N A O M I K U S U M A W A R D A N I

E-commerce & Executive (E-commerce Operations & Optimization) at MAP Subsidiaries (still under Foodhall)

Managed end-to-end product onboarding, strategic pricing, and assortment optimization to maximize online channel performance (Shopee, GrabMart). Executed and monitored high-traffic monthly platform promotions and mega-campaigns (e.g., Double Day, Payday) to drive sales growth. Monitored and analyzed real-time live-streaming metrics to identify top-performing categories and optimize product conversion during sessions. Maintained store front and listing management by proactively resolving listing technical issues and platform-related problems. Coordinated with Warehouse and Merchandising teams to ensure inventory accuracy (SOH) and streamline order fulfillment processes for efficient delivery.

Merchandising Analyst at The Foodhall Supermarket (MAP Subsidiaries)

Generated detailed daily and monthly sales performance reports by store and department to track business performance and margin. Calculated and verified “Other Income” based on Trading Term Agreements (TTA) with suppliers for accurate financial reconciliation. Monitored and reported key retail metrics including Margin, Wastage, and Back Income breakdown per store relocation. Focused on operational analytics and performance reporting for retail operations.

Retail Management Trainee at The Foodhall Supermarket (MAP Subsidiaries)

Completed cross-functional training across various store divisions to develop comprehensive retail leadership skills. Managed in-store operational functions, safety policies, and service standards for efficient day-to-day store operations. Built foundational knowledge in stock management and product assortment supporting strategic retail planning. Supported vendor relations by assisting with new product listings review and assortment requirements. Managed promotional listings and executed price change forms. Streamlined administrative workflows for new vendor onboarding and maintained accurate documentation for trade agreements.

Small Business Owner (Clothing) at NowMevoYeZ (@nowmevoyez)

Managed full-cycle e-commerce operations for a clothing brand, including international sourcing (AliExpress) and store front management on Shopee. Executed digital marketing and advertising via TikTok and Instagram and managed Shopee Ads to optimize product visibility and sales conversion. Handled daily operations including quality control, professional packaging, and shipment coordination for timely delivery. Managed customer inquiries and after-sale service with a focus on high response rate and customer satisfaction on digital platforms. Used CRM practices and analytics to improve performance and productivity.

Marketing Staff & Sales Admission at PAD I Indonesia

Developed engaging social media content focused on student registration and medical-related topics to increase brand awareness. Engaged prospective students via phone, social media, and offline events to provide detailed program information. Managed end-to-end registration processes and converted inquiries into formal enrollments, consistently exceeding admission targets. Coordinated customer engagement and maintained strong relationship management through the admission funnel.

Brand Activation Intern at PZCussons Indonesia

Monitored and evaluated beauty brand activations in Modern Trade (supermarkets/hypermarkets) to ensure execution aligned with brand standards. Coordinated with merchandising vendors to manage sales promotion gimmicks and Point-of-Purchase (POP) materials. Assisted in briefing advertising agencies to coordinate promotional content and event logistics for brand campaigns.

Co-Founder and Marketing Staff at TUANG (@tehtuang)

Created brand identity and conducted market research to plan best promotion strategies for the business. Researched and developed all tea-based recipes and crafted every drink to ensure consistent taste and quality. Managed daily drink preparation and ensured each service met high standards. Designed and executed sales promotions to attract customers and reach project sales targets.

Student Council - Head of Social Community Division at PPMS School of Management

Led planning and execution of internal and external social programs over a one-year tenure, ensuring projects were completed on schedule. Managed end-to-end budgeting and resource allocation for community programs, maintaining financial accountability. Prepared and presented comprehensive program proposals to university stakeholders and the Student Affairs department to secure approvals and funding. Supervised program execution and conducted post-event evaluations to measure impact and identify areas for improvement.