 1, 2022Analyzed platform trends and user behavior to identify risks and inform policy updates. Supported influencer and creator initiatives by aligning content with platform standards while maintaining engagement. Reviewed high volumes of user-generated content to ensure compliance with community guidelines and platform policies.
Marketing & Special Events Associate (Seasonal) at National Museum of African American Music
June 1, 2021 - August 1, 2021Coordinated event activations and talent logistics for high-profile productions, ensuring seamless execution. Partnered with PR teams, media, and external partners to deliver cohesive messaging and drive engagement. Executed live events featuring prominent industry talent, managing on-site operations and ensuring a high-quality attendee experience.
Education
Bachelor of Science in Mass Communications (Integrated Marketing) at Tennessee State University
January 11, 2030 - August 26, 2026Bachelor of Science in Mass Communications at Tennessee State University
January 11, 2030 - August 26, 2026Qualifications
Industry Experience
Media & Entertainment, Healthcare, Non-Profit Organization
Experience Level
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