I’m a freelance multidisciplinary designer and creative director with a strong background in fashion, visual communication, and graphic design. With experience founding and leading two companies, I specialize in creating compelling pitch decks, brand presentations, and high-impact visual storytelling. I bring deep expertise in graphic design, which I also teach at a prestigious fashion school, ensuring top-tier knowledge of design principles and tools. What sets me apart is my ability to blend creativity with business insight, delivering clear, professional, and engaging presentations that resonate with clients and investors in the fashion and creative industries. Employment and project experience Founder & Creative Director Purple Desk Studio January 2020 - Present Fashion Design & Graphic Design Educator Leading Fashion School September 2022 - Present Freelance Designer Various Clients 2018 - Present _January 2019 - March 2019_…

Nada Hassan Hamad

I’m a freelance multidisciplinary designer and creative director with a strong background in fashion, visual communication, and graphic design. With experience founding and leading two companies, I specialize in creating compelling pitch decks, brand presentations, and high-impact visual storytelling. I bring deep expertise in graphic design, which I also teach at a prestigious fashion school, ensuring top-tier knowledge of design principles and tools. What sets me apart is my ability to blend creativity with business insight, delivering clear, professional, and engaging presentations that resonate with clients and investors in the fashion and creative industries. Employment and project experience Founder & Creative Director Purple Desk Studio January 2020 - Present Fashion Design & Graphic Design Educator Leading Fashion School September 2022 - Present Freelance Designer Various Clients 2018 - Present _January 2019 - March 2019_…

Available to hire

I’m a freelance multidisciplinary designer and creative director with a strong background in fashion, visual communication, and graphic design. With experience founding and leading two companies, I specialize in creating compelling pitch decks, brand presentations, and high-impact visual storytelling. I bring deep expertise in graphic design, which I also teach at a prestigious fashion school, ensuring top-tier knowledge of design principles and tools. What sets me apart is my ability to blend creativity with business insight, delivering clear, professional, and engaging presentations that resonate with clients and investors in the fashion and creative industries.

Employment and project experience

Founder & Creative Director Purple Desk Studio
January 2020 - Present

Fashion Design & Graphic Design Educator Leading Fashion School
September 2022 - Present

Freelance Designer Various Clients
2018 - Present

January 2019 - March 2019

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Language

French
Fluent
English
Fluent
Arabic
Fluent

Work Experience

Sales Associate at LE LABO Fragrances
October 1, 2017 - October 21, 2025
Advice and sale of luxury fragrances, inventory management, and maintenance of the sales space, offering a personalized customer experience in a high-end environment.
Corner Manager at AVNIER
January 1, 2018 - October 21, 2025
Management of the AVNIER brand corner at Citadium, supervision of sales, stock management and team, while ensuring an exceptional customer experience.
Junior Knitwear Designer at CASABLANCA
September 1, 2020 - October 21, 2025
Design of knitwear collections, pattern development, material selection and coordination with production teams to ensure the quality of creations.
Freelance Merch Designer at TheKooshLab
November 1, 2022 - October 21, 2025
Creation of merchandising concepts for music artists, labels, magazines and event collectives such as 99GINGER, Kojey Radical, GAUCHO WORLD, Roche Musique... Artistic direction for the design of visuals, clips and graphic materials, event management and campaigns.
Co-Founder/AD at Purple Desk Studio
April 1, 2025 - October 21, 2025
Co-founder and artistic director of the agency, managing creative projects for fashion and luxury brands. Supervision of production, studio coordination, team management and development of commercial strategy and visual communication.
Co-Founder/AD at TROOSS
February 1, 2024 - Present
Co-founder of the brand, management of artistic direction and collections. Achieved a turnover of +150K€ in the Middle East in 2024 through targeted digital marketing and media buying strategies.
Tutor at Istituto Marangoni
April 1, 2025 - Present
Teaching Digital Fundamentals for fashion design, focusing on Adobe Suite and Procreate for creative development and technical execution. Instruction in knitwear design, guiding students through conceptualization, material exploration, and realization of knitwear projects. Workshops and individualized mentorship.
Sales Associate at LE LABO Fragrances
October 1, 2017 - October 21, 2025
Advised and sold luxury fragrances, managed inventory, and maintained a high-end sales space to deliver personalized customer experiences.
Corner Manager at AVNIER
January 1, 2018 - October 21, 2025
Managed AVNIER brand corner at Citadium, supervised sales and stock, and led a small team while ensuring an exceptional customer experience.
Junior Knitwear Designer at CASABLANCA
September 1, 2020 - October 21, 2025
Designed knitwear collections, developed patterns, selected materials, and coordinated with production to ensure quality.
Freelance Merch Designer at TheKooshLab
November 1, 2022 - October 21, 2025
Created merchandising concepts for music artists, labels, magazines, and event collectives; provided artistic direction for visuals, clips and campaigns; managed events.
Co-Founder/AD at Purple Desk Studio
April 1, 2025 - October 21, 2025
Co-founded and directed creative agency; oversaw production, studio coordination, team development, and commercial strategy.
Co-Founder/AD at TROOSS
February 1, 2024 - Present
Co-founded brand; directed artistic direction and collections; leveraged digital marketing and media buying to achieve turnover growth in the Middle East.
Tutor (Digital Fundamentals & Knitwear) at Istituto Marangoni
April 1, 2025 - Present
Teaching Digital Fundamentals for fashion design (Adobe Suite, Procreate) and knitwear design; providing workshops and mentorship.
Sales Associate at LE LABO Fragrances
October 1, 2017 - October 21, 2025
Advice and sale of luxury fragrances, inventory management, and maintenance of the sales space, offering a personalized customer experience in a high-end environment.
Corner Manager at AVNIER
January 1, 2018 - October 21, 2025
Management of the AVNIER brand corner at Citadium, supervision of sales, stock management and team, while ensuring an exceptional customer experience.
Junior Knitwear Designer at CASABLANCA
September 1, 2020 - October 21, 2025
Design of knitwear collections, pattern development, material selection and coordination with production teams to ensure the quality of creations.
Freelance Merch Designer at TheKooshLab
November 1, 2022 - October 21, 2025
Creation of merchandising concepts for music artists, labels, magazines and event collectives; artistic direction for the design of visuals, clips and graphic materials, event management and campaigns.
Tutor Digital Fundamentals & Knitwear Design at Istituto Marangoni
April 1, 2025 - Present
Teaching Digital Fundamentals for fashion design (Adobe Suite and Procreate) and knitwear design, guiding students through conceptualization, material exploration, and realization of knitwear projects; workshops and mentorship.

Education

BA Management de la Mode & du Luxe at MODART International, Paris
September 1, 2015 - June 1, 2017
Preparatory Class for Art Schools at Atelier De Sèvres, Paris
September 1, 2017 - June 1, 2018
BA Fashion Design & Knitwear at Central Saint Martins UAL, London
September 1, 2019 - June 1, 2022
BA Management de la Mode & du Luxe at MODART International
September 1, 2015 - June 1, 2017
Preparatory Class for Art Schools at Atelier De Sèvres
September 1, 2017 - June 1, 2018
BA Fashion Design & Knitwear at Central Saint Martins UAL
September 1, 2019 - June 1, 2022
BA Management de la Mode & du Luxe at MODART International (Paris)
September 1, 2015 - June 1, 2017
Preparatory Class for Art Schools at Atelier De Sèvres (Paris)
September 1, 2017 - June 1, 2018
BA Fashion Design & Knitwear at Central Saint Martins UAL (London)
September 1, 2019 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Other, Education
    paper PORTFOLIO 2025
    portofolio creativedirection artdirection graphicdesign fashiondesign business textiledesigner adobesuite stytling projectmanagement webdesigner UIUX…