Available to hire
I’m a creative designer with 12 years of experience spanning advertising, tech, heritage, arts, and service sectors. I specialize in graphic design, branding, marketing campaigns, UI/UX, illustration, photography, and video, with a strong eye for cohesive visual language across print, digital, and motion. I enjoy transforming ideas into impact-driven visuals and leading teams to deliver high-quality work.
I’m always exploring new tools and approaches, including generative AI, to accelerate creativity and collaboration. I’m seeking opportunities to broaden my project scope, contribute to ambitious campaigns, and continue growing professionally while shaping meaningful brand experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
Work Experience
Senior Creative Designer at Republic of Singapore Yacht Club
September 30, 2025 - October 9, 2025Led design strategies to strengthen the club’s brand identity as Singapore’s premier member-owned yacht club. Developed assets across print, digital, and social media; collaborated with marketing and events teams to ensure cohesive branding and high-impact campaigns; enhanced member engagement and visibility.
Creative Designer at Republic of Singapore Yacht Club
September 30, 2024 - October 9, 2025Led design strategies to promote seasports activities, lifestyle amenities, and club events; produced visual assets for print, digital, and social platforms; collaborated with marketing and events to deliver cohesive branding and campaigns; improved social engagement.
Graphic Designer at Geniebook
February 28, 2023 - October 9, 2025Produced videos, 2D motion graphics, and dynamic visuals; collaborated with cross-functional teams to deliver on-brand creatives; managed multiple projects and streamlined asset management; launched Chinese language campaign across digital and outdoor media; mentored colleagues.
Freelance Digital Designer at Malay Heritage Foundation (MHF)
March 1, 2022 - PresentDeveloped graphic design and illustration for key programs and publications; oversaw revamp of branding across website and social media; produced e-greetings, posters, EDMs, and book covers; led in inaugural Hari Warisan events; mentored staff.
Digital Design Trainee at Malay Heritage Foundation (MHF)
March 1, 2022 - October 9, 2025Developed graphic design and illustration for programs; supported revamp of branding; produced e-greetings, posters, EDMs; led in Hari Warisan 2021 event; supported fundraising and grants.
Design Consultant at Orgnix Creatives
April 30, 2020 - October 9, 2025Led in-house design projects for public sector clients; branding, marketing materials, and interface design; collaborated with offshore teams and finalised GUI for Android alpha release; supported new business pitches.
Lead Designer at Orgnix Creatives
July 31, 2018 - October 9, 2025Promoted to lead design projects; managed team; delivered major publications and enduring logos for PDPC; collaborated with government clients across multiple agencies; developed versatility and leadership through multi-sector projects.
Graphic Designer at Orgnix Creatives
May 31, 2018 - October 9, 2025Collaborated on publications and infographics for government agencies; coordinated with clients, vendors, freelancers; supported campaigns and pitches; contributed to ongoing client projects.
Creative Lead at Junior Art Lab
February 28, 2019 - October 9, 2025Oversaw branding and marketing for an ed-tech social enterprise; designed graphics, illustrations, materials; supported events; mentored staff in design.
Freelance Graphic Designer & Art Teacher at Angkatan Pelukis Aneka Daya (APAD)
March 31, 2017 - October 9, 2025Provided graphic design services for posters, exhibitions, and catalogs; mentored and taught art to children aged 4-16; participated in exhibitions and galleries; involved with exhibitions dating back to age five.
Senior Creative Designer at Republic of Singapore Yacht Club
September 30, 2025 - October 9, 2025Led design direction and asset production across print, digital, and social media to strengthen the club’s brand identity as Singapore’s premier member-owned yacht club. Collaborated with marketing and events teams to deliver cohesive branding and high-impact campaigns for seasports activities, lifestyle amenities, and club events. Captured photography and videography for major campaigns and events, enhancing visual storytelling and promotional reach.
Creative Designer at Republic of Singapore Yacht Club
October 31, 2024 - October 9, 2025Developed visual assets for print, digital, and social platforms; supported major campaigns and events such as Regatta, Optimist Sailing, and the Bicentennial Celebrations. Ensured brand consistency across channels and collaborated with marketing and events teams to maximize engagement.
Graphic Designer at Geniebook
February 28, 2023 - October 9, 2025Produced videos, 2D motion graphics, and dynamic visuals; collaborated cross-functionally with local and regional teams to deliver on-brand creatives. Managed multiple projects ensuring timely delivery and design precision; created brand guidelines, templates, and final artwork; streamlined photo/video asset management. Led year-end campaigns and contributed to multilingual campaigns including a Chinese language rollout.
Freelance Digital Designer at Malay Heritage Foundation (MHF)
March 1, 2022 - PresentDeveloped graphic design and illustration for key programs and publications; supported branding across website and social channels; oversaw a freelance design team and delivered branded assets for Hari Warisan campaigns. Strengthened social media presence and visual communications for heritage initiatives.
Digital Design Trainee at Malay Heritage Foundation (MHF)
March 31, 2022 - October 9, 2025Participated in a 1-year contract through NYC, developing digital design skills and contributing to branding, publications, and multimedia outputs for heritage programs.
Lead Designer at Orgnix Creatives
July 31, 2018 - October 9, 2025Led design projects for government and public-sector clients, including publications, infographics, and branding for PUB, NLB, NHB, and PDPC. Coordinated with clients, vendors, and freelancers; contributed to pitches with mock-ups and templates; promoted to Lead Designer within five months.
Graphic Designer at Orgnix Creatives
May 31, 2018 - October 9, 2025Delivered major projects for Marsiling Primary School’s 60th anniversary, NHB’s MUSE Bicentennial publication, and enduring logos for the Personal Data Protection Commission (PDPC). Collaborated with multiple government departments and agencies to ensure timely, high-quality delivery.
Design Consultant at Orgnix Creatives
April 30, 2020 - October 9, 2025Led branding and interface design for PageVio, an e-book application; collaborated with offshore developers; finalized GUI for Android alpha release; developed branding assets and marketing templates; shifted from XD to Figma for prototyping.
Creative Lead at Junior Art Lab
February 28, 2019 - October 9, 2025Oversaw creative branding and marketing across social media and website; designed educational graphics and materials; mentored staff in graphic design and illustration to elevate in-house output; supported events and product development.
Freelance Graphic Designer & Art Teacher at Angkatan Pelukis Aneka Daya (APAD)
March 31, 2017 - October 9, 2025Provided posters, exhibition graphics, and catalog design; taught art to children (4–16) in weekend classes; participated in exhibitions and galleries; balanced freelance work with studies at LASALLE.
Senior Creative Designer at Republic of Singapore Yacht Club
September 1, 2025 - October 9, 2025Led design direction and executed strategies to strengthen the club’s brand identity as Singapore’s premier member-owned yacht club. Developed visual assets across print, digital, and social media to promote seasports activities, lifestyle amenities, and club events. Collaborated with marketing and events teams to ensure cohesive branding and high-impact campaigns, enhancing member engagement and public visibility.
Creative Designer at Republic of Singapore Yacht Club
October 1, 2024 - October 9, 2025Led design direction for campaigns and brand collateral across print, digital, and social media; produced creative assets for events and activities; collaborated with marketing and events teams to ensure cohesive branding and timely communications.
Graphic Designer at Geniebook
February 1, 2023 - October 9, 2025Produced videos, 2D motion graphics, and dynamic visuals; collaborated with local and regional teams to deliver on-brand creatives; managed multiple projects ensuring timely delivery and design precision; created brand guidelines, templates, and final artwork; streamlined photo/video asset management; adapted key visuals across platforms and mentored colleagues.
Freelance Digital Designer at Malay Heritage Foundation (MHF)
March 1, 2022 - PresentDeveloped graphic design and illustration for key programs and publications; oversaw a freelance design team; supported revamp of branding across website and social media; produced e-greetings, posters, EDMs, and book covers; led design and multimedia for Hari Warisan 2021; supported fundraising and grants.
Digital Design Trainee at Malay Heritage Foundation (MHF)
March 1, 2022 - October 9, 2025Developed graphic design and illustration for MHF programs; helped revamp branding across digital presence; supported production of e-greetings, posters, EDMs, and book covers.
Design Consultant at Orgnix Creatives
April 1, 2020 - October 9, 2025Led in-house PageVio e-book app project; managed branding, marketing templates, and UI/UX; collaborated with offshore developers and finalized GUI for Android alpha release; developed branding assets and interface designs; applied learnings from a Digital Marketing course to support campaign planning and user engagement.
Creative Lead at Junior Art Lab
February 1, 2019 - October 9, 2025Oversaw creative branding and marketing for Junior Art Lab across social media and its website; designed graphics, illustrations, educational materials, and product collaterals; mentored staff in graphic design and illustration to strengthen the in-house creative team.
Lead Designer at Orgnix Creatives
July 1, 2018 - October 9, 2025Collaborated on publications and infographics for government agencies; managed timelines with clients, design teams, vendors, and freelancers; supported new business pitches with mock-ups and presentation templates; promoted to Lead Designer within 5 months.
Graphic Designer at Orgnix Creatives
May 1, 2018 - October 9, 2025Delivered major projects for PUB (MUIS), NLB, NHB, MHA, IMDA; contributed to long-running logos for the Personal Data Protection Commission (PDPC); collaborated with diverse government clients to ensure timely, high-quality outputs.
Freelance Graphic Designer & Art Teacher at Angkatan Pelukis Aneka Daya (APAD)
March 1, 2017 - October 9, 2025Provided graphic design services for posters, exhibitions, and catalogs; mentored and taught drawing, painting, and illustration to children aged 4–16; participated in exhibitions and galleries to showcase student works.
Senior Creative Designer at Republic of Singapore Yacht Club
September 1, 2025 - October 9, 2025Led and executed design strategies to strengthen the club’s brand identity as Singapore’s premier member-owned yacht club. Developed visual assets across print, digital, and social media platforms to promote seasports activities, lifestyle amenities, and club events. Collaborated with marketing and events teams to ensure cohesive branding and high-impact campaigns, enhancing member engagement and public visibility.
Creative Designer at Republic of Singapore Yacht Club
October 1, 2024 - October 9, 2025Led design direction to strengthen the club’s identity across platforms, produced visuals for print, digital, and social media, and collaborated with marketing and events teams to ensure cohesive branding and high-impact campaigns.
Graphic Designer at Geniebook
February 1, 2023 - October 9, 2025Produced videos, 2D motion graphics, and dynamic visuals; collaborated cross-functionally with local and regional teams to deliver on-brand creatives; managed multiple projects and ensured timely delivery; created brand guidelines, templates, and final artwork; streamlined photo/video asset management; mentored colleagues; launched Chinese language campaign and year-end creative.
Freelance Digital Designer at Malay Heritage Foundation
March 1, 2022 - PresentDeveloped graphic design and illustration for key programs and publications; supported branding revamp, produced e-greetings, posters, EDMs, and book covers; led design for Hari Warisan events and provided freelance photography; mentored staff and supported pro bono work.
Digital Design Trainee at Malay Heritage Foundation
March 1, 2022 - October 9, 2025Developed graphic design and illustration for MHF programs and publications; contributed to branding updates and event materials; supported Hari Warisan 2021 initiatives under NYC partnership.
Design Consultant at Orgnix Creatives
April 1, 2020 - October 9, 2025Led the in-house PageVio e-book app project, managing branding, marketing templates, and UI/UX. Collaborated with offshore developers to finalize the GUI for the Android alpha release; created branding assets and prototyped in XD and later Figma.
Freelance Graphic Designer & Art Teacher at Angkatan Pelukis Aneka Daya (APAD)
March 1, 2017 - October 9, 2025Provided graphic design for posters, exhibitions, and catalogues; designed educational materials; mentored and taught art to children aged 4–16; participated in exhibitions and galleries.
Lead Designer at Orgnix Creatives
July 1, 2018 - October 9, 2025Collaborated on government publications and infographics; engaged directly with clients, coordinated with design teams, vendors and freelancers; contributed to pitches and major campaigns; improved project delivery.
Graphic Designer at Orgnix Creatives
May 1, 2018 - October 9, 2025Delivered design work for government clients including PUB, NLB, NHB; supported branding across projects; collaborated with diverse clients and teams to ensure timely, high-quality delivery.
Senior Creative Designer at Singapore Yacht Club
September 1, 2025 - October 9, 2025Led design strategies to strengthen the club’s brand identity as Singapore’s premier member-owned yacht club; developed assets for print, digital, and social platforms; collaborated with marketing and events teams to ensure cohesive branding and high-impact campaigns; covered major events with photography and videography; enhanced member engagement and visibility.
Creative Designer at Singapore Yacht Club
October 1, 2024 - October 9, 2025Led and executed design strategies to reinforce brand consistency across platforms; produced posters, banners, eDMs, motion graphics, and video content; captured compelling visuals for key events; collaborated with marketing and events teams.
Graphic Designer at Geniebook
February 1, 2023 - October 9, 2025Produced videos, 2D motion graphics, animations, infographics, and dynamic visuals; collaborated cross-functionally with local and regional teams; managed multiple projects, created brand guidelines and templates, streamlined asset management; launched a Chinese-language campaign and led a year-end campaign.
Freelance Digital Designer at Malay Heritage Foundation
March 1, 2022 - PresentDeveloped graphic design and illustration for key programs and publications; supported rebranding across the website and social media; produced e-greetings, posters, EDMs, and book covers; led Hari Warisan multimedia efforts and boosted social media viewership; mentored freelance team.
Digital Design Trainee at Malay Heritage Foundation
March 1, 2022 - October 9, 2025Developed graphic design and illustration for key programs; supported branding revamp; designed academic publications; supervised freelance team; supported Hari Warisan 2021.
Design Consultant at Orgnix Creatives
April 1, 2020 - October 9, 2025Led the PageVio e-book app project, managing branding, templates, and UI/UX; collaborated with offshore developers and finalized GUI for Android alpha; created branding assets and templates; prototyped using XD and learned Figma for prototyping.
Creative Lead at Junior Art Lab
February 1, 2019 - October 9, 2025Oversaw creative branding and marketing across social media and website; designed graphics, illustrations, educational materials; supported events and product creation; mentored staff in design and illustration to strengthen the in-house team.
Lead Designer at Orgnix Creatives
July 1, 2018 - October 9, 2025Collaborated on public sector projects; delivered major works including Marsiling Primary School’s 60th Anniversary, NHB’s MUSE Bicentennial publication, and enduring logos for PDPC; worked with multiple government clients and managed timelines.
Graphic Designer at Orgnix Creatives
May 1, 2018 - October 9, 2025Supported government clients across copyediting, art direction, and graphic design; contributed to long-term brand assets and presentations; promoted to Lead Designer within 5 months.
Freelance Graphic Designer & Art Teacher at Angkatan Pelukis Aneka Daya (APAD)
March 1, 2017 - October 9, 2025Provided design services for posters, exhibitions, and catalogs; mentored and taught art to children (4–16); participated in exhibitions and galleries; supported ongoing member activities and exhibitions.
Education
Bachelor of Arts (Honours) in Design Communication at Goldsmiths’ College, University of London, via LASALLE College of the Arts, Singapore
January 11, 2030 - January 1, 2017Diploma in Communication and Information Design at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2010Professional Diploma in Digital Business (Digital Marketing) at Lithan Academy
January 11, 2030 - January 1, 2019Professional Certificate in Full Stack Web Development Immersive at MAGES Institute of Excellence
January 11, 2030 - January 1, 2021Photography - Camera Operations Certificate at Biz IQ Academy
January 11, 2030 - January 1, 2024WSQ Advertising Strategy Course Certification at Equinet Academy
January 11, 2030 - January 1, 2025Bachelor of Arts (Honours) in Design Communication at Goldsmiths’ College, University of London (via LASALLE College of the Arts, Singapore)
January 11, 2030 - January 1, 2017Diploma in Communication and Information Design at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2010Bachelor of Arts (Honours) in Design Communication at Goldsmiths’ College, University of London (via LASALLE College of the Arts, Singapore)
January 11, 2030 - January 1, 2017Diploma in Communication and Information Design at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2010Bachelor of Arts (Honours) in Design Communication at Goldsmiths’ College, University of London, via LASALLE College of the Arts, Singapore
January 11, 2030 - January 1, 2017Diploma in Communication and Information Design at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2010Bachelor of Arts (Honours) in Design Communication at Goldsmiths’ College, University of London, via LASALLE College of the Arts, Singapore
January 11, 2030 - January 1, 2017Diploma in Communication and Information Design at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2010Professional Diploma in Digital Business (Digital Marketing) at Lithan Academy
January 1, 2019 - October 9, 2025Professional Certificate in Full Stack Web Development Immersive at MAGES Institute of Excellence
January 1, 2021 - October 9, 2025Qualifications
Building a Human Capital in an SME Environment
January 1, 2018 - October 9, 2025Professional Diploma in Digital Business (Digital Marketing)
January 1, 2019 - October 9, 2025Professional Certificate in Full Stack Web Development Immersive
January 1, 2021 - October 9, 2025Photography - Camera Operations Certificate
January 1, 2024 - October 9, 2025WSQ Advertising Strategy Course Certification
January 1, 2025 - October 9, 2025Building a Human Capital in an SME Environment
January 1, 2018 - October 9, 2025Professional Diploma in Digital Business (Digital Marketing)
January 1, 2019 - October 9, 2025Professional Certificate in Full Stack Web Development Immersive
January 1, 2021 - October 9, 2025Photography - Camera Operations Certificate
January 1, 2024 - October 9, 2025WSQ Advertising Strategy Course Certification
January 1, 2025 - October 9, 2025D&AD Award nomination (LASALLE representation)
January 11, 2030 - October 9, 2025Capstone Final Project Distinction – Full Stack Web Development Immersive
January 1, 2021 - June 1, 2021Singapore National Employers Federation – Building a Human Capital in an SME Environment
January 1, 2018 - October 9, 2025Lithan Academy – Professional Diploma in Digital Business (Digital Marketing)
January 1, 2019 - December 1, 2019MAGES Institute – Professional Certificate in Full Stack Web Development Immersive
January 1, 2021 - June 1, 2021Photography - Camera Operations Certificate, Biz IQ Academy
January 1, 2024 - October 9, 2025WSQ Advertising Strategy Course Certification, Equinet Academy
January 1, 2025 - October 9, 2025Building a Human Capital in an SME Environment
January 1, 2018 - October 9, 2025Professional Diploma in Digital Business (Digital Marketing)
January 1, 2019 - October 9, 2025Professional Certificate in Full Stack Web Development Immersive
January 1, 2021 - October 9, 2025Photography - Camera Operations Certificate
January 1, 2024 - October 9, 2025WSQ Advertising Strategy Course Certification
January 1, 2025 - October 9, 2025D&AD Award Nomination
January 11, 2030 - October 9, 2025Capstone Final Project Distinction - Full Stack Web Development Immersive
January 11, 2030 - October 9, 2025Building a Human Capital in an SME Environment
January 1, 2018 - December 31, 2018Professional Diploma in Digital Business (Digital Marketing)
January 1, 2019 - October 9, 2025Professional Certificate in Full Stack Web Development Immersive
January 1, 2021 - October 9, 2025Photography - Camera Operations Certificate
January 1, 2024 - October 9, 2025WSQ Advertising Strategy Course Certification
January 1, 2025 - October 9, 2025Industry Experience
Education, Government, Non-Profit Organization, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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