Nick Menke
I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors.
About
I am a media and strategy professional with extensive experience in digital and traditional media planning, buying, and campaign management across healthcare, insurance, and retail sectors. I specialize in programmatic media, multi-platform campaign execution, and client reporting, bringing strong leadership and analytical skills to optimize reach and effectiveness.
Throughout my career, I have managed large budgets, trained teams, and partnered with media partners to drive performance. I thrive on turning data into actionable strategies, delivering clear client insights, and ensuring campaigns stay on time and on budget.
- 9 years' experience
- Joined April 2026
Industry experience
- Healthcare
- Retail
- Professional Services
Work experience
Responsible for the entire campaign timeline including client presentations, planning, execution/activation, monitoring/optimizing, reporting, insights, and billing. Led Paid Search planning (Google, Bing, Yahoo, Google Analytics); Streaming Audio & Podcast Planning (Pandora, Spotify, iHeart, Audacy); Paid Social Planning (Meta Platforms, LinkedIn, Nextdoor, Snapchat); Direct Vendor Digital Video Planning & Buying (OTT, OLV, YouTube, Display); weekly client presentations and strategy updates; Campaign monitoring (IAS, Jellyfish, 55 US inc); new client presentation and strategy; Programmatic Media Planning (The Trade Desk); managed client billing and reconciliation.
Managed Associate level direct reports; allocated budget across numerous regional markets; created and sent monthly roll-up reports to clients; compared yearly budgets to ensure success of media plans; created media plans based on CPMs, CPPs, Impressions, TRPs; implemented plans across digital streaming, OOH, TV, Print, Radio; placed, managed and bought digital media through Prisma, DV and DCM; hosted trainings for systems and software; coordinated weekly status calls and meetings to ensure efficient operations; integrated operations from Digital, Buying and Planning teams; trained associates and strategists on best practices; maintained knowledge of TV landscape and automotive outlook; provided monthly sales updates to clients and creative teams.
Evaluated media opportunities and indexed results for agency POV; created monthly newsletters for clients; researched radio and TV databases to improve reach and frequency.
Education
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