Nakul Tyagi

Lead full-funnel conversion optimization, shifting focus from campaign-level metrics to landing page, checkout, and booking-flow performance. Own client relationships end-to-end and run client meetings to define KPIs and campaign objectives. Track and report Cost per Booking and Cost per Visit and benchmark them against revenue for profitability-focused budget allocation. Generate qualified B2B leads at an average CPL of ₹100 by building targeted funnels and refining audience segmentation. Use Microsoft Clarity with GA4 to analyze on-site behavior and identify conversion drop-off points for iterative optimization.

Planned, executed, and optimized performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads for international and domestic accounts. Achieved 5× ROAS for an e-commerce brand through iterative testing, audience refinement, and creative optimization. Managed ₹18 lakh/month ad budgets while maintaining profitability and stable performance. Improved conversion rates via A/B testing of creatives, copies, and landing pages and implemented remarketing strategies. Used GA4 and reporting dashboards to track performance and inform optimizations, coordinating with design, content, and sales teams to align paid efforts to business goals.

Managed social media accounts to improve brand visibility and engagement. Coordinated with clients to gather requirements and share campaign updates. Created content ideas, short-form scripts, and captions aligned to brand goals. Supported campaign planning, audience research, and performance tracking.