I am a results-driven digital marketing specialist with over 8 years of experience across paid media, social media, e-commerce, and content strategy. I excel at building data-informed plans, optimizing cross-channel campaigns, and collaborating with creative and technical teams to drive measurable business results. My work spans brands and agencies, with a focus on wine & lifestyle sectors, and a passion for turning insights into compelling campaigns. Beyond campaigns, I enjoy photography and visual storytelling, and I bring a creative eye to every project. I speak Spanish natively, English competently, and Portuguese at an intermediate level, and I’m always eager to learn new tools and methodologies to boost performance and storytelling across digital channels.

I am a results-driven digital marketing specialist with over 8 years of experience across paid media, social media, e-commerce, and content strategy. I excel at building data-informed plans, optimizing cross-channel campaigns, and collaborating with creative and technical teams to drive measurable business results. My work spans brands and agencies, with a focus on wine & lifestyle sectors, and a passion for turning insights into compelling campaigns. Beyond campaigns, I enjoy photography and visual storytelling, and I bring a creative eye to every project. I speak Spanish natively, English competently, and Portuguese at an intermediate level, and I’m always eager to learn new tools and methodologies to boost performance and storytelling across digital channels.

Available to hire

I am a results-driven digital marketing specialist with over 8 years of experience across paid media, social media, e-commerce, and content strategy. I excel at building data-informed plans, optimizing cross-channel campaigns, and collaborating with creative and technical teams to drive measurable business results. My work spans brands and agencies, with a focus on wine & lifestyle sectors, and a passion for turning insights into compelling campaigns.

Beyond campaigns, I enjoy photography and visual storytelling, and I bring a creative eye to every project. I speak Spanish natively, English competently, and Portuguese at an intermediate level, and I’m always eager to learn new tools and methodologies to boost performance and storytelling across digital channels.

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Language

Spanish; Castilian
Fluent
English
Intermediate
Portuguese
Intermediate

Work Experience

Senior Paid Social Specialist at Ber A Lion
November 1, 2024 - Present
Investment strategies in the main digital platforms: Meta and Tik Tok Analysis and interpretation of data. Monitoring of KPIs Preparation of weekly reports Preparation of monthly reports Budget Control Brands: Honda Cars & Motorbikes, Codorniú, Feliway, Vectra, Adpatil, Iberostar, HolaLuz.
Digital Account Manager at Adsmurai
June 1, 2024 - September 30, 2024
Paid Media planning and execution strategy on the main Digital Platforms Forecasting/estimation of Costs & Results Analysis and optimization of results based on KPIs Collaboration with stakeholders to define the best cross-channel strategy.
Social Media Specialist at Adsmurai
May 2, 2022 - May 31, 2023
Investment strategies in the main digital platforms: Meta, Google, Apple Search Ads, and Twitter. Analysis and interpretation of data. Monitoring of KPIs Preparation of weekly reports Preparation of monthly reports Budget Control Brands: Electromaps, Damm, ASC, Simplr
Paid Media Specialist - Remote /Freelance (03-2021 a 10-2023) at Kaya Unite
March 1, 2021 - October 31, 2023
Investment strategies on the main digital platforms: Facebook, Instagram, Google, Linkedin. Analysis and interpretation of data. KPI's monitoring Making monthly reports.
Social Media Manager at Kaya Unite
August 1, 2018 - March 31, 2021
Community Manager at DAf
February 1, 2016 - June 30, 2018
Creation, moderation and management of Digital Communities of different brands in Latinoamérica and Europe. - Proposal and management of Different Digital Activations (Contests, Tests, Questionnaires, etc) - Final Report - Analysis and Data Interpretation Brands: GatoNegro, Diablo, Viña Cono Sur, Wines Of Chile, Sunrise, Epica Wines, SBX.
Digital Retouching at Masai Art Company
May 1, 2015 - September 30, 2015
Advertising & Desing at Gruman Lavables
September 1, 2014 - December 31, 2014
Administrative Assistant at Obara, Espacio Creativo
March 1, 2010 - December 31, 2012
Art Director at Josefina Pro Studio
March 1, 2008 - March 31, 2010

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services