Namrata Chauhan

Assisting Vietnamese SMEs in driving their commercial buying agenda by enhancing 20% YTD sales and customer experience through the selection and recommendation of the right products. Ensuring that the merchandise strategy is prepared in conjunction with the vision of the business to achieve 50% margin. Executing market research and customer profiling for upcoming season in consideration with the trends of the season. Analyze buying reports to prepare inventory plan for smooth sales operation.

Developed new vendors and maintained existing ones; created RFIs, RFQs and RFPs for buying activities. Collaborated with Suppliers and Technology Team on product and category development of 150+ SKUs. Validated Open To Buy (OTB) and stock gap for the season. Achieved 45%+ sell-thru rates and collaborated with planning teams to target 25-30% end-of-season inventory. Analyzed domestic and international vendor performance with respect to lead times of 60-90 days. Coordinated with Planning for in-season and EOSS plans to achieve margin targets. Worked with Operations for store openings and Plan-ogram implementations. Ensured in-season product availability through Supply Team.

Managed seasonal buying and ensured stock availability. Supported store teams in identifying and setting up strategic catchment areas for targeted outreach. Implemented promotional activities, markdowns, and marketing campaigns to maximize customer engagement and sales performance. Conducted competitive analysis to stay ahead of market trends and refine merchandising strategies accordingly.