Skills
Experience Level
Language
German
Fluent
English
Advanced
Work Experience
Strategic Brand & Product Marketing Lead (Consulting Mandate) at Caarisma Consumer — AI Beauty-Tech
December 1, 2023 - PresentBrand architecture for AI-powered aesthetic technology; product-market positioning; B2C & B2B narratives; building digital authority infrastructure and launch strategy.
Strategic Brand & Marketing Architect at PMC Private Medical Center Berlin
May 1, 2023 - PresentStrategic brand positioning for a private premium medical practice; marketing architecture; digital authority; SEO-structured website framework; conversion alignment and performance marketing advisory.
Chief Operating Officer (Freelance Executive Mandat) at Cosmiq Universe — AI Transmedia Startup
December 1, 2020 - April 1, 2022Led the operational and strategic development of an AI-driven transmedia startup; responsible for product, brand and digital marketing; integration of AI technologies in creative and operational systems; paid growth strategy, NFT collection and campaign performance; cross-functional leadership across creative, technical and marketing units.
Brand Strategy, Marketing & Rebranding Lead (Freelance) at One Day Care — Dermaceutic Skincare Brand
December 1, 2016 - February 1, 2018Complete brand repositioning for a dermaceutical skincare line; new brand identity; packaging redesign; premium retail rollout in KaDeWe, Müller, Pieper and selected perfumeries in Germany and Austria.
Founder & Strategic Brand Architect at Aesthetic Branding Concepts
June 1, 2016 - PresentManage strategic brand positioning, marketing architecture and digital systems for a diverse client base including founders, doctors, med-tech ventures, luxury brands and growth-driven businesses across Germany, Europe and international markets. Responsibilities include strategic brand positioning, digital authority development, conversion-focused website architecture and SEO infrastructure, paid growth design and executive-level advisory. Over 20 years of experience, 10+ years independently.
Freelance Sales / Counter Manager at Kryolan Professional Make-up
January 1, 2015 - January 1, 2016Freelance sales representative supporting makeup professionals and brand marketing efforts.
Campaign Marketing – Fashion Department at Zalando SE
January 1, 2012 - January 1, 2013Fashion campaigns and marketing for Zalando; involvement in fashion department campaigns.
Counter Manager & Educational Manager at L’Oréal Luxe Division — Kiehl’s Deutschland
September 1, 2006 - May 1, 2015Led the market launch of Kiehl’s in Germany; established first counter; integration in KaDeWe; brand building from ground up; team leadership; in-store campaigns and activations.
Education
Qualifications
Industry Experience
Retail, Healthcare, Life Sciences, Software & Internet, Professional Services, Consumer Goods
Skills
Experience Level
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