Strong foundation in both Marketing and HR, built through academic coursework and leadership roles Strong interpersonal and leadership skills with a track record of mentoring team members, leading cross-functional initiatives, and fostering a positive, collaborative team environment Successfully managed multiple marketing projects from conception to execution, including content creation, performance tracking, auditing, and team coordination, leading to measurable improvements in brand visibility and strategic outcomes Analytical and technical skills in software tools with professional proficiency in Canva, Microsoft 365, Semrush, HubSpot, Meltwater, Meta Business Suite, Hootsuite, Asana, Google & LinkedIn Ads, Social Press Kit, Sprout Social, and a working proficiency in Figma, Lusha, and Adobe Skilled in project coordination, employee engagement strategies, and campaign execution, delivering measurable improvements in internal team outcomes and external brand performance

Nada Mabroukeh

Strong foundation in both Marketing and HR, built through academic coursework and leadership roles Strong interpersonal and leadership skills with a track record of mentoring team members, leading cross-functional initiatives, and fostering a positive, collaborative team environment Successfully managed multiple marketing projects from conception to execution, including content creation, performance tracking, auditing, and team coordination, leading to measurable improvements in brand visibility and strategic outcomes Analytical and technical skills in software tools with professional proficiency in Canva, Microsoft 365, Semrush, HubSpot, Meltwater, Meta Business Suite, Hootsuite, Asana, Google & LinkedIn Ads, Social Press Kit, Sprout Social, and a working proficiency in Figma, Lusha, and Adobe Skilled in project coordination, employee engagement strategies, and campaign execution, delivering measurable improvements in internal team outcomes and external brand performance

Available to hire

Strong foundation in both Marketing and HR, built through academic coursework and leadership roles
Strong interpersonal and leadership skills with a track record of mentoring team members, leading cross-functional initiatives, and fostering a positive, collaborative team environment
Successfully managed multiple marketing projects from conception to execution, including content creation, performance tracking, auditing, and team coordination, leading to measurable improvements in brand visibility and strategic outcomes
Analytical and technical skills in software tools with professional proficiency in Canva, Microsoft 365, Semrush, HubSpot, Meltwater, Meta Business Suite, Hootsuite, Asana, Google & LinkedIn Ads, Social Press Kit, Sprout Social, and a working proficiency in Figma, Lusha, and Adobe
Skilled in project coordination, employee engagement strategies, and campaign execution, delivering measurable improvements in internal team outcomes and external brand performance

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Marketing Coordinator at The Chang School of Continuing Education - TMU
April 1, 2025 - Present
Created and managed monthly content calendars and original campaigns, increasing social engagement by 25% in three months. Designed and scheduled social content in Canva, coordinated posts, and implemented lead-nurturing posts with UTM tracking, boosting web traffic and engagement. Produced stakeholder sharing kits and conducted a full social media audit to improve brand consistency and expand reach across partner networks.
Marketing Coordinator Intern at Business Career Hub (BCH) - TMU
August 1, 2024 - October 14, 2025
Managed Instagram and LinkedIn marketing via Hootsuite; analyzed campaign performance with Meta Business Suite and Google Analytics; coordinated and executed four monthly content calendars/campaigns promoting AI chatbot service and BCH resources; designed brand kits, logos, and promotional materials for six Career Prep Programs, improving brand recognition and supporting employer-student connections.
Communications Intern at Prospector's and Developers Association of Canada (PDAC)
April 1, 2024 - October 14, 2025
Managed the Media Centre at the 2024 PDAC Convention, oversaw media accreditation, social media, and communications for 24K+ attendees. Handled international visa letters, press releases, media lists, website updates, and design enhancements in Figma; created a media kit, scheduled daily posts, and conducted keyword/SEO analysis to boost visibility and engagement. Monitored Google and LinkedIn Ads, produced Excel performance reports, and used Meltwater insights to optimize social strategies for targeted audiences.
Marketing Coordinator Intern at TribalScale
August 1, 2023 - October 14, 2025
Managed and coordinated the external monthly newsletter on HubSpot with software engineers, resulting in effective communication of technology updates and company news. Created quarterly analytics reports and co-wrote a highly trafficked blog; collaborated with web development to audit and edit website content for keyword optimization and SEO, enhancing site performance and search visibility. Worked with PR and sales teams using LinkedIn and HubSpot to generate contact lists and campaign emails, improving outreach and lead generation.
VP of Marketing at Ted Rogers Economics Society
June 1, 2024 - October 14, 2025
Led marketing initiatives for society activities; increased Instagram engagement by 354% in one month, reaching 5,912 new accounts. Implemented campaigns to boost social media engagement and event attendance; delegated tasks to Marketing Associates to ensure efficient campaign execution; organized alumni network events to expand outreach and networking.
Marketing Team Lead at Ted Rogers Management Conference
June 1, 2025 - October 14, 2025
Led the design of the new TRM Conference website and supported the corporate relations team; contributed to enhanced online presence and increased delegate applications. Produced and executed unique marketing campaigns and newsletters, resulting in 400 new delegate applications; analyzed social media statistics to assess campaign effectiveness and guide future strategies.

Education

Bachelor of Commerce (Honours) - Marketing Management Major, HR Management Minor at Toronto Metropolitan University (TMU), Ted Rogers School of Management
September 1, 2020 - April 1, 2025

Qualifications

Power of Excel: Business Fundamentals Badge
January 11, 2030 - October 14, 2025
Meta Digital Marketing Associate Certification
January 11, 2030 - October 14, 2025
HubSpot Marketing Software Certification
January 11, 2030 - October 14, 2025
TRSM Leadership Excellence Badge
January 11, 2030 - October 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

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