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I am a paid media professional with 7+ years of experience managing $12M+ annual paid media portfolios across CTR, CTFS, and Western banners. I have delivered 10–15% YoY omni-revenue growth through campaign lifecycle management, stakeholder collaboration, budget forecasting, performance reporting, and structured experimentation. I work across planning, analytics, performance, billing, and vendor teams during high-volume retail periods (BFCM and peak seasonal events) to ensure campaign accuracy and on-time launches.…I am a paid media professional with 7+ years of experience managing $12M+ annual paid media portfolios across CTR, CTFS, and Western banners. I have delivered 10–15% YoY omni-revenue growth through campaign lifecycle management, stakeholder collaboration, budget forecasting, performance reporting, and structured experimentation. I work across planning, analytics, performance, billing, and vendor teams during high-volume retail periods (BFCM and peak seasonal events) to ensure campaign accuracy and on-time launches.

Neelava Maitra

PPC Manager, Digital Marketer, Marketing Consultant, +7

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I am a paid media professional with 7+ years of experience managing $12M+ annual paid media portfolios across CTR, CTFS, and Western banners. I have delivered 10–15% YoY omni-revenue growth through campaign lifecycle management, stakeholder collaboration, budget forecasting, performance reporting, and structured experimentation. I work across planning, analytics, performance, billing, and vendor teams during high-volume retail periods (BFCM and peak seasonal events) to ensure campaign accuracy and on-time launches.…I am a paid media professional with 7+ years of experience managing $12M+ annual paid media portfolios across CTR, CTFS, and Western banners. I have delivered 10–15% YoY omni-revenue growth through campaign lifecycle management, stakeholder collaboration, budget forecasting, performance reporting, and structured experimentation. I work across planning, analytics, performance, billing, and vendor teams during high-volume retail periods (BFCM and peak seasonal events) to ensure campaign accuracy and on-time launches.

Available to hire

I am a paid media professional with 7+ years of experience managing $12M+ annual paid media portfolios across CTR, CTFS, and Western banners. I have delivered 10–15% YoY omni-revenue growth through campaign lifecycle management, stakeholder collaboration, budget forecasting, performance reporting, and structured experimentation.

I work across planning, analytics, performance, billing, and vendor teams during high-volume retail periods (BFCM and peak seasonal events) to ensure campaign accuracy and on-time launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Analyst, Paid Search at Canadian Tire Corporation

February 1, 2023 - Present

Led the planning, design, and execution of performance and strategy campaigns across various platforms such as SA360, Google Ads, Bing Ads, and Apple Ads. Responsible for reporting, insight generation, and recommending optimization strategies focused on increasing year-over-year growth in traffic and sales. Collaborated cross-functionally on strategic planning for key sales periods, conducted A/B testing and experiments for campaign growth, and supported programmatic and planning teams with campaign execution and budget strategies.

Digital Marketing Consultant at PartSource, Canadian Tire Corporation

January 31, 2023 - August 29, 2025

Planned and executed brand awareness and traffic campaigns across search and social channels to increase website traffic and online reservations. Optimized campaign performance through A/B testing and analytics, resulting in significant year-over-year improvements in click through and conversion rates. Collaborated with stakeholders to develop seasonally relevant content and generated automated reports for leadership insights.

Digital Marketing Coordinator at Roadside Assistance, Canadian Tire Corporation

November 1, 2021 - August 29, 2025

Developed creative assets and media plans for multi-channel promotional campaigns to drive traffic and sales growth. Supervised external agencies managing search campaigns and collaborated with internal teams on website content updates and marketing collateral for brand communications and flash sales.

PPC Manager (Part-Time, Remote) at InvigoMedia

December 31, 2020 - August 29, 2025

Developed and executed performance marketing media plans for North American healthcare clients via Google, Bing, and social platforms. Increased conversions significantly by using remarketing and audience targeting strategies, with a focus on continuous optimization using various digital marketing tools.

Digital Marketing Consultant at Social Panga

June 30, 2019 - August 29, 2025

Strategically planned and executed multi-channel ad campaigns to increase incoming traffic by 7-8% quarterly and generated 3X to 5X ROI through A/B testing and campaign optimization. Developed marketing proposals and media plans for client pitches across several industries.

Paid Search Analyst at Canadian Tire Corporation

February 1, 2023 - Present

Planned, designed, led, and supported high-impact performance campaigns for multiple banners with an average $1M+ monthly budget; produced weekly, monthly, and quarterly insights. Analyzed POS, forecast, and omni-channel data from SA360, Google Ads, Bing Ads, Apple Ads, and DV360 to identify YoY growth opportunities and optimize budget allocations across accounts, ad types, and flighting strategies. Improved YoY Omnichannel revenue for summer categories by 10-15% and Omni-ROAS by 5-10% through targeted experimentation and cross-team collaboration.

Digital Marketing Consultant at PartSource, Canadian Tire Corporation

November 1, 2021 - January 31, 2023

Planned and led brand awareness and traffic campaigns on Google Ads, Bing Ads, and Meta to increase website traffic and online reservations. Supported retail and commercial planning with channel-specific digital strategies; delivered data-driven insights that boosted CTR and conversions through rigorous planning, A/B testing, and optimization. Generated automated GA and Looker Studio dashboards for YoY and MoM KPI comparisons.

Digital Marketing Coordinator (Co-op Converted into Full-time) at Roadside Assistance, Canadian Tire Corporation

January 1, 2021 - November 30, 2021

Developed creative assets, media plans, and executed promotional campaigns across search, social, and display. Supervised external search campaigns, collaborating with stakeholders to keep website content fresh and seasonally relevant during promotions.

Digital Marketing Consultant at Social Panga

April 1, 2017 - June 30, 2019

Expanded incoming traffic by 7-8% quarterly and delivered 3X-5X ROI through landing page experiments, A/B testing, and optimization across multiple channels (search, display, video, social, etc.). Developed paid marketing proposals and media plans for new pitches across diverse industries.