Hi, I’m Muskaan Zaidi, a Boston-based media arts professional focused on end-to-end production, creative direction, and storytelling through music videos, branded content, and live events. I enjoy turning bold ideas into practical, high-energy campaigns, guiding teams from concept development through execution and delivery while balancing creative vision with strategic goals. Over the years I’ve led multi-camera shoots, managed large productions, and collaborated with artists, brands, and sponsors to create engaging experiences that connect with audiences. I thrive in collaborative environments, mentor talent, and love building processes that keep projects on time and on budget.…

Muskaan Zaidi

Hi, I’m Muskaan Zaidi, a Boston-based media arts professional focused on end-to-end production, creative direction, and storytelling through music videos, branded content, and live events. I enjoy turning bold ideas into practical, high-energy campaigns, guiding teams from concept development through execution and delivery while balancing creative vision with strategic goals. Over the years I’ve led multi-camera shoots, managed large productions, and collaborated with artists, brands, and sponsors to create engaging experiences that connect with audiences. I thrive in collaborative environments, mentor talent, and love building processes that keep projects on time and on budget.…

Available to hire

Hi, I’m Muskaan Zaidi, a Boston-based media arts professional focused on end-to-end production, creative direction, and storytelling through music videos, branded content, and live events. I enjoy turning bold ideas into practical, high-energy campaigns, guiding teams from concept development through execution and delivery while balancing creative vision with strategic goals.

Over the years I’ve led multi-camera shoots, managed large productions, and collaborated with artists, brands, and sponsors to create engaging experiences that connect with audiences. I thrive in collaborative environments, mentor talent, and love building processes that keep projects on time and on budget.

See more

Skills

Experience Level

Language

English
Advanced
Urdu
Advanced

Work Experience

Founder & Creative Director at Lehren
June 1, 2025 - Present
Conceived and curated Karachi’s first hip-hop × techno event, with performances by Ahshan, Malik, Rithmet ic, CFG, and Sidd for ~250 attendees; Led creative direction and execution for the stage + lighting design, brand identity, content strategy, and audience experience; Managed end-to-end production including programming, venue, sponsorship acquisition, budget oversight, and artist coordination (with Re-Introduction as logistics partner).
Producer & Director at Munda
October 1, 2025 - Present
Conceived and directed a live-shot music video filmed during the Leherin event, integrating real-time performance into a cinematic narrative; Developed a mixed-format visual language combining camcorder and CCTV textures with Sony FX7 footage for contrast and dynamism; Led multi-camera production (Cam A + two Cam B units), directing artists, audience, and crew to sustain performance energy and ensure full coverage.
Director at Ibex (DVCs)
June 1, 2025 - July 31, 2025
Directed eight digital video commercials for Ibex; ideated concepts and wrote scripts according to client briefs; Collaborated with editors to create the look and feel of the projects.
Head Of Production at Mashion
September 1, 2024 - January 31, 2025
Led the video production team at Mashion (13M+ reach, 572K Instagram followers), transforming client briefs into engaging campaigns including podcasts, interviews, and promotional content; Researched, developed, and scripted content for She Means Business (Red Bull) and Mash a adi Podcast, driving 159K+ views; Hosted celebrity interviews, directed shoots, developed content, and produced branded pieces such as a Shane Masala recipe video and a Muzz app ad; Directed an artist profile and collaborated with social media teams to optimize content and increase audience visibility.
Video Specialist at Planet Depos
July 1, 2023 - February 29, 2024
Successfully recorded, edited, and managed audio and video documentation for over 100 depositions; Maintained legal video framing standards; Assisted clients with technical video and audio discrepancies, leaning on problem-solving and clear communication to ensure high-quality recordings; Facilitated and documented remote depositions, managing virtual setups and ensuring quality audio and video.
Associate Producer & 1st Assistant Director at Rello ft Joe Truant (Music Video)
October 1, 2023 - Present
Recruited talent, aligned individuals with the director’s requirements and vision; Developed shoot schedules and served as primary liaison between production and artist team, facilitating communication and ensuring alignment with project objectives; Oversaw safety protocols on set and maintained on-time delivery of deliverables.
Director & Executive Producer at Jay Dutch ft Big Dreams (Music Video)
October 1, 2023 - Present
Conceptualized and directed the music video; oversaw creative direction and production logistics.
Screenwriter at Raan (Short Film)
August 1, 2021 - Present
Authored the script, infusing the project with a compelling narrative.

Education

BA at Emerson College
January 11, 2030 - April 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment

Skills

Experience Level