Nicole Brown, APR
I’m Nicole Brown, APR, a strategic communications leader who builds high-impact public and media relations campaigns to drive awareness and measurable behavior change.
About
I’m Nicole Brown, APR, a strategic communications leader who builds high-impact public and media relations campaigns to drive awareness and measurable behavior change. I’ve secured major national and international media placements across outlets such as CNN and The Wall Street Journal, and my work is focused on aligning messaging, strengthening reputations, and turning stories into results for both B2C and B2B audiences.
Beyond media relations, I’m deeply hands-on with talent and client engagement, mentorship, and reputation management—whether I’m supporting celebrity-driven launches, developing thought leadership programs, or managing press operations for high-visibility events. I bring strong writing and editorial skills to every project, and I’m especially motivated by crafting creative solutions that earn strong coverage and reduce negative sentiment.
- 7 years' experience
- Joined November 2026
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Professional Services
Work experience· 5 roles
Conceptualize, implement, and evaluate public and media relations strategies and tactics that drive awareness and behavioral changes among target audiences for B2C and B2B campaigns. Delivered a 9,000% audience reach increase through 50+ media placements across international and national outlets (online, print, radio, and podcasts). Reduced negative media sentiment by 44% by contributing to campaigns resulting in 20 news features with strong alignment to key messaging. Achieved a 141% Facebook engagement rate by writing and securing publication of an HIV prevention op-ed that led to additional media coverage in Essence Magazine’s 55th Anniversary edition.
Spearheaded and supported public and media relations campaigns for celebrity and personality-driven products, services, and events. Secured media placements for launches including Kim Baker’s GLAMAZON cosmetic make-up line in Black Enterprise Magazine, BLAC Atlanta, and FEMI Magazine. Managed outreach, media credentials, and press line coordination for celebrity events, and produced one local and three national interviews for April Love across outlets including Essence Magazine, Black Doctor, Good Day Atlanta, and Jekalyn Carr Mid-days. Organized press materials and VIP/celebrity check-ins for the premiere of “Mixed Girl,” a short indie film.
Researched and built target media lists to support local, regional, and national marketing and media relations for the annual Jazz in the Gardens Music Festival and Afro-Carib Festival. Coordinated credentialing status updates and led on-site check-in procedures for 50+ multi-market media outlets. Contributed content to pre- and post-event press releases and maintained press clippings using Coverage Book. Secured a news placement in India’s Business News This Week promoting OneUnited Bank’s partnership with Esusu to increase homeownership among Black Americans.
Education
Certifications and awards
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