Nandini Agarwal

Led AEO initiative to improve AI-driven discovery, enhancing machine readability, structured content signals, and LLM visibility. Conducted technical SEO audits (site structure, crawlability, Core Web Vitals) and defined implementation roadmaps. Owned the site-wide internal linking strategy to improve crawl depth and authority. Developed a clean page architecture + keyword system for guides and PDPs using deep intent and competitor research. Led optimization of product detail pages (PDPs) to improve visibility for high-intent keywords and AI-driven search. Drafted the homepage SEO strategy, driving a 6.8% CTR increase in 3 months. Performed competitor benchmarking and keyword gap analysis to define strategic SEO priorities.

Optimized website content for AI chatbot retrieval and structured knowledge extraction. Improved search visibility and click-throughs through targeted on-page SEO and content strategy. Owned the end-to-end newsletter funnel (strategy, content creation, optimization), contributing to a 1000% increase in conversions including signups and form submissions. Authored 80+ blog posts on AI, attention, and neuromarketing; one featured on Bizibl, driving a 1400% traffic uplift. Managed marketing operations independently, hiring and mentoring an intern who became a full-time team member. Created a neuromarketing report for a major client and two flagship case studies used in pitches. Led multiple SEO and growth experiments, shaping our ongoing content and traffic strategy. Collaborated with product, sales, and design to launch campaigns across channels. Initiated partnerships and built organic backlinks through outreach campaigns and guest posts.

Boosted LinkedIn page views by 80%, unique visitors by 35%, and followers by 50%. Built Glimp’s scientific brand narrative by writing SEO-optimized blogs on mental health & burnout. Conducted content research and designed visual/audio assets for social media and the app. Delivered personal branding workshops and developed a content plan for the CEO.