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Hi, I'm Nabilah Shams, a performance-driven digital marketer with years of experience managing cross-channel campaigns and client relationships across Southeast Asia. I turn data into action, optimizing ROAS, leading SEO partnerships, and adapting global strategies to local SEA markets. I enjoy collaborating with cross-functional teams and continuously learning about new marketing tech to drive growth.…Hi, I'm Nabilah Shams, a performance-driven digital marketer with years of experience managing cross-channel campaigns and client relationships across Southeast Asia. I turn data into action, optimizing ROAS, leading SEO partnerships, and adapting global strategies to local SEA markets. I enjoy collaborating with cross-functional teams and continuously learning about new marketing tech to drive growth.

Nabilah Shams

Digital Marketer, Growth Marketer, Performance Marketer, +2

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Hi, I'm Nabilah Shams, a performance-driven digital marketer with years of experience managing cross-channel campaigns and client relationships across Southeast Asia. I turn data into action, optimizing ROAS, leading SEO partnerships, and adapting global strategies to local SEA markets. I enjoy collaborating with cross-functional teams and continuously learning about new marketing tech to drive growth.…Hi, I'm Nabilah Shams, a performance-driven digital marketer with years of experience managing cross-channel campaigns and client relationships across Southeast Asia. I turn data into action, optimizing ROAS, leading SEO partnerships, and adapting global strategies to local SEA markets. I enjoy collaborating with cross-functional teams and continuously learning about new marketing tech to drive growth.

Available to hire

Hi, I’m Nabilah Shams, a performance-driven digital marketer with years of experience managing cross-channel campaigns and client relationships across Southeast Asia.

I turn data into action, optimizing ROAS, leading SEO partnerships, and adapting global strategies to local SEA markets. I enjoy collaborating with cross-functional teams and continuously learning about new marketing tech to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Bengali

Fluent

French

Beginner

Work Experience

Digital Marketing Specialist, SEA at Paula’s Choice Singapore (Unilever Prestige)

June 1, 2024 - September 14, 2025

Managed 6-figure budgets across Google, Meta, and TikTok for SEA markets; delivered over 3x ROAS. Executed A/B testing to improve funnel conversion and optimize audience targeting; adapted global strategies for SEA to grow first-time purchases and new customer acquisition. Led SEO partnerships to boost organic visibility and traffic for DTC sites; presented data-driven insights to leadership to influence budget allocation.

Sales, Marketing and Ecommerce Executive at Hitec Sourcing (Thakral Group), Singapore

August 1, 2021 - September 14, 2025

Drove Shopee & Lazada sales via optimized visual merchandising and targeted seasonal promotions. Collaborated with brand partners and design teams on product pages and campaign creatives. Launched on-platform livestreams and promotions to boost brand engagement and direct sales.

Senior Officer, Customer Service at DBS Bank, Singapore

June 1, 2019 - September 14, 2025

Resolved complex customer escalations, retaining key accounts and providing product feedback. Identified upsell opportunities and conveyed customer pain points to product teams to drive improvements.