Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Nadene Kriel, a senior conceptual art director and designer with 15+ years delivering high-quality creative across brand, campaign, and digital platforms. I partner with agencies, brands, and teams to develop compelling visual concepts, execute across full TTL campaigns, and produce polished, production-ready design. I’ve worked in both agency and freelance settings, and I’m comfortable jumping into projects at any stage—from concept development to final execution—and I collaborate remote with international teams to deliver standout campaigns.…I’m Nadene Kriel, a senior conceptual art director and designer with 15+ years delivering high-quality creative across brand, campaign, and digital platforms. I partner with agencies, brands, and teams to develop compelling visual concepts, execute across full TTL campaigns, and produce polished, production-ready design. I’ve worked in both agency and freelance settings, and I’m comfortable jumping into projects at any stage—from concept development to final execution—and I collaborate remote with international teams to deliver standout campaigns.

Nadene Kriel





I’m Nadene Kriel, a senior conceptual art director and designer with 15+ years delivering high-quality creative across brand, campaign, and digital platforms. I partner with agencies, brands, and teams to develop compelling visual concepts, execute across full TTL campaigns, and produce polished, production-ready design. I’ve worked in both agency and freelance settings, and I’m comfortable jumping into projects at any stage—from concept development to final execution—and I collaborate remote with international teams to deliver standout campaigns.…I’m Nadene Kriel, a senior conceptual art director and designer with 15+ years delivering high-quality creative across brand, campaign, and digital platforms. I partner with agencies, brands, and teams to develop compelling visual concepts, execute across full TTL campaigns, and produce polished, production-ready design. I’ve worked in both agency and freelance settings, and I’m comfortable jumping into projects at any stage—from concept development to final execution—and I collaborate remote with international teams to deliver standout campaigns.

Available to hire

I’m Nadene Kriel, a senior conceptual art director and designer with 15+ years delivering high-quality creative across brand, campaign, and digital platforms. I partner with agencies, brands, and teams to develop compelling visual concepts, execute across full TTL campaigns, and produce polished, production-ready design.

I’ve worked in both agency and freelance settings, and I’m comfortable jumping into projects at any stage—from concept development to final execution—and I collaborate remote with international teams to deliver standout campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Art Director at ninety9cents

August 1, 2021 - November 30, 2022

Directed art direction for multi-channel campaigns, overseeing creative concepts, visual storytelling and asset production across print and digital platforms.

Senior Art Director at The Whalley Collective

February 1, 2020 - July 31, 2021

Led design direction for campaigns, ensuring brand consistency and delivering high-quality creative assets for print and digital use.

Senior Art Director at NK Creative Freelance

January 1, 2020 - Present

Provided freelance senior art direction, developing concepts and overseeing design execution for client projects.

Senior Art Director at ninety9cents

January 1, 2015 - December 31, 2019

Senior Art Director responsible for creative leadership and visual strategy across campaigns.

Creative at NK Creative Freelance

January 1, 2015 - December 31, 2017

Creative freelance contributor providing concept development and design solutions for various clients.

Senior Graphic Designer at Flame Design

January 1, 2009 - December 31, 2015

Developed visual identities and print/digital collateral, contributing to brand storytelling and design systems.

In-house Graphic Designer at Andre Kriel Consulting Architects

January 1, 2006 - December 31, 2008

Created graphic materials and documentation for architectural projects, supporting presentation and proposal needs.

Freelance Creative at NK Creative

January 1, 2015 - Present

Supporting agencies and brands with concept development and campaign rollouts; delivering flexible creative solutions across branding, digital, and print; trusted collaborator for overflow, pitch work, and specialist execution.