Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
Turkish
Intermediate
Arabic
Intermediate
Work Experience
Creative Manager at Adam’s Milk & Foods (ARD Foods)
October 1, 2024 - PresentManaging creative projects from briefs provided by the Senior Marketing Manager. Leading conceptualization and layout preparation using photography, illustration, and digital tools. Overseeing branding design, outdoor media, and creating print and digital marketing materials. Guiding junior designers in mock-up creation to present final product concepts. Coordinating photography and vendor selection to ensure quality outcomes. Handling exhibition booth and promotional displays, activations, newsletters, ecommerce campaigns, and digital/social media content to enhance brand visibility and engagement.
Design Lead / Digital Content Specialist at SAECOM FBA PRO, Vancouver, British Columbia, Canada
August 1, 2023 - PresentReceiving project briefs from client servicing managers and preparing comprehensive design layouts including hand sketches and computer-generated visuals. Collaborating with the Creative Director in idea generation and art direction. Handling branding, corporate identity, and outdoor media design. Supervising junior designers and mockup development for client presentations. Coordinating photographic shoots to align collateral designs. Creating various marketing print pieces and promotional exhibition displays. Developing activation ideas and managing newsletters, ecommerce campaigns, and product photography aimed at enhancing brand impact.
Art Director / Lead Designer at Restart Branding Solutions, Lahore, Pakistan
August 1, 2023 - August 30, 2025Led design teams in delivering innovative branding solutions, corporate identities, and design layouts for multiple clients. Focused on high-quality outputs in print and digital media over a six-year period.
Art Director / Lead Designer at Global Business Services, Dubai Knowledge Village, Dubai (U.A.E)
December 31, 2016 - August 30, 2025Provided art direction and led creative design efforts to help businesses establish strong brand identities and marketing collateral while working in a dynamic, international environment.
Senior Graphic Designer at Venus Advertising, Dubai, U.A.E.
August 31, 2006 - August 30, 2025Conceptualized and executed graphic design projects including branding and advertising campaigns for diverse clients in Dubai's competitive market.
Art Director at Melange, Lahore, Pakistan
December 31, 2004 - August 30, 2025Managed creative projects and directed design teams to produce high-impact visual content and brand materials within Pakistan.
Senior Visualizer at Publicis International, Lahore, Pakistan
December 31, 2003 - August 30, 2025Created advanced visual concepts and supported major advertising campaigns, combining creative visuals and strategic brand messaging.
Senior Graphic Designer at Prestige Communication (affiliated with Grey Worldwide), Lahore, Pakistan
December 31, 2002 - August 30, 2025Produced marketing and branding collateral for high-profile clients collaborating closely with creative teams to ensure brand consistency and effectiveness.
Visualizer at Publicis International, Lahore, Pakistan
December 31, 2001 - August 30, 2025Assisted in developing creative visual concepts and campaign materials under supervision, honing design skills and advertising insights.
Art Director at Creative Mind Advertising, Dubai, U.A.E.
September 1, 2014 - August 30, 2025Directed creative strategy and design development for advertising campaigns within Dubai's vibrant commercial advertising sector.
Lead Designer / Creative Head at XYZ Communication (Nazih Group), Sharjah, U.A.E.
December 31, 2012 - August 30, 2025Led creative teams and development of branding and marketing designs, planning and executing projects to elevate client brand presence.
Creative Manager at Adam’s Milk & Foods (ARD Foods)
October 1, 2024 - PresentResponsible for receiving project briefs from senior marketing management, creating comprehensive layouts and design concepts including photography and illustration, guiding junior designers in product mockups for client presentations, overseeing branding, outdoor media, and exhibition booth designs. Also led activations, newsletters, e-commerce campaigns, digital & social media content development, and store branding including listing images and A+ content.
Design Lead / Digital Content Specialist at SAECOM FBA PRO, Vancouver, British Columbia, Canada
August 1, 2023 - PresentWorked on project briefs from client servicing managers, conceptualizing design layouts and imagery including photography and computer-generated imagery. Collaborated with Creative Director as an Art Director to generate ideas and concepts. Managed branding, corporate identity, outdoor media, and production of print collateral. Guided junior designers in mockups, coordinated photo shoots, developed newsletters, e-commerce campaigns, product photography, promotional displays, and exhibition stands.
Art Director / Lead Designer at Restart Branding Solutions, Lahore, Pakistan
August 1, 2023 - August 30, 2025Led design and art direction for branding and marketing solutions. Directed creative projects and teams from January 2017 until August 2023, managing comprehensive design tasks and campaigns.
Art Director / Lead Designer at Global Business Services, Dubai Knowledge Village, Dubai (U.A.E)
December 1, 2016 - August 30, 2025Provided art direction and lead design responsibilities contributing to various creative projects from September 2014 to December 2016.
Senior Graphic Designer at Venus Advertising, Dubai, U.A.E.
August 1, 2006 - August 30, 2025Held senior-level graphic design responsibilities from December 2004 to August 2006, producing advertising materials and collaborating on creative projects.
Art Director at Melange, Lahore, Pakistan
December 1, 2004 - August 30, 2025Directed art and design projects during the period of 2003 to 2004.
Senior Visualizer at Publicis International, Lahore, Pakistan
December 1, 2003 - August 30, 2025Worked as senior visualizer between 2002 and 2003, creating visual concepts and materials.
Senior Graphic Designer at PRESTIGE COMMUNICATION (Affiliated with Grey Worldwide), Lahore, Pakistan
December 1, 2002 - August 30, 2025Performed senior graphic design duties from 2001 to 2002, developing creative designs in advertising.
Visualizer at Publicis International, Lahore, Pakistan
December 1, 2001 - August 30, 2025Worked as visualizer in advertising between 2000 and 2001.
Art Director at Creative Mind Advertising, Dubai, U.A.E.
September 1, 2014 - August 30, 2025Managed art direction tasks from July 2013 to September 2014.
Lead Designer / Creative Head at XYZ Communication (Nazih Group Sharjah, U.A.E.)
December 1, 2012 - August 30, 2025Served as lead designer and creative head from August 2006 to December 2012, overseeing creative design projects and teams.
Creative Manager at Adam’s Milk & Foods (ARD Foods)
October 1, 2024 - PresentReceives briefs from the Senior Marketing Manager and leads end-to-end design work, including conceptual layouts, photography and CGI, and branding across print and outdoor media. Guides junior designers, coordinates with photographers and processing vendors, and ensures print-ready deliverables. Develops layouts for magazines, newsletters, brochures, tria ds, banners, and packaging; designs exhibition booths and promotional displays; contributes activations ideas, newsletters, and e-commerce campaigns; creates listing images, storefronts, and Brand Stories for online channels; oversees digital and social media content and the overall branding strategy.
Design Lead / Digital Content Specialist at SAECOM FBA PRO
August 20, 2023 - PresentReceives briefs from client servicing; conceptualizes and develops comprehensive design layouts using photography, illustration, and CGI. Works closely with Creative Directors as an Art Director, handling branding design, corporate identity, and outdoor media. Guides junior designers, coordinates photography and processing vendors, provides art coordination on shoots, creates images and logos, and develops layouts for print pieces and promotional displays. Leads newsletters, ecommerce campaigns, and product photography for ecommerce.
Art Director / Lead Designer at Restart Branding Solutions
August 1, 2023 - September 29, 2025Oversees branding and design projects across brochures, tradeshows, packaging, magazines, newsletters, and promotional materials. Creates print-ready layouts, directs exhibition displays, and contributes to activations and ecommerce campaigns. Mentors designers, coordinates with photographers and vendors, and ensures cohesive brand storytelling across all collateral.
Art Director at Global Business Services Dubai Knowledge Village
December 1, 2016 - September 29, 2025Provides art direction for corporate branding and outdoor media. Develops layouts for magazines, newsletters, brochures, and packaging. Collaborates with marketing teams, guides junior designers, and ensures consistency of brand identity across campaigns and collateral.
Senior Graphic Designer at Venus Advertising
August 1, 2006 - September 29, 2025Creates visual concepts, typography, and layouts for campaigns. Produces print-ready artwork for advertising and branding projects and collaborates with creative and account teams to meet client objectives.
Graphic Designer at Melange
January 1, 2004 - September 29, 2025Develops brand visuals, print layouts, and design assets for client projects, contributing to multi-channel campaigns including print and digital.
Senior Visualizer at Publicis International (Lahore)
January 1, 2003 - September 29, 2025Produces visual concepts and layouts as part of the creative team, translating briefs into compelling visuals for campaigns and presentations.
Senior Graphic Designer at Prestige Communications (Affiliated with Grey Worldwide)
January 1, 2002 - September 29, 2025Crafts graphic designs and layouts for campaigns, ensuring brand consistency and high-quality visuals across media.
Visualizer at Publicis International (Lahore)
January 1, 2001 - September 29, 2025Develops visual concepts and layouts to support campaign ideas and client presentations.
Art Director at Creative Mind Advertising
September 1, 2014 - September 29, 2025Leads creative direction and design execution for campaigns, overseeing concept development, art direction, and production.
Lead Designer / Creative Head at XYZ Communication (Nazih Group)
December 1, 2012 - September 29, 2025Head of design shaping brand visuals and creative strategy for campaigns and corporate materials across the UAE. Oversees design team and client-facing deliverables.
Creative Manager at Adam’s Milk & Foods (ARD Foods)
October 1, 2024 - PresentCurrently responsible for briefing from the Senior Marketing Manager, conceptualizing and producing comprehensive design layouts (print, digital, photography, illustration), branding and outdoor media, guiding junior designers, coordinating with photographers and processing vendors, creating magazine layouts, exhibition booths, promotional displays, newsletters, ecommerce campaigns, listing images, and maintaining brand storytelling across channels.
Design Lead / Digital Content Specialist at SAECOM FBA PRO
August 1, 2023 - PresentBrings briefs from client servicing, conceptualizes and delivers detailed layouts using photography, illustration, and CGI. Collaborates with Creative Director as an Art Director, develops branding, corporate identity and outdoor media, guides junior designers, coordinates photo selections, and oversees layouts for magazines, newsletters, brochures, packaging, banners, and ecommerce campaigns; provides art coordination on photography shoots.
Art Director / Lead Designer at Restart Branding Solutions
August 1, 2023 - September 29, 2025Leads branding design and print/digital layouts, supervises design team, develops exhibition stands and promotional displays, creates newsletters and ecommerce campaigns, develops product imagery and listing content, and oversees brand storytelling across multiple channels.
Art Director / Lead Designer at Global Business Services
December 1, 2016 - September 29, 2025Conceptualizes layouts, branding design, corporate identity and outdoor media. Oversees designers, coordinates with photographers, and produces layouts for magazines, newsletters, brochures, banners, packaging, and promotional displays; develops activations, newsletters, and ecommerce campaigns; integrates product photography for collateral.
Art Director at Venus Advertising
August 1, 2006 - September 29, 2025Senior Graphic Designer / Art Director; leads design for advertising campaigns and brand visuals across print and digital media, coordinating with photographers and vendors to deliver print-ready and campaign-ready artwork.
Senior Graphic Designer at XYZ Communication (Nazih Group)
December 1, 2012 - September 29, 2025Directed design initiatives, leading creative output and brand visuals for client campaigns within the UAE region; collaborated with cross-functional teams to deliver cohesive design solutions.
Art Director at Creative Mind Advertising
September 1, 2014 - September 29, 2025Led art direction and design projects for advertising campaigns in Dubai; supervised junior designers and produced compelling print and digital collateral.
Art Director / Lead Designer at Global Business Services Dubai Knowledge Village
December 1, 2016 - September 29, 2025Directed branding and design projects, integrated corporate identity across outdoor and digital media, and led design teams to deliver cohesive collateral for campaigns and exhibitions.
Art Director / Lead Designer at Restart Branding Solutions
August 1, 2023 - September 29, 2025See above entry for Restart Branding Solutions (duplicate in chain).
Design Lead / Digital Content Specialist at SAECOM FBA PRO
August 1, 2023 - PresentSee above SAECOM FBA PRO entry.
Creative Manager at Adam’s Milk & Foods (ARD Foods)
October 1, 2024 - PresentSee above Adam’s Milk & Foods entry.
Education
Bachelor of Design at National College of Arts, Lahore, Pakistan
January 11, 2030 - March 1, 2000Bachelor of Design at National College of Arts, Lahore, Pakistan
April 7, 1996 - March 1, 2000Bachelor of Design at National College of Arts, Lahore, Pakistan
April 7, 1996 - March 1, 2000Bachelor of Design at National College of Arts, Lahore, Pakistan
March 1, 2000 - September 29, 2025Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Software & Internet, Education, Other
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