Neelava Maitra

Planned, designed, led, and supported high-impact performance campaigns for multiple banners with an average $1M+ monthly budget; produced weekly, monthly, and quarterly insights. Analyzed POS, forecast, and omni-channel data from SA360, Google Ads, Bing Ads, Apple Ads, and DV360 to identify YoY growth opportunities and optimize budget allocations across accounts, ad types, and flighting strategies. Improved YoY Omnichannel revenue for summer categories by 10-15% and Omni-ROAS by 5-10% through targeted experimentation and cross-team collaboration.

Led the planning, design, and execution of performance and strategy campaigns across various platforms such as SA360, Google Ads, Bing Ads, and Apple Ads. Responsible for reporting, insight generation, and recommending optimization strategies focused on increasing year-over-year growth in traffic and sales. Collaborated cross-functionally on strategic planning for key sales periods, conducted A/B testing and experiments for campaign growth, and supported programmatic and planning teams with campaign execution and budget strategies.

Planned and executed brand awareness and traffic campaigns across search and social channels to increase website traffic and online reservations. Optimized campaign performance through A/B testing and analytics, resulting in significant year-over-year improvements in click through and conversion rates. Collaborated with stakeholders to develop seasonally relevant content and generated automated reports for leadership insights.