I'm Naiara Lucchiari, a Paid Traffic Specialist focused on ROI across Google Ads, Meta Ads, and LinkedIn Ads. Since August 2018 I work as a freelancer at NL Marketing, handling admin/financial management, client projects, campaign planning and optimization, issue resolution, and analytics using Google Tag Manager and Google Analytics. I also build reports to help clients measure success. Previously I was a Senior Marketing Analyst at Midia 13 and Marketing Assistant at Goobec and Sphera, developing campaigns, goals tracking, copywriting, social media, and process improvements. I hold an MBA in Strategic Management, speak Portuguese natively, and am fluent in English and French. I am organized, analytical, and focused on delivering results. I live in Vinon-sur-Verdon, France, and enjoy continuous learning and sports.

Naiara Lucchiari

I'm Naiara Lucchiari, a Paid Traffic Specialist focused on ROI across Google Ads, Meta Ads, and LinkedIn Ads. Since August 2018 I work as a freelancer at NL Marketing, handling admin/financial management, client projects, campaign planning and optimization, issue resolution, and analytics using Google Tag Manager and Google Analytics. I also build reports to help clients measure success. Previously I was a Senior Marketing Analyst at Midia 13 and Marketing Assistant at Goobec and Sphera, developing campaigns, goals tracking, copywriting, social media, and process improvements. I hold an MBA in Strategic Management, speak Portuguese natively, and am fluent in English and French. I am organized, analytical, and focused on delivering results. I live in Vinon-sur-Verdon, France, and enjoy continuous learning and sports.

Available to hire

I’m Naiara Lucchiari, a Paid Traffic Specialist focused on ROI across Google Ads, Meta Ads, and LinkedIn Ads. Since August 2018 I work as a freelancer at NL Marketing, handling admin/financial management, client projects, campaign planning and optimization, issue resolution, and analytics using Google Tag Manager and Google Analytics. I also build reports to help clients measure success.

Previously I was a Senior Marketing Analyst at Midia 13 and Marketing Assistant at Goobec and Sphera, developing campaigns, goals tracking, copywriting, social media, and process improvements. I hold an MBA in Strategic Management, speak Portuguese natively, and am fluent in English and French. I am organized, analytical, and focused on delivering results. I live in Vinon-sur-Verdon, France, and enjoy continuous learning and sports.

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Language

Portuguese
Fluent
English
Advanced
French
Intermediate

Work Experience

Self-employed Marketing Consultant at NL Marketing
August 1, 2018 - Present
Administrative and financial management; customer project management; planning and following-up campaigns across Google Ads, Meta Ads and LinkedIn Ads; assistance for solving issues on Google and Meta Ads; analysis and creation of goals on customers' websites with Google Tag Manager and Google Analytics; reports development for customers.
Senior Marketing Analyst at Midia 13
January 1, 2020 - October 15, 2025
Planning and following-up campaigns in Google Ads, Meta Ads and LinkedIn Ads; analysis and creation of goals on customers' websites with Google Tag Manager and Google Analytics; reports development for customers.
Marketing Assistant at Goobec
November 1, 2016 - October 15, 2025
Creation and following-up campaigns in Google Ads; Analysis and creation of goals on customers' websites with Google Tag Manager and Google Analytics; reports development for customers.
Marketing Assistant at Sphera
October 1, 2013 - October 15, 2025
Marketing campaigns planning assistant; Copywriter; Social Media; Processes manager.

Education

MBA in Strategic Management at Anhanguera Educacional de Limeira
January 1, 2011 - October 15, 2025
Technology in Marketing Management at Anhanguera Educacional de Limeira
January 1, 2008 - October 15, 2025

Qualifications

Google Ads Certifications (Search, Mobile, Google Shopping and YouTube)
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet