Available to hire
I’m Nandini Agarwal, a SEO specialist with 5 years of experience in SaaS and e-commerce, driving organic growth through technical SEO, AI search optimization (AEO), and intent-driven content strategy.
I excel at improving machine readability, structuring site architecture, and cross-functional implementation, and I proactively explore AI-driven discovery trends to translate insights into measurable marketing impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
German
Beginner
Work Experience
SEO Marketer at alpha.one
January 1, 2023 - December 31, 2025Optimized website content for AI chatbot retrieval and structured knowledge extraction. Improved search visibility and click-throughs through targeted on-page SEO and content strategy. Owned the end-to-end newsletter funnel (strategy, content creation, optimization), contributing to a 1000% increase in conversions including signups and form submissions. Authored 80+ blog posts on AI, attention, and neuromarketing; one featured on Bizibl, driving a 1400% traffic uplift. Managed marketing operations independently, hiring and mentoring an intern who became a full-time team member. Created a neuromarketing report for a major client and two flagship case studies used in pitches. Led multiple SEO and growth experiments, shaping our ongoing content and traffic strategy. Collaborated with product, sales, and design to launch campaigns across channels. Initiated partnerships and built organic backlinks through outreach campaigns and guest posts.
SEO Specialist at ILGM
January 1, 2025 - PresentLed AEO initiative to improve AI-driven discovery, enhancing machine readability, structured content signals, and LLM visibility. Conducted technical SEO audits (site structure, crawlability, Core Web Vitals) and defined implementation roadmaps. Owned the site-wide internal linking strategy to improve crawl depth and authority. Developed a clean page architecture + keyword system for guides and PDPs using deep intent and competitor research. Led optimization of product detail pages (PDPs) to improve visibility for high-intent keywords and AI-driven search. Drafted the homepage SEO strategy, driving a 6.8% CTR increase in 3 months. Performed competitor benchmarking and keyword gap analysis to define strategic SEO priorities.
Researcher & Cognitive Facilitator at PEMS
January 1, 2020 - January 1, 2021Learning & development consultancy using brain-based techniques. Facilitated workshops on neuroplasticity, behavior change, and cognitive skill-building. Designed and led the 'After Class' program, teaching neuroscientific studies in practical formats. Trained adults in memory recall strategies, habit formation, and stress regulation. Organized webinars and handled client relationship management and outreach campaigns.
Researcher & Brand Strategist at Glimp
January 1, 2022 - December 31, 2023Boosted LinkedIn page views by 80%, unique visitors by 35%, and followers by 50%. Built Glimp’s scientific brand narrative by writing SEO-optimized blogs on mental health & burnout. Conducted content research and designed visual/audio assets for social media and the app. Delivered personal branding workshops and developed a content plan for the CEO.
Education
BSc Psychology (Neuroeconomics Minor) at Maastricht University, Netherlands
January 1, 2017 - January 1, 2020MSc Psychology: Cognitive Neuroscience at Erasmus University Rotterdam, Netherlands
January 1, 2021 - January 1, 2022Qualifications
Breathwork Teacher Training – Yoga Alliance
January 11, 2030 - February 13, 2026Fundamentals of SEO – Growth School
January 1, 2024 - February 13, 2026Personal Branding – Lemlist
January 1, 2024 - February 13, 2026Attention & Advertising – Playground XYZ
January 1, 2023 - February 13, 2026Content Marketing & Branding – LinkedIn Learning
January 1, 2022 - February 13, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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