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Work experience· 8 roles

Strategic Brand & Product Marketing Lead (Consulting Mandate) · Caarisma Consumer — AI Beauty-TechDec 2023 – Present · 3 yrs

Brand architecture for AI-powered aesthetic technology; product-market positioning; B2C & B2B narratives; building digital authority infrastructure and launch strategy.

Strategic Brand & Marketing Architect · PMC Private Medical Center BerlinMay 2023 – Present · 3 yrs 7 mos

Strategic brand positioning for a private premium medical practice; marketing architecture; digital authority; SEO-structured website framework; conversion alignment and performance marketing advisory.

Chief Operating Officer (Freelance Executive Mandat) · Cosmiq Universe — AI Transmedia StartupDec 2020 – Apr 2022 · 1 yr 5 mos

Led the operational and strategic development of an AI-driven transmedia startup; responsible for product, brand and digital marketing; integration of AI technologies in creative and operational systems; paid growth strategy, NFT collection and campaign performance; cross-functional leadership across creative, technical and marketing units.

Brand Strategy, Marketing & Rebranding Lead (Freelance) · One Day Care — Dermaceutic Skincare BrandDec 2016 – Feb 2018 · 1 yr 3 mos
Founder & Strategic Brand Architect · Aesthetic Branding ConceptsJun 2016 – Present · 10 yrs 6 mos
Freelance Sales / Counter Manager · Kryolan Professional Make-upJan 2015 – Jan 2016 · 1 yr 1 mo
Campaign Marketing – Fashion Department · Zalando SEJan 2012 – Jan 2013 · 1 yr 1 mo
Counter Manager & Educational Manager · L’Oréal Luxe Division — Kiehl’s DeutschlandSep 2006 – May 2015 · 8 yrs 9 mos

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