Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic marketing professional with 13+ years of building digital-first brands, data-driven campaigns, and customer loyalty ecosystems across the GCC. I specialize in CRM, loyalty, e-commerce growth, and cross-market brand partnerships, using AI-powered insights to drive engagement, retention, and revenue. I blend analytical rigor with storytelling to craft meaningful, results-oriented marketing experiences. I lead cross-functional teams, optimize omnichannel journeys, and deliver measurable ROI for multi-market brands.…I am a strategic marketing professional with 13+ years of building digital-first brands, data-driven campaigns, and customer loyalty ecosystems across the GCC. I specialize in CRM, loyalty, e-commerce growth, and cross-market brand partnerships, using AI-powered insights to drive engagement, retention, and revenue. I blend analytical rigor with storytelling to craft meaningful, results-oriented marketing experiences. I lead cross-functional teams, optimize omnichannel journeys, and deliver measurable ROI for multi-market brands.

NAZIYA SHAIKH

Voice Actor, Voiceover Artist, Growth Marketer, +7





I am a strategic marketing professional with 13+ years of building digital-first brands, data-driven campaigns, and customer loyalty ecosystems across the GCC. I specialize in CRM, loyalty, e-commerce growth, and cross-market brand partnerships, using AI-powered insights to drive engagement, retention, and revenue. I blend analytical rigor with storytelling to craft meaningful, results-oriented marketing experiences. I lead cross-functional teams, optimize omnichannel journeys, and deliver measurable ROI for multi-market brands.…I am a strategic marketing professional with 13+ years of building digital-first brands, data-driven campaigns, and customer loyalty ecosystems across the GCC. I specialize in CRM, loyalty, e-commerce growth, and cross-market brand partnerships, using AI-powered insights to drive engagement, retention, and revenue. I blend analytical rigor with storytelling to craft meaningful, results-oriented marketing experiences. I lead cross-functional teams, optimize omnichannel journeys, and deliver measurable ROI for multi-market brands.

Available to hire

I am a strategic marketing professional with 13+ years of building digital-first brands, data-driven campaigns, and customer loyalty ecosystems across the GCC. I specialize in CRM, loyalty, e-commerce growth, and cross-market brand partnerships, using AI-powered insights to drive engagement, retention, and revenue.

I blend analytical rigor with storytelling to craft meaningful, results-oriented marketing experiences. I lead cross-functional teams, optimize omnichannel journeys, and deliver measurable ROI for multi-market brands.

Skills

CRM

Experience Level

CRM

Expert

Language

English

Fluent

Work Experience

E-commerce App Marketing Lead – GCC at Tim Hortons

July 1, 2022 - Present

Lead CRM and app marketing across six GCC markets, overseeing performance, retention, and user growth. Strengthened loyalty program, resulting in a 20% lift in repeat purchases and improved user frequency. Designed personalized journeys (push, email, SMS) achieving +30% engagement. Partnered with CEO, CFO, and FP&A to align marketing ROI with business goals and budget efficiency. Collaborated with agencies and market leads for omnichannel activation and brand consistency.

Marketing Executive at BOUNZ Rewards

August 1, 2021 - May 1, 2022

Rolled out coalition loyalty campaigns driving shopper activation across online & in-store channels. Launched the first global brand awareness and loyalty campaign, boosting acquisition by 16%. Managed cross-platform social and digital campaigns, improving engagement and retention metrics. Coordinated agency partnerships for creative and campaign delivery.

Digital Strategist & Planner at Redberries Digital

January 1, 2018 - December 31, 2021

Developed digital and e-commerce strategies for luxury, leisure, and tech clients. Increased ROI by 25–40% through optimized paid and performance campaigns. Managed full-funnel planning, from ideation to execution, across paid, earned, and owned media.

Sr. Account Manager at Adfactors PR

January 1, 2014 - December 31, 2018

Led digital and PR strategies for ICICI Bank and CIBIL, enhancing brand engagement across platforms. Conducted market research, media analysis, and performance tracking for leadership reports. Launched influencer campaigns that doubled millennial engagement.

Social Media Business Strategist at Percept Ltd

January 1, 2011 - December 31, 2013

Managed social and digital marketing for KidZania, VFS Global, and fashion retail clients. Led paid social campaigns driving brand awareness and conversions. Provided leadership insights and supported crisis communication strategies.