Mykolas Akelis
Digital marketing specialist with a global outlook and a hands-on approach to building growth engines from scratch.
About
Digital marketing specialist with a global outlook and a hands-on approach to building growth engines from scratch. I’ve scaled DTC brands, co-founded products, and led performance marketing across North America, Europe, Asia, and the Middle East - often working where playbooks don’t exist yet.
My background spans performance, brand, and growth marketing, blending strategic thinking with a bias for measurable impact. I’ve worked both independently and within teams, navigating everything from CAC constraints to creative localization, always pushing for the kind of growth that compounds.
- 10 years' experience
- Joined October 2025
Skills· 12
Languages
- DutchBeginner
- GermanBeginner
- LithuanianFluent
- EnglishFluent
Industry experience
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
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Work experience· 13 roles
Co-founder of a DTC luxury brand redefining vintage jewelry for the modern connoisseur. Direct brand strategy and creative. Run social media marketing, performance marketing (Meta, Google, Pinterest) and SEO. Own end-to-end e-commerce operations: web build, CRO, pricing, and merchandising.
Scaled online DTC linen clothing brand revenue over 5x in 6 months. Global Digital Marketing Strategy with strict CAC objectives. Entered North American, European and Mid-East markets with localization. Paid Ads (Meta, Google, Pinterest, TikTok, Etsy). Ecommerce email marketing strategy. Managed customer support rep. Managed web content specialist. Managed Etsy SEO agency.
Based on the rapidly declining consumer trust in user-generated content, I co-founded a digital platform designed to stimulate organic word-of-mouth for local businesses. The platform’s core function is legal and financial reciprocity enforcement. Users access a marketplace of deals, businesses gain a review-monitoring tool, and Ripplettes ensures both sides commit to the barter exchange. Failed to find market fit - turns out, local businesses value authentic WOM less than the cost of their products.
Education
Certifications and awards
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