Behavioral UX Researcher with 10+ years conducting end-to-end product research in complex digital environments. I design and lead generative and evaluative studies — interviews, usability testing, surveys and behavioral analysis — translating findings into clear product decisions and roadmap direction. At Banco do Brasil, I led research for a large-scale digital platform used by thousands of users, improving comprehension, usability and engagement while supporting cross-functional teams (design, product and analytics). My work focuses on user behavior, decision-making and trust — including AI-mediated experiences — ensuring products are understandable, usable and aligned with real user needs.…Behavioral UX Researcher with 10+ years conducting end-to-end product research in complex digital environments. I design and lead generative and evaluative studies — interviews, usability testing, surveys and behavioral analysis — translating findings into clear product decisions and roadmap direction. At Banco do Brasil, I led research for a large-scale digital platform used by thousands of users, improving comprehension, usability and engagement while supporting cross-functional teams (design, product and analytics). My work focuses on user behavior, decision-making and trust — including AI-mediated experiences — ensuring products are understandable, usable and aligned with real user needs.WWWW…