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Data-driven Digital Marketing & Performance Specialist with 8+ years of experience managing full-funnel paid media strategies across Google Ads, Meta, Email Marketing, and LinkedIn. Known for optimizing campaigns, improving ROI/ROAS, and turning analytics into actionable insights for international clients. Experienced in fast-paced agency environments, leading tracking and optimization using GA4 and Google Tag Manager, and integrating CRM data (HubSpot) to strengthen targeting and conversion rates. Fluent in English and Spanish, and legally resident in the Netherlands with a valid work permit.…Data-driven Digital Marketing & Performance Specialist with 8+ years of experience managing full-funnel paid media strategies across Google Ads, Meta, Email Marketing, and LinkedIn. Known for optimizing campaigns, improving ROI/ROAS, and turning analytics into actionable insights for international clients. Experienced in fast-paced agency environments, leading tracking and optimization using GA4 and Google Tag Manager, and integrating CRM data (HubSpot) to strengthen targeting and conversion rates. Fluent in English and Spanish, and legally resident in the Netherlands with a valid work permit.

NAHOMI COBB

Digital Marketer, Performance Marketer, PPC Manager, +2

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Data-driven Digital Marketing & Performance Specialist with 8+ years of experience managing full-funnel paid media strategies across Google Ads, Meta, Email Marketing, and LinkedIn. Known for optimizing campaigns, improving ROI/ROAS, and turning analytics into actionable insights for international clients. Experienced in fast-paced agency environments, leading tracking and optimization using GA4 and Google Tag Manager, and integrating CRM data (HubSpot) to strengthen targeting and conversion rates. Fluent in English and Spanish, and legally resident in the Netherlands with a valid work permit.…Data-driven Digital Marketing & Performance Specialist with 8+ years of experience managing full-funnel paid media strategies across Google Ads, Meta, Email Marketing, and LinkedIn. Known for optimizing campaigns, improving ROI/ROAS, and turning analytics into actionable insights for international clients. Experienced in fast-paced agency environments, leading tracking and optimization using GA4 and Google Tag Manager, and integrating CRM data (HubSpot) to strengthen targeting and conversion rates. Fluent in English and Spanish, and legally resident in the Netherlands with a valid work permit.

Available to hire

Data-driven Digital Marketing & Performance Specialist with 8+ years of experience managing full-funnel paid media strategies across Google Ads, Meta, Email Marketing, and LinkedIn. Known for optimizing campaigns, improving ROI/ROAS, and turning analytics into actionable insights for international clients.

Experienced in fast-paced agency environments, leading tracking and optimization using GA4 and Google Tag Manager, and integrating CRM data (HubSpot) to strengthen targeting and conversion rates. Fluent in English and Spanish, and legally resident in the Netherlands with a valid work permit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Dutch

Beginner

Work Experience

Senior Digital Marketing Analyst & Paid Media Strategist at The Smart Media

February 1, 2024 - March 1, 2026

Led paid media strategy and execution across Google Ads, Meta (Facebook & Instagram), email marketing, DMPs, DSPs, and LinkedIn Ads for multiple clients. Built full-funnel strategies focused on acquisition, performance optimization, and ROI growth. Managed tracking and optimization using GA4 and Google Tag Manager, with CRM integration via HubSpot. Analyzed campaign and CRM data to improve targeting and maximize ROAS. Produced performance reporting and strategic recommendations for clients and internal stakeholders.

Digital Marketing & Paid Media Strategist at Havas Media

August 1, 2021 - July 1, 2023

Developed awareness, consideration, and performance strategies across clients in tech, finance, retail, automotive, and SaaS/emerging products. Managed monthly and annual KPIs, budget allocation, and multi-channel optimization. Conducted market, consumer behavior, and trend analysis to improve campaign effectiveness. Supported proposal development and innovation initiatives aligned to client business objectives.

Digital Planner at ViuZ Media

April 1, 2017 - May 1, 2021

Planned, executed, and optimized digital campaigns across multiple channels based on defined KPIs. Conducted performance analysis and reporting with continuous optimization. Worked with DMPs, DSPs, Google Analytics, HubSpot, and CRM platforms. Developed strategic proposals aligned with brand positioning and research insights, supporting ongoing reporting and optimization of digital strategy.