I'm a Paraguay-based Project Manager and CX Designer with over 7 years of experience translating insights into branding, web, and digital communication. Through deep immersion, I have led projects that increase brand recognition and marketing positioning. I'm passionate about implementing AI-enabled workflows for creative processes. My approach merges empathetic research with emerging technologies to create memorable and measurable brand experiences.

Fernando Duarte Cueto

I'm a Paraguay-based Project Manager and CX Designer with over 7 years of experience translating insights into branding, web, and digital communication. Through deep immersion, I have led projects that increase brand recognition and marketing positioning. I'm passionate about implementing AI-enabled workflows for creative processes. My approach merges empathetic research with emerging technologies to create memorable and measurable brand experiences.

Available to hire

I’m a Paraguay-based Project Manager and CX Designer with over 7 years of experience translating insights into branding, web, and digital communication. Through deep immersion, I have led projects that increase brand recognition and marketing positioning. I’m passionate about implementing AI-enabled workflows for creative processes. My approach merges empathetic research with emerging technologies to create memorable and measurable brand experiences.

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Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Project Manager at Rumel Group Paraguay
September 1, 2011 - Present
Developed and implemented digital brand strategies for an educational institute, increasing social media engagement by 45% through AI-assisted content creation; led the design, development, and implementation of websites based on 2.0 communication concepts for NGO projects in collaboration with USAID and the European Union in Paraguay; conceptualized and materialized visual identity designs and redlines for more than 20 clients across sectors (gastronomy, health, engineering, sports), achieving 100% client satisfaction; established agile design and creative writing methodologies that integrate AI tools for optimizing creative processes in advertising campaigns and presentations; directed the brand launch campaign for Fellow in Paraguay, optimizing SEO from inception, enabling quick positioning in the sector and generating more sales than anticipated; used Google Analytics and Search Console to monitor and adjust digital content strategy based on objective metrics; managed digital marke
Senior Graphic Designer at Creative Fusion Paraguay
April 1, 2009 - August 1, 2011
Designed marketing materials including brochures, posters, billboards, and digital ads. Collaborated on BTL campaigns, increasing brand awareness and engagement. Created 3D design prototypes for display exhibitors.
Large Format Printer Operator, Sign Designer at Altatec Paraguay
April 1, 2001 - April 1, 2006
Conducted color printing quality assurance for wide-format printers. Managed supply stock and ensured proper printer maintenance.

Education

Bachelor of Arts (BA) in Graphic Design at Universidad Columbia del Paraguay
January 11, 2030 - January 1, 2013

Qualifications

Foundations of User Experience (UX) Design
January 1, 2021 - December 29, 2025
Digital Thinking
January 1, 2009 - December 29, 2025
Sustainable Creation
January 1, 2009 - December 29, 2025
Tribute to Jean Prouvé
January 1, 2009 - December 29, 2025
Latin American Design Meeting
January 1, 2011 - December 29, 2025
Paraguayan Film Meeting
January 1, 2015 - December 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Education