Digital Marketing Lead at Adecco

Digital Marketing Lead delivering £20M+ revenue through integrated media strategies for clients including Tesco, Bank of England, London Metropolitan Police, General Assembly, and Aramco. Led development of proprietary data tools (predictive models, real-time dashboards using Tableau, AWS, Adverity), brand health tracking, and custom attribution frameworks; improved media planning, reporting, and campaign optimization. Drove cross-channel innovation across influencer marketing, content strategy, gaming advertising, CTV, and podcasts. Founded and hosted a monthly Media & Innovation Forum. Managed a team of 12 media and data specialists, fostering collaboration, clear goals, continuous development, and accountability.

Search Lead (SEM & SEO) at Macmillan Cancer Support

Directed SEO and content strategy for Macmillan’s Digital Transformation Programme, managing media and UX agencies to deliver performance-driven campaigns that increased revenue by 9%. Improved acquisition outcomes by optimizing audience targeting and bidding strategies, resulting in an 11% rise in sign-ups and a 14% drop in CPA for Macmillan Coffee Morning. Played a key role in procurement strategy, leading the digital experience tender and influencing decision-making for a £20M media contract, securing significant cost savings and long-term value. Line management: 1 Content Strategist, 1 Technical SEO Specialist and 2 agencies (15 employees).

Media Manager at Razorfish / DigitasLBi

Developing cross-channel strategies across Google, Meta, LinkedIn, YouTube and Programmatic to drive leads and sales for Bupa, DHL, UBS, Under Armour and Starwood. Managing £20M+ media budget, decreasing CPA across all clients by 19% and increasing sales by 11%. Line management: 4 Paid Media Executives.

Senior Media Executive at TMP Worldwide Worldwide

Implemented paid media campaigns across multiple sectors, finance (Lloyds Bank Group, TSB and Bank of England), automotive (Rolls-Royce and Mercedes), and higher education (Oxford Brookes and University of Manchester). Decreased CPA (cost per acquisition) and Cost per Hire by 17% and 4% respectively. Line management: Paid Media 2 Executives.