Role & Scope:
As the lead videographer and content strategist, I collaborated with Delish Market & Creamery to conceptualize, shoot, edit, and deliver a high-impact promotional video tailored for their brand presence online and in-store.
Client:
Delish Market & Creamery — A fresh, modern deli-market concept offering handcrafted sandwiches, frozen yogurt, and curated grab-and-go items in Fayetteville, NC.
Objectives:
Capture the brand’s vibrant in-store atmosphere and authentic customer experience.
Showcase signature menu items, behind-the-scenes preparation, and the friendly team dynamic.
Create versatile video assets optimized for social media, website hero placement, and digital marketing.
Reinforce Delish’s identity as a community-driven, modern food concept in the Fayetteville region.
Deliverables:
A 60–90 second hero video suitable for web home-page use
15–30 second social-friendly cuts for Instagram, Facebook, and TikTok
B-roll footage of interior/exterior, food close-ups, service interactions, team portraits
Full HD (or optionally 4K) export, color-graded for vibrant brand colors
Format-ready versions for IG Stories, YouTube/website, and local digital signage
Key Highlights:
Utilized natural light and ambient in-store light to emphasize the freshness and warmth of the brand
Filmed staff at work (wrapping sandwiches, pouring frozen yogurt, and customer interactions) to build authentic storytelling
Included brand signage and location-specific details (“2153 Valleygate Dr, Fayetteville”) to anchor the video in place and support local-search optimization
Delivered an on-brand visual narrative aligned with Delish’s mission of offering “real food, not just grab-and-go”
Outcome & Use:
Delish now has a powerful video asset they can roll into their website, social channels, email marketing, and in-store displays — strengthening their visual brand identity, improving audience engagement, and supporting their launch into the Fayetteville market.…Role & Scope:
As the lead videographer and content strategist, I collaborated with Delish Market & Creamery to conceptualize, shoot, edit, and deliver a high-impact promotional video tailored for their brand presence online and in-store.
Client:
Delish Market & Creamery — A fresh, modern deli-market concept offering handcrafted sandwiches, frozen yogurt, and curated grab-and-go items in Fayetteville, NC.
Objectives:
Capture the brand’s vibrant in-store atmosphere and authentic customer experience.
Showcase signature menu items, behind-the-scenes preparation, and the friendly team dynamic.
Create versatile video assets optimized for social media, website hero placement, and digital marketing.
Reinforce Delish’s identity as a community-driven, modern food concept in the Fayetteville region.
Deliverables:
A 60–90 second hero video suitable for web home-page use
15–30 second social-friendly cuts for Instagram, Facebook, and TikTok
B-roll footage of interior/exterior, food close-ups, service interactions, team portraits
Full HD (or optionally 4K) export, color-graded for vibrant brand colors
Format-ready versions for IG Stories, YouTube/website, and local digital signage
Key Highlights:
Utilized natural light and ambient in-store light to emphasize the freshness and warmth of the brand
Filmed staff at work (wrapping sandwiches, pouring frozen yogurt, and customer interactions) to build authentic storytelling
Included brand signage and location-specific details (“2153 Valleygate Dr, Fayetteville”) to anchor the video in place and support local-search optimization
Delivered an on-brand visual narrative aligned with Delish’s mission of offering “real food, not just grab-and-go”
Outcome & Use:
Delish now has a powerful video asset they can roll into their website, social channels, email marketing, and in-store displays — strengthening their visual brand identity, improving audience engagement, and supporting their launch into the Fayetteville market.WW…