I'm a multidisciplinary creative lead focused on storytelling, video production, and AI-driven workflows. I founded Marjinal Fayda to elevate the voices of Berlin's New Wave Turkish diaspora and build a digital community around migration, culture, and modern identity. I combine data-driven marketing with cinematic production to help brands connect authentically with diverse audiences. Based in Berlin, I bridge traditional heritage with contemporary experiences through storytelling, design, and technology.

NABİ CANER AYBAŞ

I'm a multidisciplinary creative lead focused on storytelling, video production, and AI-driven workflows. I founded Marjinal Fayda to elevate the voices of Berlin's New Wave Turkish diaspora and build a digital community around migration, culture, and modern identity. I combine data-driven marketing with cinematic production to help brands connect authentically with diverse audiences. Based in Berlin, I bridge traditional heritage with contemporary experiences through storytelling, design, and technology.

Available to hire

I’m a multidisciplinary creative lead focused on storytelling, video production, and AI-driven workflows. I founded Marjinal Fayda to elevate the voices of Berlin’s New Wave Turkish diaspora and build a digital community around migration, culture, and modern identity.

I combine data-driven marketing with cinematic production to help brands connect authentically with diverse audiences. Based in Berlin, I bridge traditional heritage with contemporary experiences through storytelling, design, and technology.

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Language

Turkish
Fluent
English
Advanced
German
Beginner

Work Experience

Founder - Creative Lead at Marjinal Fayda
March 1, 2021 - Present
Founded and grew a leading digital community for Berlin's New Wave Turkish diaspora, reaching 50,000+ followers. Curated high-engagement multimedia content addressing migration, diaspora culture, and modern Turkish identity. Established the brand as a cultural hub bridging traditional heritage with the immigrant experience in Germany. Monetized the platform through brand partnerships and guided all creative operations from scriptwriting to video production to maintain a consistent visual identity.
Marketing Strategist at Siemens Energy
October 1, 2022 - March 1, 2024
Optimized CRM workflows and managed customer relationship data to improve lead tracking and sales efficiency. Streamlined procurement using SAP Ariba to ensure timely marketing material sourcing and strict budget compliance. Executed data-driven digital campaigns and collaborated with cross-functional global teams to align regional activities with corporate objectives.
Digital Marketing Manager at Zaxe 3D Printing Technologies
September 1, 2021 - December 31, 2022
Spearheaded end-to-end digital marketing across Google Ads, LinkedIn, and Meta, generating over $300K in revenue and achieving 1100% ROAS through optimized targeting and creative. Expanded brand presence in the 3D printing sector via market analysis and product positioning. Built a high-performance sales culture and managed customer acquisition funnels.
Digital Sales Director at Saran Group
December 1, 2020 - January 1, 2021
Directed commercial sales operations for premium sports content, including major assets such as Ajansspor and Ssport. Led high-level negotiations with agencies and brands, maximizing revenue through tailored pricing and strategic packaging. Developed commercial strategies that expanded the client base and secured long-term partnerships.
Digital Ads. Sales Specialist at Saran Group
October 1, 2019 - January 1, 2020
Identified new sales channels and maintained strong relationships with key accounts. Conducted market analysis to support growth opportunities in the sports media sector. Pioneered product development initiatives focused on social media monetization, creating new revenue streams for digital assets.
Intern at PwC
September 1, 2018 - January 1, 2019
Ensured accuracy and compliance of financial records for diverse clients. Conducted risk assessments and anomaly detection in financial data, and prepared audit documentation to support senior teams.
Intern at Central Bohemia University
August 1, 2017 - January 1, 2017
Assisted in marketing strategy development, market research, and distribution of marketing materials. Supported campaign analytics and performance reporting.

Education

Master Degree - International Management at IU Internationale Hochschule, Berlin
October 1, 2022 - January 1, 2023
Dual Diploma in Business Management at Empire State University, USA – Anadolu University, Turkey
October 1, 2014 - January 1, 2018
Bachelor of Science in Business Management (Dual Diploma) at University of Vienna, Austria
October 1, 2011 - January 1, 2013

Qualifications

Google Ads Video Certification
January 11, 2030 - December 15, 2025
Google Ads Search Certification
January 11, 2030 - December 15, 2025
Foundations of Digital Marketing and E-commerce
January 11, 2030 - December 15, 2025
Basics of Digital Marketing
January 11, 2030 - December 15, 2025
SEO Training Course by Moz
January 11, 2030 - December 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet