I am Lisa Cuervo, a Senior Graphic Designer specializing in brand identity, digital design, and print collateral for cross-industry marketing initiatives. I create cohesive visuals and platform-specific assets using the Adobe Creative Suite to elevate brand awareness and engagement for B2B and B2C campaigns. I'm equally effective working in collaborative teams or independently, managing multiple projects from concept to final production under tight timelines. I champion design thinking to balance aesthetics with messaging, maintain brand standards, and build scalable digital asset libraries while ensuring sustainability printing standards (FSC, SFI, PEFC) for eco-conscious client campaigns.

Lisa Cuervo

I am Lisa Cuervo, a Senior Graphic Designer specializing in brand identity, digital design, and print collateral for cross-industry marketing initiatives. I create cohesive visuals and platform-specific assets using the Adobe Creative Suite to elevate brand awareness and engagement for B2B and B2C campaigns. I'm equally effective working in collaborative teams or independently, managing multiple projects from concept to final production under tight timelines. I champion design thinking to balance aesthetics with messaging, maintain brand standards, and build scalable digital asset libraries while ensuring sustainability printing standards (FSC, SFI, PEFC) for eco-conscious client campaigns.

Available to hire

I am Lisa Cuervo, a Senior Graphic Designer specializing in brand identity, digital design, and print collateral for cross-industry marketing initiatives. I create cohesive visuals and platform-specific assets using the Adobe Creative Suite to elevate brand awareness and engagement for B2B and B2C campaigns.

I’m equally effective working in collaborative teams or independently, managing multiple projects from concept to final production under tight timelines. I champion design thinking to balance aesthetics with messaging, maintain brand standards, and build scalable digital asset libraries while ensuring sustainability printing standards (FSC, SFI, PEFC) for eco-conscious client campaigns.

See more

Work Experience

Senior Graphic Designer at Postal Center International (PCI)
November 10, 2004 - October 1, 2025
Collaborated in hybrid/remote capacity with cross-functional marketing and production teams to implement high-impact visual design strategies for B2B and B2C clients across diverse industry verticals. Designed print and digital marketing assets such as brochures, mailers, social media visuals, and interactive pitch decks to support branding and campaign goals while maintaining brand standards. Led creative development on 240+ unique design projects annually, managing end-to-end lifecycle from concept through final production under tight timelines and evolving client requirements. Directed virtual brainstorming sessions to align creative approaches with evolving marketing needs and optimized cross-team collaboration via Zoom, Microsoft Teams, and Monday.com. Developed and managed a digital asset library to ensure version control, workflow efficiency, and accessible branding and regulatory materials across globally dispersed teammates. Ensured sustainability printing standards (FSC, SFI,

Education

Bachelor of Arts (BA) at St. Thomas University
December 31, 1985 - December 31, 1988

Qualifications

Awarded the prestigious Graphic Design USA “Environmental Graphics Award” in 2020, recognizing top talent in the field.
November 10, 2020 - November 10, 2020

Industry Experience

Media & Entertainment, Professional Services, Retail, Other