Sales Assistant at Wellinton Farm Shop

Career Break at N/A

Social Media Consultant at Freelance

Supported an independent business with social media planning and content execution, contributing to audience growth and engagement, Managed content calendars and scheduling across platforms, ensuring a cohesive tone of voice and aligned brand presence, Analysed content performance and engagement trends to inform ongoing content optimisation, Utilised digital tools to streamline workflows, manage projects, and support efficient campaign delivery

Paid Social Manager (Contractor to Permanent) at Dentsu

Led paid social strategy for global luxury brands including Saint Laurent and Boucheron, driving full-funnel acquisition and user growth, Planned and executed multi-market campaigns across Meta (primary), TikTok, LinkedIn, Pinterest, Snapchat, and X, Managed and scaled budgets from £2K–£100K+, optimising towards CPA and ROAS targets across international markets, Identified performance trends to scale high-performing campaigns and reallocate spend to maximise return, Developed audience segmentation strategies across prospecting and retargeting to improve efficiency and conversion rates, Designed and executed A/B testing across creative, messaging, audiences, and placements, applying insights to improve performance, Translated campaign data into clear insights and actionable recommendations for stakeholders, Collaborated with creative and strategy teams, feeding back performance insights to inform content and messaging direction, Worked with tracking frameworks (e.g. Google Analytics) to support performance measurement and attribution, Produced structured performance reports to support data-driven decision making, Mentored junior team members, overseeing campaign execution and output quality

Paid Media Executive at Red Hot Penny

Supported paid, organic social, and PPC campaigns, for fashion, travel, and lifestyle brands including La Perla, Virgin (Galactic and Sport), and Megabus, Assisted in the planning, build, and optimisation of multi-channel acquisition campaigns, contributing to user growth and performance improvements, Worked across multi-market campaigns, ensuring consistency in messaging and performance strategy across regions, Analysed campaign performance and produced client-facing reports, translating data into clear insights and actionable recommendations, Collaborated with creative and strategy teams on content delivery and campaign execution, incorporating performance insights into ongoing optimisation, Contributed to internal rebranding initiatives and creative presentations, supporting brand positioning and marketing strategy development