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I’m Naddyra Ridzkya Alfridanto, a marketing professional with 4+ years of experience across FMCG, tech, and international markets (the U.S. and Indonesia). I specialize in integrated marketing and go-to-market strategy, with a strong foundation in marketing analytics—backed by a master’s degree from NYU (Marketing Analytics, Summa Cum Laude, GPA 3.97). I enjoy turning data into actionable insights to improve brand visibility, engagement, and performance. Across my roles, I’ve led influencer and social media marketing in the U.S., driven B2B digital growth and lead generation, and managed multi-brand campaigns for regional launches. I’m also experienced in compliance-focused risk screening and due diligence, which helps me work with strong operational discipline. I’m known for planning campaigns end-to-end, collaborating across teams, and delivering measurable results—like revenue uplift and first-time client conversion from marketing efforts.…I’m Naddyra Ridzkya Alfridanto, a marketing professional with 4+ years of experience across FMCG, tech, and international markets (the U.S. and Indonesia). I specialize in integrated marketing and go-to-market strategy, with a strong foundation in marketing analytics—backed by a master’s degree from NYU (Marketing Analytics, Summa Cum Laude, GPA 3.97). I enjoy turning data into actionable insights to improve brand visibility, engagement, and performance. Across my roles, I’ve led influencer and social media marketing in the U.S., driven B2B digital growth and lead generation, and managed multi-brand campaigns for regional launches. I’m also experienced in compliance-focused risk screening and due diligence, which helps me work with strong operational discipline. I’m known for planning campaigns end-to-end, collaborating across teams, and delivering measurable results—like revenue uplift and first-time client conversion from marketing efforts.

Naddyra Ridzkya Alfridanto

Marketing Strategist, Digital Marketer, Brand Strategist, +1

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I’m Naddyra Ridzkya Alfridanto, a marketing professional with 4+ years of experience across FMCG, tech, and international markets (the U.S. and Indonesia). I specialize in integrated marketing and go-to-market strategy, with a strong foundation in marketing analytics—backed by a master’s degree from NYU (Marketing Analytics, Summa Cum Laude, GPA 3.97). I enjoy turning data into actionable insights to improve brand visibility, engagement, and performance. Across my roles, I’ve led influencer and social media marketing in the U.S., driven B2B digital growth and lead generation, and managed multi-brand campaigns for regional launches. I’m also experienced in compliance-focused risk screening and due diligence, which helps me work with strong operational discipline. I’m known for planning campaigns end-to-end, collaborating across teams, and delivering measurable results—like revenue uplift and first-time client conversion from marketing efforts.…I’m Naddyra Ridzkya Alfridanto, a marketing professional with 4+ years of experience across FMCG, tech, and international markets (the U.S. and Indonesia). I specialize in integrated marketing and go-to-market strategy, with a strong foundation in marketing analytics—backed by a master’s degree from NYU (Marketing Analytics, Summa Cum Laude, GPA 3.97). I enjoy turning data into actionable insights to improve brand visibility, engagement, and performance. Across my roles, I’ve led influencer and social media marketing in the U.S., driven B2B digital growth and lead generation, and managed multi-brand campaigns for regional launches. I’m also experienced in compliance-focused risk screening and due diligence, which helps me work with strong operational discipline. I’m known for planning campaigns end-to-end, collaborating across teams, and delivering measurable results—like revenue uplift and first-time client conversion from marketing efforts.

Available to hire

I’m Naddyra Ridzkya Alfridanto, a marketing professional with 4+ years of experience across FMCG, tech, and international markets (the U.S. and Indonesia). I specialize in integrated marketing and go-to-market strategy, with a strong foundation in marketing analytics—backed by a master’s degree from NYU (Marketing Analytics, Summa Cum Laude, GPA 3.97). I enjoy turning data into actionable insights to improve brand visibility, engagement, and performance.

Across my roles, I’ve led influencer and social media marketing in the U.S., driven B2B digital growth and lead generation, and managed multi-brand campaigns for regional launches. I’m also experienced in compliance-focused risk screening and due diligence, which helps me work with strong operational discipline. I’m known for planning campaigns end-to-end, collaborating across teams, and delivering measurable results—like revenue uplift and first-time client conversion from marketing efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Beginner

Work Experience

Compliance Officer at BRI New York, New York, NY

April 1, 2025 - November 1, 2025

Conducted daily screening for up to 200 transactions to identify sanctions and suspicious activity risks. Strengthened operational compliance through internal controls and enhanced due diligence (EDD).

Senior Marketing Strategist - US Market

January 1, 2025 - Present

Manage influencer marketing strategies for the U.S. market, driving brand visibility, engagement, and campaign performance across social media channels and e-commerce.

Digital Marketing Intern at Oxyia USA (SAP & Enterprise IT Services Company)

June 1, 2024 - April 1, 2025

Drove B2B digital marketing strategy, including communication, data collection, and campaign performance evaluation to increase customer engagement and lead generation. Secured the first client conversion from marketing efforts for Oxyia USA.

Strategic Consulting Project - Marketing (NYU SP S) at New York University

September 1, 2023 - December 1, 2023

Led a 5-person team to design a digital news experience focused on improving user retention and viewership. Conducted market research, developed interface mockups, and presented actionable insights to senior leadership.

Brand Manager at Spice Islands Distilling Co.

January 1, 2022 - June 1, 2022

Directed nationwide campaigns and activations for Happy Soju, including event activations, key account partnerships, trade promotions, P&L management, and creative asset development. Achieved a 15% revenue uplift and local Soju category market leader position in H1 2022.

Campaign Planning Manager (Brand Manager) at British American Tobacco (and West Borneo, Indonesia)

April 1, 2020 - December 1, 2020

Coordinated successful market launch of five local portfolio brands, overseeing and managing brand campaigns, sales programs, consumer insights, and creative asset development.

Management Trainee - Global Graduate Marketing at British American Tobacco (West Borneo, Indonesia)

December 1, 2018 - April 1, 2020

Owned next-generation category omnichannel marketing, shaping brand identity and O2O customer experience campaigns for New Product Development (NPD). Optimized sales operations in Ketapang, West Borneo by increasing retail penetration and distributor engagement; acquired 100+ retail partners and 10+ wholesalers in four months. Earned Best in Practice Award (BAT Asia Pacific 2019) for marketing excellence.