Hi, I’m Nancy Bond Carle, a creative director with a hands-on approach and a passion for building smart, adaptable brands. I create clear brand guidelines, roll out internal campaigns that genuinely engage employees, and lead content strategies across social, video, and digital platforms. I’ve delivered integrated campaigns from start to finish for global companies and local organizations. I’m collaborative, strategic, and results-driven, and I’m committed to building strong relationships across clients, teams, and departments, always leading with empathy, mentorship, and clarity. I’ve held leadership roles guiding brand design, content, and campaigns across healthcare, financial services, technology, and professional services. My work focuses on practical solutions that drive real-world impact, with a track record of aligning creative output to strategic goals and measurable results.

Nancy Bond Carle

Hi, I’m Nancy Bond Carle, a creative director with a hands-on approach and a passion for building smart, adaptable brands. I create clear brand guidelines, roll out internal campaigns that genuinely engage employees, and lead content strategies across social, video, and digital platforms. I’ve delivered integrated campaigns from start to finish for global companies and local organizations. I’m collaborative, strategic, and results-driven, and I’m committed to building strong relationships across clients, teams, and departments, always leading with empathy, mentorship, and clarity. I’ve held leadership roles guiding brand design, content, and campaigns across healthcare, financial services, technology, and professional services. My work focuses on practical solutions that drive real-world impact, with a track record of aligning creative output to strategic goals and measurable results.

Available to hire

Hi, I’m Nancy Bond Carle, a creative director with a hands-on approach and a passion for building smart, adaptable brands. I create clear brand guidelines, roll out internal campaigns that genuinely engage employees, and lead content strategies across social, video, and digital platforms. I’ve delivered integrated campaigns from start to finish for global companies and local organizations. I’m collaborative, strategic, and results-driven, and I’m committed to building strong relationships across clients, teams, and departments, always leading with empathy, mentorship, and clarity.

I’ve held leadership roles guiding brand design, content, and campaigns across healthcare, financial services, technology, and professional services. My work focuses on practical solutions that drive real-world impact, with a track record of aligning creative output to strategic goals and measurable results.

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Work Experience

Creative Director, Creative Services, Marketing & Communications at Tufts Medicine
August 1, 2022 - May 23, 2025
Led the rebrand from Wellforce to Tufts Medicine, overseeing a comprehensive touchpoint rollout across marketing campaigns, internal communications, social and video content, promotional materials, uniforms, websites, signage, vehicle branding, and patient-facing assets. Created brand guidelines beyond a basic document and produced assets for major campaigns, including the Tufts consumer launch, Nurses Week, and Physicians Week. The brand refresh earned a NESHCo Gold Lamplighter Award and ranked second in market awareness. Built scalable workflows and relationships to deliver integrated campaigns and design systems. Brought 5 designers from 4 hospitals under one team
Senior Brand Designer, Enterprise Brand & Communications at Liberty Mutual Insurance
August 1, 2016 - December 31, 2020
Directed creative development for the Liberty Mutual Foundation, talent recruitment, events, and internal brand campaigns, delivering multi-channel communications across print, digital, and experiential. Designed and art-directed the Foundation’s annual Giving Report and nationwide photoshoots, managing budgets. Led the 10th Anniversary Give with Liberty campaign (72% employee participation; increased first-time givers) and boosted internal social engagement by 135%. Created a vibrant Life Happiness Liberty talent identity and updated internal-brand standards, with a 50%+ increase in reusable templates.
Founder & Creative Director at Nancy Bond Carle Creative Direction
May 15, 2014 - July 29, 2022
Founder and creative lead offering brand strategy, design, content development, and art direction for agencies, healthcare organizations, and local businesses. Rebranded Tufts Medical Center and Floating Hospital for Children to align with Tufts University branding, creating a cohesive institutional presence. Built scalable workflows and relationships to deliver integrated campaigns and design systems.
Creative Director at Partners + Simons
December 30, 2006 - May 11, 2014
Joined as the fourth full-time hire and helped grow the team to 100+ employees. Led a 13-person creative team, established onboarding and workflow processes, and reintroduced the AIG brand with a multi-channel campaign (TV, print, digital) focused on repayment messaging. Produced 200+ assets annually for AIG over four years and contributed to broader branding efforts including Tufts Medical Center branding.

Education

Bachelor of Fine Arts (BFA), Graphic Design at Massachusetts College of Art, Boston, MA
September 1, 1981 - May 31, 1985

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Software & Internet, Non-Profit Organization, Professional Services, Education, Life Sciences, Travel & Hospitality, Consumer Goods, Computers & Electronics