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I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors. I specialize in programmatic media, multi-platform campaign execution, and client reporting, bringing strong leadership and analytical skills to optimize reach and effectiveness. Throughout my career, I have managed large budgets, trained teams, and partnered with media partners to drive performance. I thrive on turning data into actionable strategies, delivering clear client insights, and ensuring campaigns stay on time and on budget.…I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors. I specialize in programmatic media, multi-platform campaign execution, and client reporting, bringing strong leadership and analytical skills to optimize reach and effectiveness. Throughout my career, I have managed large budgets, trained teams, and partnered with media partners to drive performance. I thrive on turning data into actionable strategies, delivering clear client insights, and ensuring campaigns stay on time and on budget.

Nick Menke

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors. I specialize in programmatic media, multi-platform campaign execution, and client reporting, bringing strong leadership and analytical skills to optimize reach and effectiveness. Throughout my career, I have managed large budgets, trained teams, and partnered with media partners to drive performance. I thrive on turning data into actionable strategies, delivering clear client insights, and ensuring campaigns stay on time and on budget.…I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors. I specialize in programmatic media, multi-platform campaign execution, and client reporting, bringing strong leadership and analytical skills to optimize reach and effectiveness. Throughout my career, I have managed large budgets, trained teams, and partnered with media partners to drive performance. I thrive on turning data into actionable strategies, delivering clear client insights, and ensuring campaigns stay on time and on budget.

Available to hire

I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors. I specialize in programmatic media, multi-platform campaign execution, and client reporting, bringing strong leadership and analytical skills to optimize reach and effectiveness.

Throughout my career, I have managed large budgets, trained teams, and partnered with media partners to drive performance. I thrive on turning data into actionable strategies, delivering clear client insights, and ensuring campaigns stay on time and on budget.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Media Strategist - Digital (Healthcare, Insurance, Retail) at Harmelin Media

August 1, 2022 - September 1, 2025

Responsible for the entire campaign timeline including client presentations, planning, execution/activation, monitoring/optimizing, reporting, insights, and billing. Led Paid Search planning (Google, Bing, Yahoo, Google Analytics); Streaming Audio & Podcast Planning (Pandora, Spotify, iHeart, Audacy); Paid Social Planning (Meta Platforms, LinkedIn, Nextdoor, Snapchat); Direct Vendor Digital Video Planning & Buying (OTT, OLV, YouTube, Display); weekly client presentations and strategy updates; Campaign monitoring (IAS, Jellyfish, 55 US inc); new client presentation and strategy; Programmatic Media Planning (The Trade Desk); managed client billing and reconciliation.

Media Strategist (Automotive) at Canvas Worldwide

July 1, 2019 - August 1, 2022

Managed Associate level direct reports; allocated budget across numerous regional markets; created and sent monthly roll-up reports to clients; compared yearly budgets to ensure success of media plans; created media plans based on CPMs, CPPs, Impressions, TRPs; implemented plans across digital streaming, OOH, TV, Print, Radio; placed, managed and bought digital media through Prisma, DV and DCM; hosted trainings for systems and software; coordinated weekly status calls and meetings to ensure efficient operations; integrated operations from Digital, Buying and Planning teams; trained associates and strategists on best practices; maintained knowledge of TV landscape and automotive outlook; provided monthly sales updates to clients and creative teams.

Associate Brand Strategist (Automotive) at Canvas Worldwide

August 1, 2016 - June 1, 2019

Evaluated media opportunities and indexed results for agency POV; created monthly newsletters for clients; researched radio and TV databases to improve reach and frequency.